Cider Market

Cider Market Size by Product Type (Apple Flavoured, Perry and Fruit Flavoured), Packaging (Draught, Plastic Bottles, Cans, Glass Bottles and Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13915
  • Published Date: Dec, 2023
  • Pages: 239
  • Category: Food & Beverages
  • Format: PDF
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The global cider market was valued at USD 7 billion in 2022 and grew at a CAGR of 5% from 2023 to 2032. The market is expected to reach USD 11.40 billion by 2032. The increasing demand for hard cider will drive the growth of the global cider market.

Market Introduction:

An alcoholic beverage called cider is produced by fermenting apple juice. Hard cider is referred to as an alcoholic beverage derived from fermented apples. Hard ciders have a range of flavour characteristics. It has a fruity taste, given that it is prepared from freshly picked apples. Cider has a lot of nutrients, including Iron, calcium, potassium, folic acid, vitamin A, and vitamin C. Plant chemicals called polyphenols, which have antioxidant properties, are found in cider. They have been known to be effective in reducing the chances of developing some cancers, diabetes, and heart disease as they assist the body's immune system against free radicals and cell damage. Cider not only prevents cancer and heart disease but also contains vitamin C, which is the immune system's finest ally in the fight against infection. Polyphenols found in cider are also known to have anti-inflammatory properties. It may also assist in lowering blood sugar levels. Apple cider vinegar is a common ingredient in cooking and salad dressings. Cider is most commonly used for pickling fruit, braising meat, and making sauces and gravies.

Cider Market Size

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Recent Development
  • The U.S. Open Cider Championship put Springdale's Black Apple Hard Cider among the top 10 cideries in the country.  Black Apple was ranked fourth in the United States in the ninth annual championship, after cideries in Vermont, Ontario, and Nebraska.  They currently provide stores in six states with five different cider flavours in cans, including Hibiscus, Peach, Black Lyte Watermelon, Blackberry, and Strawberry, among many other varieties.
  • Apple Cider Donut is Baskin-Robbins' newest flavour of the month. It is an ice cream with chunks of actual apple cider donut and a textured cinnamon sugar swirl on top.

Market Dynamics:

Drivers

The increasing demand for hard cider – Apples are fermented to create hard cider, which is an alcoholic beverage. The majority of hard ciders have an alcohol by volume (ABV) of 4.5% to 7% on average. Europeans have an affinity for consuming cider or wine, given the larger production of grapes and apples in the famous orchards of the region. Globalization and the adopting Western culture have increased the awareness and popularity of cider and wine. The young population prefers cider over other alcoholic beverages, given its premium quality and gluten-free nature. It is also high in vitamin C and antioxidants, which offer multiple health benefits. Therefore, the growing demand for cider as an alcoholic beverage and otherwise, given its multiple health benefits, is driving the global cider market's growth.

  • The 2023 U.S. Open Cider Championship Bronze Medal winner in the Traditional Category, Andover Cider Co., revealed. More than 240 entries were in the competition, and judges came from the US, Canada, and England. Producing unfiltered, dry ciders free of sugar, sulfites, and preservatives, the Andover Cider Co. showed their dedication to producing high-quality ciders. Andover Cider Co. has received recognition for its commitment to maintaining tradition while introducing new ideas into the cider-making process. Cider lovers should expect the expanding cider to keep providing great cider with a focus on simplicity as long as they maintain their high-quality standards.
Restraints:

Undesirable effects of cider cider may not be for everyone. Furthermore, it should be consumed in moderation like any other beverage to avoid undesirable effects such as Stomach Problems, Tooth Erosion, bloating and diarrhoea. Additionally, cider has high sugar and calorie content, which might restrict its market growth given the growing consumer consciousness about the calorific value of products. The poor awareness about cider will also restrict the market's growth.

Opportunities:

The introduction of new varieties of premium, crafted and flavoured ciders – the increasing demand for cider has encouraged market players to experiment with the ingredients to offer new flavours and packaging for consumers. Introducing premium and craft ciders offered by market players patented as their original production and new cider-infused beverages will drive the global cider market and offer lucrative opportunities for the market players during the forecast period.

  • Pinkberry presented the new Spiced Autumn Cider frozen yoghurt. With every taste, the new Spiced Autumn Cider tart frozen yoghurt captures the essence of fall flavours and the changing seasons. It strikes the ideal balance between warm cider spice and crisp apple flavour in a frozen dessert. Crumbole, apple cinnamon pie filling, and ground cinnamon top the new swirl.
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the most significant global cider market, with a 44% market revenue share in 2022.

Europe, especially the Mediterranean Sea countries, has highly ideal weather for orchards. The Mediterranean climate enables the production of apples in vast quantities, making these countries the top producers of cider in the world. Furthermore, cider is highly popular as an alcoholic beverage in Europe. The UK is the biggest consumer of cider, and therefore, the region dominates the market.

Europe Region Cider Market Share in 2022 - 44%

 

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Product type Segment Analysis

The product type segment is divided into apple-flavoured, perry and fruit-flavoured. The apple-flavoured segment dominated the market, with a share of around 51% in 2022. It is made from fermented apples. It is extensively used in chutneys, marinades, vinaigrettes, salad dressings, and food preservatives. Freshly picked apples are crushed, and then the juice is extracted. Apple-flavoured cider is known to have minerals, vitamins and antioxidant properties, which offer a range of health benefits. They improve immunity, assist the body in fighting against infections, and reduce the risk of cancer while also helping the body manage blood sugar levels. Apple cider is also a flexible beverage preferred over wine and beer by many. Apple-flavoured cider can be served and consumed both chilled and as a warm beverage, adding versatile nature to its already long list of benefits. It also has surprising benefits, like cleaning, washing hair, and enhancing skin rejuvenation.  

  • With 52% fewer calories than the original Somersby Apple Cider, Carlsberg Denmark introduced Somersby Apple Lite. Like their current Apple Cider, but with half the calories and a less sweet flavour profile, Somersby Apple Lite is a refreshing cider with a little sweetness and pleasant apple undertones.
Packaging Segment Analysis

The packaging segment is divided into draught, plastic bottles, cans, glass bottles and others. The cans segment dominated the market, with a market share of around 34% in 2022. A thin-metal container used for distributing or storing goods is called a can. The metal used can be steel, tin, or anything else suitable for packaging the contents. Some cans have removable covers, while others have to be opened by cutting the "end" apart. It can prevent oxygen from penetrating the cider, which assists in preserving its fruity freshness for a longer period; therefore, it is the preferred packaging solution. It also blocks out light, which helps preserve the fruity flavour for longer and doesn't let the cider turn dark due to light exposure.  Cans can be Recycled, contributing to a longer product shelf life. They help maintain the quality of the product and safeguard the contents inside. It can be customized to different sizes according to the needs and requirements of market players.

Distributional Channel Segment Analysis

The distribution channel segment is divided into supermarkets/hypermarkets, convenience stores, online and others. The supermarkets/hypermarkets segment dominated the market, with a market share of around 45% in 2022. A supermarket is a self-serve store with various diverse products arranged into departments. They are bigger and have a wider assortment. Hypermarkets are a bigger version of supermarkets. They are the one-stop shop for all daily needs. Numerous discounts are available at these establishments, as well as a variety of payment alternatives. They offer excellent customer service and multiple return options. They are conveniently situated in and around residential areas to offer easy access and availability to consumers and operate long hours.

  • With intentions to establish a new restaurant and cider tasting room in the spring of 2024, Ash & Elm Cider Co. expanded to the north side of Carmel. Founded in 2016, the cidery on E. Washington Street in Indianapolis presently has the greatest assortment of ciders in Indiana at its cider bar and restaurant. The ciders at the planned Carmel facility will remain excellent, and the tasting area will have at least 14 taps.
Some of the Key Market Players:
  • The Boston Beer Company
  • Heineken UK Limited
  • Halewood
  • Distell
  • Carlton & United Breweries (CUB)
  • Carlsberg Breweries A/S
  • C&C Group plc
  • Aston Manor
  • Asahi Premium Beverages
  • Anheuser-Busch Companies LLC

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 7 Billion
Market size value in 2032 USD 11.40 Billion
CAGR (2023 to 2032) 5%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product Type, Packaging and Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global cider market was valued at USD 7 billion in 2022 to USD 11.40 billion by 2032.

Global cider market is growing at a CAGR of 5% during the forecast period 2023-2032.

The market's growth will be influenced by the increasing demand for hard cider.

The Undesirable effects of cider could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global cider market based on below mentioned segments:

Global Cider Market by Product Type:

  • Apple Flavoured
  • Perry
  • Fruit Flavoured

Global Cider Market by Packaging:

  • Draught
  • Plastic Bottles
  • Cans
  • Glass Bottles
  • Others

Global Cider Market by Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Global Cider Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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