Clear Aligners Market

Clear Aligners Market Size by Age (Adult, Teenage), End-user (Dental & Orthodontic Clinics, Hospitals) Regions, Global Hospitals Analysis, Share, Growth, Trends, and Forecast 2021 to 2030

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12606
  • Published Date: Nov, 2021
  • Pages: 236
  • Category: Healthcare
  • Format: PDF
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The global clear aligners market is expected to grow from USD 2.5 billion in 2020 to USD 19.02 billion by 2030, at a CAGR of 22.5% during the forecast period 2021-2030. The global clear aligners market is expected to expand as the prevalence of dental diseases rises.

Market Overview:

Clear aligners are a clear, plastic kind of dental braces that are used to align teeth. They are an alternative to traditional braces that are used to move teeth into their right positions. Clear aligners are like braces in that they employ a force to control tooth movement, but they don't have any brackets or metal wires. The aligners are composed of a durable plastic and are specially designed to fit each person's mouth. If a series of aligners is required, each aligner gradually shifts the teeth until the desired result is obtained. Aligners, like traditional braces, are designed to gradually reposition teeth. The orthodontist will evaluate the patient and take diagnostic data, such as x-rays, pictures, and impressions or digital scans of the teeth, before starting treatment. The orthodontist can make a diagnosis based on this information, and then use aligner software to design the smile and plan the treatment – which teeth move where and in what order – guiding teeth into healthy positions. Patients with mild to moderately crowded teeth or minor spacing problems are often treated with clear orthodontic aligners. Extreme crowding or spacing issues, as well as severe underbites, overbites, or crossbites, may necessitate more complex treatment. The aligners are exact duplicates of the teeth made of plastic. Wearing them puts gentle pressure on the teeth, repositioning them slightly. Aligners should be used for 22 hours every day, or as directed by the orthodontist. Before moving on to the next set of aligners, each pair is worn for a week or two. Teeth move into their ideal positions over time, according to the orthodontist's plan. The overall number of aligners required varies depending on the patient's demands. Patients will need to wear retainers after their teeth have moved into their new places, just as they would with traditional braces.

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Market Dynamics:

Drivers:
  • An increase in the number of patients suffering from orthodontic illnesses

The global market is growing because of an increase in demand for clear aligners due to an increase in the number of people with orthodontic problems. Increased risk factors for oral illness are caused by an unhealthy diet (especially one high in sugar), tobacco use, poor oral hygiene, and harmful alcohol consumption.

  • Technological advances

Technological advancements and rising demand for personalized clear aligners are driving market expansion. Companies such as Align Technologies and DynaFlex, for example, are always introducing new computer-aided technology to the market. Align Technology's introduction of iTero, a digital impression technology, for example, is assisting in the development of precise, effective, and individualised clear aligners.

  • Better treatment outcomes

Another important factor is the positive treatment outcomes since these products have various advantages over metal braces in terms of treating malocclusion. Aesthetics, convenience, comfort, and the ability to customize are just a few of the benefits. For example, the introduction of these aligners has been the main factor in the increase in the number of orthodontic procedures performed. Patients straightening their teeth in the United States increased from roughly 0.8 million (adults alone) in 1994 to around 4 million (adults and teens) in 2018. In the next years, such factors are projected to boost the global clear aligners market.

Restraints:
  • High cost

The high cost of transparent aligners is impeding the market's expansion. Clear aligners are more expensive than metal braces. As a result, the high cost of transparent aligners is expected to restrict the market.

Opportunities:
  • Strategic investments by major players

Strategic investments by leading companies have also contributed to the growth of the global clear aligners market. Align Technology, Inc., for example, acquired Global Holdings GmbH in March 2020. The company was able to strengthen its Align digital platform, which provides unique features and tools for diagnostic, implant, restorative, and orthodontic workflows, as a result of this acquisition.

Challenges:
  • A lack of knowledge about certain types of dental treatment

The global clear aligners market is projected to be hampered by a lack of awareness about certain types of dental health care requirements.

Segmentation Analysis:

The global clear aligners market has been segmented based on age, end-user and regions.

  • The age segment is divided into teenage and adult. The teenage segment dominated the global clear aligners market with the market share of around 71% in 2020. Malocclusion is a dental disorder that can cause problems like impaired dentofacial aesthetics, disruptions of oral function such as swallowing, mastication, and speaking, as well as increased susceptibility to periodontal disease and trauma. Acceptable aesthetic appearance, especially dental appearance, is important today. The adolescent population is becoming increasingly concerned about their dental looks. By end-user, the market is segmented into dental & orthodontic clinics, hospitals.
  • The end-user segment includes dental & orthodontic clinics, hospitals. The dental & orthodontic clinics segment dominated the market with a market share around 55% in 2020. The segment growth is attributed to the high preference given to orthodontists and the other trained dental practitioners due to their strong skills. In addition, the increasing number of training sessions undertaken at these settings by key companies to enhance awareness is anticipated to lead to this segment’s dominance. The availability of highly skilled dentists would also lead to the growth of this segment.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. North America region emerged as the largest market for the clear aligners market with around 52% share of the market revenue in 2020.

  • This is due to increased R&D investments as well as global players' presence and efforts to obtain new patents. According to a survey performed by the American Dental Association, 85.0 percent of people in the United States place a high priority on dental health and consider it to be an important part of overall health. In the United States, four million people use braces, with 25% of those being adults, and the introduction of clear tray-style aligners has gained the interest of many patients who want to improve their smile but don't want the metal-mouth look of braces.
  • The market in the Asia Pacific is expected to grow at the highest CAGR over the forecast period.The clear aligner market is growing because of improved awareness and the rising frequency of orthodontic disorders. The increased demand for clear aligners is spurred by developments in healthcare technology and rising economic standards in the region. According to a study published in the Global Health Journal, dental prevalence in China was above 50% in all age groups.

North America Clear Aligners Market Share in 2020 - 52%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances and partnerships to improve their market position in the global clear aligners market.

For example, Align Technology partnered with Zimmer Biomet Dental in September 2019 to leverage their extensive direct worldwide sales force and network of dental doctors and laboratories to assist higher Invisalign penetration and provide access to clear aligners via the iTero platform.

Invisalign Stickables, a type of innovative sticker created for use with the SmartTrack material in Invisalign transparent aligners, was released in September 2020 by Align Technology Inc.

List of Key Market Players:

  • 3M
  • Align Technology, Inc.
  • SCHEU DENTAL GmbH
  • Ormco Corporation
  • DynaFlex
  • TP Orthodontics, Inc.
  • Henry Schein Orthodontics
  • Envista Holding Corporation
  • Institut Straumann AG
  • Dentsply Sirona
  • Argen Corporation

Key Target Audience

  • Clear Aligner Manufacturers
  • Component Suppliers
  • End Users
  • Government Authorities And R&D Institutions
  • Consulting Firms
  • Academic & Medical Research Institutions
  • Investors

Report Description:

  • Global Clear Aligners market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2030 are the forecast years. The global clear aligners market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share for each of the segments, regions and countries catering to global clear aligners market.
  • The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East &Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data &information, which have been validated bythe leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of clear aligners based on age, end-user and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global clear aligners market. This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global clear aligners market and a comparative assessment based on their product offering,business overviews, geographic presence, business strategies, segment market share,product development &innovations, recent developments, joint venture, partnerships, mergers &acquisitions, strategic alliances, SWOT analysis, and key financial information.This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business-related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global clear aligners market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the clear aligners market was valued at USD 2.5 billion in 2020 to USD 19.02 billion by 2030.

Global clear aligners market is growing at a CAGR of 22.5% during the forecast period 2021-2030.

The global clear aligners market has been segmented based on age, end-user and regions. The teenage segment dominated the market share in 2020.

The North America region emerged as the largest market for the clear aligners.

An increase in the number of patients suffering from orthodontic illnesses is the key driving factor for the clear aligners market.

Strategic investments by major players will provide huge opportunities to the market.

Key players are 3M, Align Technology, Inc., SCHEU DENTAL GmbH, Ormco Corporation, DynaFlex, TP Orthodontics, Inc., Henry Schein Orthodontics, Envista Holding Corporation, Institut Straumann AG, Dentsply Sirona and Argen Corporation.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis ByAge
          4.3.2. Market Attractiveness Analysis ByEnd User
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. An increase in the number of patients suffering from orthodontic illnesses
          5.2.2. Technological advances
          5.2.3. Better treatment outcomes
    5.3. Restrains
          5.3.1. High cost
    5.4. Opportunities
          5.4.1. Strategic investments by major players
    5.5. Challenges
          5.5.1. A lack of knowledge about certain types of dental treatment

6. Global Clear Aligners Market Analysis and Forecast, By Age
    6.1. Segment Overview
    6.2. Teenage
    6.3. Adult

7. Global Clear Aligners MarketAnalysis and Forecast, By End User
    7.1. Segment Overview
    7.2. Dental & orthodontic clinics
    7.3. Hospitals

8. Global Clear Aligners MarketAnalysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Clear Aligners Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in GlobalClear Aligners Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. 3M
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Align Technology, Inc.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. SCHEU DENTAL GmbH
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Ormco Corporation
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. DynaFlex
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. TP Orthodontics, Inc.
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Henry Schein Orthodontics
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Envista Holding Corporation
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Institut Straumann AG
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Dentsply Sirona
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Argen Corporation
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis

List of Table

1. Global Clear Aligners Market, By Age, 2018–2030 (USD Billion)

2. Global Teenage Clear Aligners Market, By Region, 2018–2030 (USD Billion)

3. Global Adult Clear Aligners Market, By Region, 2018–2030 (USD Billion)

4. Global Clear Aligners Market, By End User, 2018–2030 (USD Billion)

5. GlobalDental & orthodontic clinics learn Aligners Market, By Region, 2018–2030 (USD Billion)

6. Global HospitalsClear Aligners Market, By Region, 2018–2030 (USD Billion)

7. Global Clear Aligners Market, By Region, 2018–2030 (USD Billion)

8. Global Clear Aligners Market, By North America, 2018–2030 (USD Billion)

9. North America Clear Aligners Market, By Age, 2018–2030 (USD Billion)

10. North America Clear Aligners Market, By End User, 2018–2030 (USD Billion)

11. U.S. Clear Aligners Market, By Age, 2018–2030 (USD Billion)

12. U.S. Clear Aligners Market, By End User, 2018–2030 (USD Billion)

13. Canada Clear Aligners Market, By Age, 2018–2030 (USD Billion)

14. Canada Clear Aligners Market, By End User, 2018–2030 (USD Billion)

15. Mexico Clear Aligners Market, By Age, 2018–2030 (USD Billion)

16. Mexico Clear Aligners Market, By End User, 2018–2030 (USD Billion)

17. Europe Clear Aligners Market, By Age, 2018–2030 (USD Billion)

18. Europe Clear Aligners Market, By End User, 2018–2030 (USD Billion)

19. Germany Clear Aligners Market, By Age, 2018–2030 (USD Billion)

20. Germany Clear Aligners Market, By End User, 2018–2030 (USD Billion)

21. France Clear Aligners Market, By Age, 2018–2030 (USD Billion)

22. France Clear Aligners Market, By End User, 2018–2030 (USD Billion)

23. U.K. Clear Aligners Market, By Age, 2018–2030 (USD Billion)

24. U.K. Clear Aligners Market, By End User, 2018–2030 (USD Billion)

25. Italy Clear Aligners Market, By Age, 2018–2030 (USD Billion)

26. Italy Clear Aligners Market, By End User, 2018–2030 (USD Billion)

27. Spain Clear Aligners Market, By Age, 2018–2030 (USD Billion)

28. Spain Clear Aligners Market, By End User, 2018–2030 (USD Billion)

29. Asia Pacific Clear Aligners Market, By Age, 2018–2030 (USD Billion)

30. Asia Pacific Clear Aligners Market, By End User, 2018–2030 (USD Billion)

31. Japan Clear Aligners Market, By Age, 2018–2030 (USD Billion)

32. Japan Clear Aligners Market, By End User, 2018–2030 (USD Billion)

33. China Clear Aligners Market, By Age, 2018–2030 (USD Billion)

34. China Clear Aligners Market, By End User, 2018–2030 (USD Billion)

35. India Clear Aligners Market, By Age, 2018–2030 (USD Billion)

36. India Clear Aligners Market, By End User, 2018–2030 (USD Billion)

37. South America Clear Aligners Market, By Age, 2018–2030 (USD Billion)

38. South America Clear Aligners Market, By End User, 2018–2030 (USD Billion)

39. Brazil Clear Aligners Market, By Age, 2018–2030 (USD Billion)

40. Brazil Clear Aligners Market, By End User, 2018–2030 (USD Billion)

41. Middle East and Africa Clear Aligners Market, By Age, 2018–2030 (USD Billion)

42. Middle East and Africa Clear Aligners Market, By End User, 2018–2030 (USD Billion)

43. UAE Clear Aligners Market, By Age, 2018–2030 (USD Billion)

44. UAE Clear Aligners Market, By End User, 2018–2030 (USD Billion)

45. South Africa Clear Aligners Market, By Age, 2018–2030 (USD Billion)

46. South Africa Clear Aligners Market, By End User, 2018–2030 (USD Billion)

List of Figures 

1. Global Clear Aligners market segmentation

2. Clear Aligners Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Clear Aligners MarketAttractiveness Analysis ByAge

9. Global Clear Aligners MarketAttractiveness Analysis ByEnd User

10. Global Clear Aligners MarketAttractiveness Analysis By Region

11. Global Clear Aligners Market: Dynamics

12. Global Clear Aligners MarketShare ByAge (2021&2030)

13. Global Clear Aligners MarketShare ByEnd User (2021&2030)

14. Global Clear Aligners MarketShare by Regions (2021&2030)

15. Global Clear Aligners MarketShare by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2030. The Brainy Insights has segmented the global clear aligners market based on below mentioned segments:

Global Clear Aligners Market by Age:

  • Age
  • End-user

Global Clear Aligners Market by End-user:

  • Dental & orthodontic clinics
  • Hospitals

Global Clear Aligners Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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