Cold Brew Coffee Market

Cold Brew Coffee Market Size by Product (Robusta, Arabica, and Others), Category (Traditional and Decaf), Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Company-Owned Outlets, Online, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13629
  • Published Date: Aug, 2023
  • Pages: 232
  • Category: Consumer Goods
  • Format: PDF
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The global cold brew coffee market was valued at USD 650.91 million in 2022, growing at a CAGR of 23.74% from 2023 to 2032. The market is expected to reach USD 5478.01 million by 2032. The increasing consumption of cold brew coffee globally and the growing popularity of ready-to-drink coffee among consumers are propelling market growth. 

Market Introduction:

Cold brew coffee, also named cold water extraction or cold pressing, steers coffee grounds in water at cool temperatures for an extended period. Cold brewing extracts the flavour along with the caffeine from the coffee beans, producing a flavorful, rich, and stimulating brew. As with traditional coffee, cream, milk, and sugar are frequent add-ins with a cold brew as well. Cold brew coffee is utilized as a beverage in the same way as ordinary brewed coffee. Like regular coffee, it can also be utilized in cooking and baking. Cold brew coffee is usually prepared as an iced drink, but it can also be heated. It can be served with sugar and cream, just like ordinary coffee. Cold brew coffee includes compounds that may reduce the risk of heart disease, including quinides, caffeine, phenolic compounds, trigonelline, magnesium, and lignans. These increase insulin sensitivity, stabilize blood sugar, and lower blood pressure.

Cold Brew Coffee Market Size

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Recent Development
  • Blue Tokai Coffee Roasters released a set of special cold brew cans in December 2021. These cans come in six different flavours: Coffee Cherry, Passion Fruit, Tender Coconut, Classic Light, Classic Bold, and the Single Origin from Ratnagiri Estate.
  • For example, in January 2020, Nescafe Company declared the launch of its new Cold Brew Coffee bottles in Thailand. The product is available in the Black & Latte variant.

Market Dynamics:

Drivers

Rise in awareness of coffee: The enormous investments in the research and development of efficient products, along with the rising e-commerce retail sales, are the driving factor of the market growth. Further, the growing trend of coffee culture among the millennials, the growing purchasing power, and the strong presence of cafes are expected to drive market growth over the forecast period. Further, the increasing awareness about its different properties resulting in increasing demand for cold brew coffee is also helping to boost the market growth. Moreover, the rise in coffee consumption is rapid development, rising demand for iced coffee, and growing distribution channels by prominent participants are expected to propel the market growth.

Restraints:

The stringent regulations: The stringent regulations and the surging demand for substitute products hamper the market growth. Additionally, over the last three decades, other cold and hot beverages like RTD coffees such as espresso drinks, frappuccino, mochas, soft drinks, carbonated drinks, roast and ground coffee, green tea, iced tea, coffee pods, nutritional and energy drinks, iced coffee, and cold coffee has grown in popularity and emerged as a challenge the market growth. Moreover, the increasing demand for coffee pods & iced teas and the rising number of vendors offering different innovative flavours of organic tea, iced tea, and green tea are expected to hinder market growth over the forecast period.

Opportunities:

The growing preference for cold brew over iced coffee: The increasing preference for cold brew over iced coffee is the opportunity factor of the market growth. Further, the initiatives of the market participants in developing advanced dispensing units to assist with the production of cold brew coffee & the new product launches with diverse tastes are expected to propel the market growth in the upcoming year. Additionally, the rise in customer responsiveness to coffee beans & rapidly increasing health concerns among people are helping to boost market growth. However, the increasing availability of various cold brew coffee and rising urbanization & disposable income are also helping to boost the market growth over the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest global cold brew coffee market, with a 49.27% market revenue share in 2022. The number of key companies focusing on introducing new product variants through different distribution channels is expected to propel market growth in this region. Moreover, the growing spending power of millennials & their preferences for coffee over other beverages in Canada & US is helping to boost the market growth over the forecast period. However, the tremendous acceptance of cold brew coffee owing to its refreshing taste and various flavours propel the market growth in this region. The Asia Pacific region will account for the largest market share with revenue growth. This growth is attributed to the surging focus of customers on healthy diet options in terms of convenience food such as RTD coffee with antioxidants. Moreover, rapid urbanization, along with the rising purchasing power of customers, is helping to boost the market growth in this region. However, the growing popularity of cold brew coffee over carbonated beverages due to the adverse health impact of carbonated drink consumption is helping to boost the market growth in this region in the upcoming year.

North America Region Cold Brew Coffee Market Share in 2022 - 49.27%

 

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Product Segment Analysis

The product segment is divided into robusta, arabica, and others. The arabica segment dominated the market, with a market share of around 43.23% in 2022. This growth is attributed to the increasing number of cafes worldwide.     

Category Segment Analysis

The category segment is divided into traditional and decaf. The decaf segment dominated the market, with a share of around 58.24% in 2022. This growth is attributed to increased customer health awareness.

Distribution Channel Segment Analysis

The distribution channel segment is divided into supermarket & hypermarket, convenience stores, company-owned outlets, online, and others. The company-owned outlets segment dominated the market, with a market share of around 34.12% in 2022. This growth is attributed to the increasing awareness about the adverse health impacts of packaged drinks.  

Some of the Key Market Players:
  • Lucky Jack
  • Grady’s
  • KonaRed
  • Caveman
  • Groundwork
  • Seaworth Coffee Co
  • Sandows
  • Stumptown
  • Slingshot Coffee Co
  • Wandering Bear Coffee
  • ZoZozial
  • Nestlé
  • 1degreeC
  • Secret Squirrel
  • La Colombe
  • Califia Farms
  • STATION
  • High Brew
  • Julius Meinl
  • Red Thread Good
  • Villa Myriam
  • Venice
  • Cove Coffee Co
  • Schnobs  

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 650.91 Million
Market size value in 2032 USD 5478.01 Million
CAGR (2023 to 2032) 23.74%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product, Category, Distribution Channel

Frequesntly Asked Questions

North America region emerged as the largest market for cold brew coffee.

The market's growth will be influenced by the rising penetration of RTD (Ready Drink) drinks.

The stringent regulations could hamper the market growth.

The growing preference for cold brew over iced coffee will provide huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product
          4.3.2. Market Attractiveness Analysis By Category
          4.3.3. Market Attractiveness Analysis By Distribution Channel
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rising consumption of ready-to-drink (RTD) drinks
          5.2.2. The growing urban population
          5.2.3. The increasing disposable income
          5.2.4. The rising e-commerce retail sales
    5.3. Restraints
          5.3.1. The fluctuation in coffee prices
          5.3.2. The stringent regulations
    5.4. Opportunities
          5.4.1. The popularity of handcrafted and premium products
          5.4.2. The growing preference for cold brew over iced coffee

6. Global Cold Brew Coffee Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Robusta
    6.3. Arabica
    6.4. Others

7. Global Cold Brew Coffee Market Analysis and Forecast, By Category
    7.1. Segment Overview
    7.2. Traditional
    7.3. Decaf

8. Global Cold Brew Coffee Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Supermarket & Hypermarket
    8.3. Convenience Stores
    8.4. Company-Owned Outlets
    8.5. Online
    8.6. Others

9. Global Cold Brew Coffee Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Cold Brew Coffee Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Cold Brew Coffee Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Lucky Jack
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Grady’s
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. KonaRed
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Caveman
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Groundwork
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Seaworth Coffee Co
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Sandows
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Stumptown
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Slingshot Coffee Co
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Wandering Bear Coffee
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. ZoZozial
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Nestlé
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. 1degreeC
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Secret Squirrel
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. La Colombe
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. Califia Farms
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. STATION
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. High Brew
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis
    11.19. Julius Meinl
          11.19.1. Business Overview
          11.19.2. Company Snapshot
          11.19.3. Company Market Share Analysis
          11.19.4. Company Product Portfolio
          11.19.5. Recent Developments
          11.19.6. SWOT Analysis
    11.20. Red Thread Good
          11.20.1. Business Overview
          11.20.2. Company Snapshot
          11.20.3. Company Market Share Analysis
          11.20.4. Company Product Portfolio
          11.20.5. Recent Developments
          11.20.6. SWOT Analysis
    11.21. Villa Myriam
          11.21.1. Business Overview
          11.21.2. Company Snapshot
          11.21.3. Company Market Share Analysis
          11.21.4. Company Product Portfolio
          11.21.5. Recent Developments
          11.21.6. SWOT Analysis
    11.22. Venice
          11.22.1. Business Overview
          11.22.2. Company Snapshot
          11.22.3. Company Market Share Analysis
          11.22.4. Company Product Portfolio
          11.22.5. Recent Developments
          11.22.6. SWOT Analysis
    11.23. Cove Coffee Co
          11.23.1. Business Overview
          11.23.2. Company Snapshot
          11.23.3. Company Market Share Analysis
          11.23.4. Company Product Portfolio
          11.23.5. Recent Developments
          11.23.6. SWOT Analysis
    11.24. Schnobs
          11.24.1. Business Overview
          11.24.2. Company Snapshot
          11.24.3. Company Market Share Analysis
          11.24.4. Company Product Portfolio
          11.24.5. Recent Developments
          11.24.6. SWOT Analysis
 

List of Table

1. Global Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

2. Global Robusta, Cold Brew Coffee Market, By Region, 2019-2032 (USD Million) 

3. Global Arabica, Cold Brew Coffee Market, By Region, 2019-2032 (USD Million) 

4. Global Others, Cold Brew Coffee Market, By Region, 2019-2032 (USD Million) 

5. Global Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

6. Global Traditional, Cold Brew Coffee Market, By Region, 2019-2032 (USD Million)

7. Global Decaf, Cold Brew Coffee Market, By Region, 2019-2032 (USD Million)

8. Global Others, Cold Brew Coffee Market, By Region, 2019-2032 (USD Million) 

9. Global Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

10. Global Supermarket & Hypermarket, Cold Brew Coffee Market, By Region, 2019-2032 (USD Million)

11. Global Convenience Stores, Cold Brew Coffee Market, By Region, 2019-2032 (USD Million)

12. Global Company-Owned Outlets, Cold Brew Coffee Market, By Region, 2019-2032 (USD Million)

13. Global Online, Cold Brew Coffee Market, By Region, 2019-2032 (USD Million)

14. Global Others, Cold Brew Coffee Market, By Region, 2019-2032 (USD Million)

15. North America Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

16. North America Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

17. North America Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

18. U.S. Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

19. U.S. Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

20. U.S. Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

21. Canada Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

22. Canada Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

23. Canada Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

24. Mexico Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

25. Mexico Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

26. Mexico Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

27. Europe Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

28. Europe Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

29. Europe Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

30. Germany Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

31. Germany Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

32. Germany Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

33. France Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

34. France Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

35. France Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

36. U.K. Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

37. U.K. Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

38. U.K. Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

39. Italy Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

40. Italy Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

41. Italy Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

42. Spain Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

43. Spain Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

44. Spain Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

45. Asia Pacific Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

46. Asia Pacific Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

47. Asia Pacific Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

48. Japan Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

49. Japan Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

50. Japan Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

51. China Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

52. China Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

53. China Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

54. India Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

55. India Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

56. India Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

57. South America Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

58. South America Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

59. South America Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

60. Brazil Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

61. Brazil Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

62. Brazil Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

63. Middle East and Africa Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

64. Middle East and Africa Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

65. Middle East and Africa Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

66. UAE Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

67. UAE Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

68. UAE Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

69. South Africa Cold Brew Coffee Market, By Product, 2019-2032 (USD Million)

70. South Africa Cold Brew Coffee Market, By Category, 2019-2032 (USD Million)

71. South Africa Cold Brew Coffee Market, By Distribution Channel, 2019-2032 (USD Million)

List of Figures 

1. Global Cold Brew Coffee Market Segmentation

2. Global Cold Brew Coffee Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Cold Brew Coffee Market Attractiveness Analysis By Product

9. Global Cold Brew Coffee Market Attractiveness Analysis By Category 

10. Global Cold Brew Coffee Market Attractiveness Analysis By Distribution Channel

11. Global Cold Brew Coffee Market Attractiveness Analysis By Region

12. Global Cold Brew Coffee Market: Dynamics

13. Global Cold Brew Coffee Market Share By Product (2023 & 2032)

14. Global Cold Brew Coffee Market Share By Category (2023 & 2032)

15. Global Cold Brew Coffee Market Share By Distribution Channel (2023 & 2032)

16. Global Cold Brew Coffee Market Share By Regions (2023 & 2032)

17. Global Cold Brew Coffee Market Share By Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global cold brew coffee based on below mentioned segments:

Global Cold Brew Coffee Market by Product: 

  • Robusta
  • Arabica
  • Others

Global Cold Brew Coffee Market by Category:

  • Traditional
  • Decaf

Global Cold Brew Coffee Market by Distribution Channel:

  • Supermarket & Hypermarket
  • Convenience Stores
  • Company-Owned Outlets
  • Online
  • Others

Global Cold Brew Coffee by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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