Cloud Storage Market

Cloud Storage Market Size By Component (Solution and Services), Deployment Type (Private, Public and Hybrid), User Type (Large Enterprises and SMEs), Industry Vertical (BFSI, Government & Public Sector, Healthcare, IT & Telecom, Retail, Manufacturing, Media & Entertainment and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-12592
  • Published Date: Oct, 2021
  • Pages: 223
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global cloud storage market was valued at USD 96.16 Billion in 2022 and grew at a CAGR of 25.18% from 2023 to 2032. The market is expected to reach USD 908.60 Billion by 2032. The growth of the cloud storage market can be attributed to the rise in demand for accessibility across industries such as healthcare, retail, BFSI, IT and telecom, etc.

Market Introduction:

Users can save data and files using cloud storage in an off-site location connected to a dedicated private network or the public internet. A more affordable and scalable alternative to on-premise hard drives or storage networks is cloud storage. A limited amount of data can be stored on computer hard discs. Users must move files to an external storage device when their internal storage is full. Businesses have historically created and managed storage area networks to archive data and files. Cloud storage services offer elasticity, allowing users to add or decrease capacity as their data volumes change. Instead of spending money on the capital expenditures of constructing and maintaining internal storage networks, the client organization can save money by storing data in the cloud.

Cloud Storage Market Size

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Recent Development
  • In May 2022, significant player Oracle announced the expansion of its cloud services. Cloud services and capabilities have helped customers protect their data from threats.

Market Dynamics:

Drivers

Dynamic work culture in organizations: The dynamic nature of work culture in organizations has propelled cloud storage. It helps to meet the changing needs of the business and act accordingly. The rapidly changing consumer behaviour has called for frequent updates of the product. In this technology-driven era, the needs and requirements of consumers change consequently. Thus, organizations must work in a dynamic culture to sustain the business. Further, supply chain disruptions force organizations to make necessary changes in the workforce and working patterns continually. The configuration, provisioning, analytics and monitoring process has become more relevant than ever, and the interconnection between different departments has become essential to adapt to the changes quickly. The employees can connect better and act fast through cloud storage. The implementation of cloud storage enables integration among the public and private cloud, which propels a hybrid cloud structure.

Restraints:

Data security risk and complex processes: Organizations are reluctant to save their crucial data with third-party providers. Many cloud storage platforms have been found guilty of using the data of their end consumers. Apart from this, there are several inefficiencies in cloud storage, such as insecure interfaces, unauthorized access, and misconfiguration.

Opportunities:

Increased focus on R&D activities for developing new products: Companies face intense competition among different industries. Additionally, the quality of the goods given by competing businesses is essentially the same, reducing suppliers' market power. Thus, a lot of businesses are putting their attention towards building their R&D foundation to concentrate more on product differentiation. Due to the growing demand for the cloud, businesses are engaging in research and development to acquire as many ideas as possible that can boost their bottom line. Therefore, the organization opts for cloud storage as it provides a common platform and facilitates the monitoring process. By investing in innovative solutions, the time associated with infrastructure and applications can be reduced drastically. Thus, many IT, retail, and finance industries invest in automated products to gain a competitive edge in their respective markets.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the most significant cloud storage market, with a 41.02% market revenue share in 2022.

North American region will account for the largest market share with revenue growth. The increasing investment in IT and telecom, healthcare, government and public sector, etc., will drive the demand for cloud storage. Also, the increasing scope of advancement in cloud technology has propelled the key players to expand their base in the region.

Europe region Cloud Storage Market Share in 2022 - 41.02%

 

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Component Segment Analysis

The component segment is divided into solutions and services. The solution segment dominated the market, with a share of around 62.01% in 2022. Cloud storage solutions can be used across industries toback upp crucial data. Confidential data can benefit from the different cloud storage solutions available.

Deployment Type Segment Analysis

The deployment type segment is divided into private, public and hybrid. The hybrid segment dominated the market, with a share of around 48.10% in 2022. Hybrid cloud provides features for both private and public cloud solutions. It is an ideal data storage solution for companies those have customized requirements.

User Type Segment Analysis

The user type segment is divided into large enterprises and SMEs. The large enterprise segment dominated the market, with a share of around 67.11% in 2022. These large enterprises require cloud storage to gain a competitive edge in the industry and grab maximum market shares through implementing cloud storage.

Industry Vertical Segment Analysis

The industry vertical segment is divided into BFSI, government & public sector, healthcare, IT & telecom, retail, manufacturing, media & entertainment and others. The BFSI segment dominated the market, with a share of around 34.19% in 2022. The BFSI industry always works on the edge, and thus it needs to deal with various transaction data to develop products and services that can stand out in the market. Thus, BFSI companies opt for cloud storage to store this crucial information.

Some of the Key Market Players:
  • AWS
  • IBM
  • Microsoft
  • Google
  • Oracle
  • HPE
  • Dell EMC
  • VMware
  • Rackspace

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 96.16 Billion
Market size value in 2032 USD 908.60 Billion
CAGR (2023 to 2032) 25.18%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Component, Deployment Type, User Type and Industry Vertical

Frequesntly Asked Questions

As per The Brainy Insights, the size of the cloud storage market was valued 96.16 billion in 2022 to USD 908.60 Billion by 2032.

Global cloud storage market is growing at a CAGR of 25.18% during the forecast period 2023-2032.

North America region emerged as the largest market for the cloud storage.

The market's growth will be influenced by the growing usage of cloud storage across industries.

The lack of infrastructure can hamper the market growth.

The security concern of data could hamper the market growth.

Key players are AWS, IBM, Microsoft, Google, Oracle, HPE, Dell EMC, VMware, Rackspace, Dropbox among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Component
          4.3.2. Market Attractiveness Analysis by Deployment Type
          4.3.3. Market Attractiveness Analysis by User Type
          4.3.4. Market Attractiveness Analysis by Industry Vertical
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing use of cloud storage in different end-user industries
    5.3. Restraints
          5.3.1. High cost of installation
    5.4. Opportunities
          5.4.1. Increasing investment in IT and telecom industry
    5.5. Challenges
          5.5.1. Integration issues

6. Global Cloud Storage Market Analysis and Forecast, By Component
    6.1. Segment Overview
    6.2. Solution
    6.3. Services

7. Global Cloud Storage Market Analysis and Forecast, By Deployment Type
    7.1. Segment Overview
    7.2. Private
    7.3. Public
    7.4. Hybrid

8. Global Cloud Storage Market Analysis and Forecast, By User Type
    8.1. Segment Overview
    8.2. Large Enterprises
    8.3. SMEs

9. Global Cloud Storage Market Analysis and Forecast, By Industry Vertical
    9.1. Segment Overview
    9.2. BFSI
    9.3. Government & Public Sector
    9.4. Healthcare
    9.5. IT & Telecom
    9.6. Retail
    9.7. Manufacturing
    9.8. Media & Entertainment
    9.9. Others

10. Global Cloud Storage Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Cloud Storage Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Cloud Storage Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. AWS
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. IBM
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Microsoft
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Google
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Oracle
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. HPE
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Dell EMC
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. VMware
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Rackspace
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Dropbox
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

2. Global Solution, Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

3. Global Services, Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

4. Global Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

5. Global Private, Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

6. Global Public, Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

7. Global Hybrid, Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

8. Global Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

9. Global Large Enterprises, Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

10. Global SMEs, Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

11. Global Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

12. Global BFSI, Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

13. Global Government & Public Sector, Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

14. Global Healthcare, Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

15. Global IT & Telecom,  Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

16. Global Retail, Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

17. Global Manufacturing, Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

18. Global Media & Entertainment, Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

19. Global Others, Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

20. Global Cloud Storage Market, By Region, 2019-2032 (USD Billion) 

21. North America Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

22. North America Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

23. North America Cloud Storage Market, By User Type, 2019-2032 (USD Billion)

24. North America Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

25. U.S. Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

26. U.S. Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

27. U.S. Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

28. U.S. Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

29. Canada Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

30. Canada Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

31. Canada Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

32. Canada Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

33. Mexico Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

34. Mexico Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

35. Mexico Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

36. Mexico Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

37. Europe Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

38. Europe Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

39. Europe Cloud Storage Market, By User Type, 2019-2032 (USD Billion)

40. Europe Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

41. Germany Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

42. Germany Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

43. Germany Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

44. Germany Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

45. France Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

46. France Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

47. France Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

48. France Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

49. U.K. Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

50. U.K. Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

51. U.K. Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

52. U.K. Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

53. Italy Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

54. Italy Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

55. Italy Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

56. Italy Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

57. Spain Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

58. Spain Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

59. Spain Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

60. Spain Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

61. Asia Pacific Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

62. Asia Pacific Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

63. Asia Pacific Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

64. Asia Pacific Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

65. Japan Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

66. Japan Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

67. Japan Cloud Storage Market, By User Type, 2019-2032 (USD Billion)

68. Japan Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

69. China Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

70. China Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

71. China Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

72. China Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

73. India Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

74. India Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

75. India Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

76. India Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

77. South America Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

78. South America Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

79. South America Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

80. South America Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

81. Brazil Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

82. Brazil Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

83. Brazil Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

84. BrazilCloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

85. Middle East and Africa Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

86. Middle East and Africa Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

87. Middle East and Africa Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

88. Middle East and Africa Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

89. UAE Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

90. UAE Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

91. UAE Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

92. UAE Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion) 

93. South Africa Cloud Storage Market, By Component, 2019-2032 (USD Billion) 

94. South Africa Cloud Storage Market, By Deployment Type, 2019-2032 (USD Billion) 

95. South Africa Cloud Storage Market, By User Type, 2019-2032 (USD Billion) 

96. South Africa Cloud Storage Market, By Industry Vertical, 2019-2032 (USD Billion)  

List of Figures

1. Global Cloud Storage Market Segmentation

2. Cloud Storage Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Cloud Storage Market Attractiveness Analysis by Component

9. Global Cloud Storage Market Attractiveness Analysis by Deployment Type

10. Global Cloud Storage Market Attractiveness Analysis by User Type

11. Global Cloud Storage Market Attractiveness Analysis by Industry Vertical

12. Global Cloud Storage Market Attractiveness Analysis by Region

13. Global Cloud Storage Market: Dynamics

14. Global Cloud Storage Market Share by Component (2022 & 2032)

15. Global Cloud Storage Market Share by Deployment Type (2022 & 2032)

16. Global Cloud Storage Market Share by User Type (2022 & 2032)

17. Global Cloud Storage Market Share by Industry Vertical (2022 & 2032)

18. Global Cloud Storage Market Share by Regions (2022 & 2032)

19. Global Cloud Storage Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2023 to 2032. The Brainy Insights has segmented the global Cloud Storage market on the basis of below mentioned segments:

Global Cloud Storage Market by Component:

  • Solution
  • Services

Global Cloud Storage Market by Deployment Type:

  • Private
  • Public
  • Hybrid

Global Cloud Storage Market by User Type:

  • Large Enterprises
  • Small and Medium Enterprises

Global Cloud Storage Market by Industry Vertical:

  • BFSI
  • Government & Public Sector
  • Healthcare
  • IT & Telecom
  • Retail
  • Manufacturing
  • Media & Entertainment
  • Others

Global Cloud Storage Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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