CBD Gummies Market

CBD Gummies Market Size by Product Type (Conventional and Sugar-Free), Concentration (CBD Isolate Gummies, Broad Spectrum CBD Gummies, High CBD Gummies and Full-Spectrum CBD Gummies), Distribution Channel [Conventional Channels (Hypermarkets and Supermarkets, Local Pharmacies, Retail Stores and Others) and Online Channels], Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13003
  • Published Date: Oct, 2022
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
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The global CBD gummies market is expected to grow from USD 1.86 billion in 2022 to USD 13.39 billion by 2030, at a CAGR of 27.93% during the forecast period 2022-2030. The North American region is expected to dominate the market in 2022.

Market Introduction:

Cannabinoids are used for the manufacturing of cannabis. Two significant cannabinoids are found in the weed: tetrahydrocannabinol and cannabidiol. Cannabinoids are also ingested as a concentrated liquid in countries such as the U.S., and U.K. CBD gummies are now widely sold as an alternative to cannabis. CBD gummies can be chewed, and it tastes like chewing gum. CBD oil is used in the manufacturing of CBD gummies. There are many advantages of CBD oil, including pain and stress relief. CBD oil has several analgesic effects and anti-inflammatory properties, which is why it is used in gummies. CBD gummies improve the sleep cycle and control anxiety among consumers. CBD gummies come in different shapes, tastes, colours, etc. These gummies are an efficient way of ingesting CBD. Most CBD products are not FDA-approved. CBD gummies do not possess any psychoactive properties and thus do not intoxicate the consumers. CBD gummies are used to treat long-term pain as well. The increasing prevalence of anxiety, depression and other chronic conditions will propel the market's growth.

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Recent Development

In August 2020, CV Sciences Inc. launched new CBD gummies as a part of their Happy Lane product. These are available in convenience stores and retail stores across the U.S. stores.

Market Dynamics:

Drivers:

Increase in demand for CBD-based products: There has been an upsurge in demand for CBD-based products around the globe. The growing consumption, especially among youth, is driving the market growth. Thus, the number of consumers who prefer using CBD gummies as an alternative to conventional cannabinoids is increasing rapidly. The use of CBD gummies is found to be beneficial for certain individuals who are suffering from specific conditions and acute pain. A cannabinoid gummy is also more helpful than traditional medicine and has calming and relaxing attributes. CBD possesses several health benefits that are still to be discovered. CBD gummies contain CBD oil, which impacts the brain's activities and improves the efficacy of functions. The chemical compounds present in CBD oil are found to provide relief in chronic pain. It also helps to lose weight and maintain obesity. Several other medicinal properties of CBD gummies are found to apply to several diseases. Thus, the research and development activities on CBD gummies have increased rapidly in many regions.

Restraints:

Potential side effects of CBD – The consumption of CBD oil present in CBD gummies has been found to cause several side effects on the human body, such as impairment in executive functions and mood disorders. Apart from this, several temporary side effects include nausea, intense anxiety, confusion, vomiting, paranoia, seizures, etc. An overdose of CBD oil can even lead to the death of a person in many cases. Thus, these factors are restraining market growth.

Opportunities:

Research and development for chronic pain managementIncreased awareness about CBD gummies has increased their demand. The major players in the market are perpetually involved in the research and development of new drugs to exploit the massive consumer market of CBD gummies. The extensive portfolio and their easy accessibility are also aiding the market's growth. For instance, the consumption of CBD gummies is more effective in treating pain than painkillers such as ibuprofen, aspirin, naproxen, etc., ushering in a new market development era. The comprehensive approval mechanisms have been streamlined to fast-track drug approvals, encourage innovation in the market and improve industry compliance. The standardized regulations of the government are also facilitating better product innovations in the market. Therefore, enhanced research and development will offer lucrative opportunities for the market.

Challenges:

Stringent regulations - The imposition of strict regulations regarding the consumption of cannabinoids has led to a ban on the sale of CBD gummies, especially in developing economies. In many regions, CBD gummies are believed to be something that is only required for intoxication. It is ill-famous for its negative attributes and side effects on human health. Still, the cultivation of cannabinoids is strictly prohibited in many parts of the world. Thus, there was not much sales and consumption of the same.

Segmentation analysis:

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region emerged as the largest market for the global CBD gummies market, with a 47.83% market revenue share in 2022. Given the presence of major industry players, the development of medicines in the regional market contributes to the region's dominance. The North American market will be driven by the legalization of cannabis in regional countries, primarily the USA. This directly supports the market growth of CBD gummies. Industrial hemp production has been legalized, which has eventually led to the development of CBD gummies made from hemp. Major participants in the anti-inflammatory medications and supplements market are providing CBD gummies with different THC content percentages. Europe region is anticipated to grow lucratively during the forecast period. A significant portion of the population prefers to consume cannabis in Europe.

North America region CBD Gummies Market Share in 2022- 47.83%

 

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Product Type Segment Analysis

The product type segment is divided into conventional and sugar-free. The conventional segment dominated the market with a revenue share of around 70.92% in 2022. Conventional CBD gummies are used for therapeutic applications, including pain and anxiety management and prevention of chronic illness. Conventional CBD gummies are highly popular in the market among the general public. They are a preferred over-the-counter drug for pain management. The accessibility of drugs has increased, given that it is sold at every pharmacy or drug store, and will also aid the segment's growth. 

Concentration Segment Analysis

The concentration segment is divided into CBD isolate gummies, broad-spectrum CBD gummies, high CBD gummies and full-spectrum CBD gummies. The CBD isolate gummies segment dominated the market with a market share of 36.02% in 2022. CBD isolate gummies are the preferred choice of consumers, given their better effects compared to other segments. They are the most widely available concentration and, thus, are sold in large quantities. They can be self-administered and are ideal for prolonged and repeated use. The absence of major side effects and cost-effectiveness contribute to its dominance in the market.

Distribution Channel Segment Analysis

The distribution channel segment is divided into conventional channels and online channels. The conventional channel segment includes hypermarkets and supermarkets, local pharmacies, retail stores and others. The conventional channels segment dominated the market with a share of around 62.11% in 2022. The high number of conventional facilities such as hypermarkets, supermarkets, pharmacies, and convenience stores is the primary driver supporting the segment's growth. CBD gummies mainly don't require a prescription and are widely available as over-the-counter drugs in pharmacies, which increases the demand for conventional channels. The easy accessibility of these stores has a significant impact on the segment's growth.

Some of the Key Market Players:

  • Dixie Brands
  • CV Sciences, Inc.
  • Relive CBD
  • Green Roads
  • Sunday Scaries
  • Medix CBD
  • PureKana
  • Hemp Bombs
  • Premium Jane
  • Diamond CBD
  • Charlotte’s Web
  • Verma Farm
  • Kushie Bites
  • Medterra
  • CBDfx

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 1.86 Billion
Market size value in 2030 USD 13.39 Billion
CAGR (2022 to 2030) 27.93%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments The research segment is based on product type, concentration, and distribution channel.
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the CBD gummies market was valued USD 1.86 billion in 2022 & USD 13.39 billion by 2030.

Global CBD gummies market is growing at a CAGR of 27.93% during the forecast period 2022-2030.

The market's growth will be influenced by the rising preference for cannabinoids for anxiety issues.

The ban on cannabinoids could hamper the market growth.

Key players are Dixie Brands, CV Sciences, Inc., Reliva CBD, Green Roads, Sunday Scaries, Medix CBD, PureKana, Hemp Bombs, Premium Jane, Diamond CBD, Charlotte’s Web, Verma Farms, Kushie Bites, Medterra, CBDfx among others.

1. Introduction
    1.1. Objective of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Concentration
          4.3.3. Market Attractiveness Analysis By Distribution Channel
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for CBD based products
    5.3. Restraints
          5.3.1. Potential side-effects of cannabinoids
    5.4. Opportunities
          5.4.1. Research and development for chronic pain management
    5.5. Challenges
          5.5.1. Stringent regulations

6. Global CBD Gummies Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Conventional
    6.3. Sugar-Free

7. Global CBD Gummies Market Analysis and Forecast, By Concentration
    7.1. Segment Overview
    7.2. CBD Isolate Gummies
    7.3. Broad Spectrum CBD Gummies
    7.4. High CBD Gummies
    7.5. Full-Spectrum CBD Gummies

8. Global CBD Gummies Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Conventional Channels
          8.2.1. Hypermarkets and Supermarkets
          8.2.2. Local Pharmacies
          8.2.3. Retail Stores
          8.2.4. Others
    8.3. Online Channels

9. Global CBD Gummies Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global CBD Gummies Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the CBD Gummies Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Dixie Brands
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. CV Sciences, Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Reliva CBD
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Green Roads
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Sunday Scaries
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Medix CBD
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. PureKana
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Hemp Bombs
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Premium Jane
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Diamond CBD
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Charlotte’s Web
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Verma Farms
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Kushie Bites
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Medterra
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. CBDfx
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
 

List of Table

1. Global CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

2. Global Conventional, CBD Gummies Market, By Region, 2019-2030 (USD Billion) 

3. Global Sugar-Free, CBD Gummies Market, By Region, 2019-2030 (USD Billion) 

4. Global CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

5. Global CBD Isolate Gummies, CBD Gummies Market, By Region, 2019-2030 (USD Billion) 

6. Global Broad Spectrum CBD Gummies, CBD Gummies Market, By Region, 2019-2030 (USD Billion) 

7. Global High CBD Gummies, CBD Gummies Market, By Region, 2019-2030 (USD Billion) 

8. Global Full-Spectrum CBD Gummies, CBD Gummies Market, By Region, 2019-2030 (USD Billion)

9. Global CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

10. Global Conventional Channels, CBD Gummies Market, By Region, 2019-2030 (USD Billion) 

11. Global Online Channels, CBD Gummies Market, By Region, 2019-2030 (USD Billion) 

12. Global CBD Gummies Market, By Region, 2019-2030 (USD Billion) 

13. North America CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

14. North America CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

15. North America CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

16. U.S. CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

17. U.S. CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

18. U.S. CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

19. Canada CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

20. Canada CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

21. Canada CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

22. Mexico CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

23. Mexico CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

24. Mexico CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

25. Europe CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

26. Europe CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

27. Europe CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

28. Germany CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

29. Germany CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

30. Germany CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

31. France CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

32. France CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

33. France CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

34. U.K. CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

35. U.K. CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

36. U.K. CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

37. Italy CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

38. Italy CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

39. Italy CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

40. Spain CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

41. Spain CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

42. Spain CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

43. Asia Pacific CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

44. Asia Pacific CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

45. Asia Pacific CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

46. Japan CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

47. Japan CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

48. Japan CBD Gummies Market, By Distribution Channel 2019-2030 (USD Billion) 

49. China CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

50. China CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

51. China CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

52. India CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

53. India CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

54. India CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

55. South America CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

56. South America CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

57. South America CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

58. Brazil CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

59. Brazil CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

60. Brazil CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

61. Middle East and Africa CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

62. Middle East and Africa CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

63. Middle East and Africa CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

64. UAE CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

65. UAE CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

66. UAE CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

67. South Africa CBD Gummies Market, By Product Type, 2019-2030 (USD Billion) 

68. South Africa CBD Gummies Market, By Concentration, 2019-2030 (USD Billion) 

69. South Africa CBD Gummies Market, By Distribution Channel, 2019-2030 (USD Billion) 

List of Figures 

1. Global CBD Gummies Market Segmentation

2. CBD Gummies Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global CBD Gummies Market Attractiveness Analysis By Product Type

9. Global CBD Gummies Market Attractiveness Analysis By Concentration

10. Global CBD Gummies Market Attractiveness Analysis By Distribution Channel

11. Global CBD Gummies Market Attractiveness Analysis By Region

12. Global CBD Gummies Market: Dynamics

13. Global CBD Gummies Market Share by Product Type (2022 & 2030)

14. Global CBD Gummies Market Share by Concentration (2022 & 2030)

15. Global CBD Gummies Market Share by Distribution Channel (2022 & 2030)

16. Global CBD Gummies Market Share by Regions (2022 & 2030)

17. Global CBD Gummies Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global CBD gummies market based on below mentioned segments:

Global CBD Gummies Market by Product Type:

  • Conventional
  • Sugar-Free

Global CBD Gummies Market by Concentration:

  • CBD Isolate Gummies
  • Broad Spectrum CBD Gummies
  • High CBD Gummies
  • Full-Spectrum CBD Gummies

Global CBD Gummies Market by Distribution Channel:

  • Conventional Channels
    • Hypermarkets and Supermarkets
    • Local Pharmacies
    • Retail Stores
    • Others
  • Online Channels

Global CBD Gummies Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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