Capsule Endoscopy Market

Capsule Endoscopy Market Size by Component (Capsule Endoscope, Recorders, and Workstations), Disease Type (Obscure GI Tract Bleeding, Crohn’s Disease, Small Intestine Tumor and Others), End User, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13275
  • Published Date: Jan, 2023
  • Pages: 236
  • Category: Healthcare
  • Format: PDF
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The global capsule endoscopy market is expected to grow from USD 680 million in 2022 to USD 1500.58 million by 2030, at a CAGR of 10.40% from 2022-2030. The North American capsule endoscopy market is expected to maintain its dominance during the forecast period.

Market Introduction:

The human body can develop undesirable conditions, diseases or illnesses throughout of life. However, most diseases or conditions are treatable with the technological advancements and scientific breakthroughs achieved over the years. Any disease, disorder, condition or illness manifests itself in the form of multiple systems which are indicative and help physicians diagnose it and prescribe a treatment option for the patients. The symptoms are visible discomforts to the patient; however, sometimes, they are not visible. The diagnosis is then deduced by performing a series of tests. The tests may include blood analysis, a cardiogram, biopsies, and other diagnostic tests. Capsule endoscopy is a medical procedure enabling doctors to visually look at the entire gastrointestinal tract and identify any undesirable signs that may have caused discomfort to the patient. As the name suggests, Capsule endoscopy is a technological marvel of the capsule's size. It is made to travel through the gastrointestinal tract while it takes pictures of the whole tract and relays the images to a wireless transmitter. Capsule endoscopy enables a quicker, minimally invasive, low-cost diagnostic procedure in modern medicine. It allows the physicians to reach the inside parts of the intestines, giving them a closer look, unlike conventional endoscopy. The process is painless and, the patient is not required to be sedated. Further advancements in medicine have led to the development of enhanced capsule endoscopy at lower costs, propelling the market's growth.

Capsule Endoscopy Market

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Recent Development

December 2022 - The creator and developer of the NaviCam® Magnetically Controlled Capsule Endoscopy System (MCCE), AnX Robotica Corporation, announced cooperation with GastroGPO, a Specialty Networks Company. The adoption of the NaviCam MCCE will enable GastroGPO members to provide a minimally invasive, sedation-free diagnostic test to view the stomach and oesophagus. The clinical team will then be better able to make decisions on the next stage of the diagnostic and treatment process. The NaviCam Stomach System gives doctors external robotic control over a capsule inside the human body by combining cutting-edge automated technologies with creative and intelligent software.

March 2022 - A new USD 6.4 million effort to include AI-assisted capsule endoscopy in future bowel cancer diagnosis is being led by Scottish health researchers. Around 1,600 individuals in Scotland lose their lives to bowel cancer each year, making it the second most common cancer-related cause of death. An endoscope, a small, flexible tube with a camera at one end, is currently used to screen for cancer by inserting it into a patient's colon and moving it around the patient's large intestine. A "smart pill" with cameras is used in clinical capsule endoscopy (CCE), which records images of the intestines as they transit through the patient. The diagnostic process is presently being implemented across the Scottish NHS as part of the ScotCap programme in order to facilitate the remobilization of the endoscopy service and reduce pressure on the NHS in the wake of the COVID-19 pandemic.

Market Dynamics:

Drivers

The rising global geriatric population – the elderly population is more vulnerable and susceptible to various diseases and conditions. Gastrointestinal problems are highly prevalent in the ageing population. Furthermore, the modern world has witnessed a surge in an unhealthy lifestyles, including eating non-nutritious food, insufficient hydration, no exercise, a highly processed and sugary diet, and stressful work lives. All these impact the individual's health and lead to several health problems throughout their lives, including several gastrointestinal diseases. Therefore, the rising incidence and prevalence of gastrointestinal disorders, diseases and conditions will propel the global capsule endoscopy market's growth. It is highly popular as an effective, minimally invasive, painless diagnostic procedure in the medical community. The increasing incidence of cancer globally will also augment the market’s growth.

Furthermore, the rising incidence and prevalence of gastrointestinal problems impact the country's human resource and drives up healthcare and economic costs for the nation. The government is paving the way for developing the healthcare infrastructure to reduce and eventually mitigate these losses. The advancement in technologies and innovations will further the market's growth.

Restraints:

Medical risks associated with capsule endoscopy – capsule endoscopy is a relatively a safe medical procedure; however, it is not entirely risk-free. The patient undergoing the procedure must swallow a capsule through the gastrointestinal tract while relaying images to a transmitter throughout the body. While the pill is expected to travel unhindered through the tract, some complications or hindrances may occur. This could lead to tissue tear, internal bleeding or the capsule being stuck in the tract. These complications make patients sceptical about the procedure, hindering the market's growth. Furthermore, as much as a capsule endoscope is relatively more cost-effective than conventional endoscopy, it is still costly for most citizens in the absence of favourable reimbursement policies. The low-and-middle income nations lack robust healthcare and reimbursement policies to their citizenry, thereby limiting the market's growth.

Opportunities:

Technological advancements – the rise of technology over the past few years has improved millions' lives and global efficiency. The automation and digitization witnessed in each economic sector are more or less driven by the integration of artificial intelligence, augmented reality, big data, machine learning and robotics. All these marvels have paved the way for faster, safer, accurate, precise, safe and sound technologies, services and development models to be developed globally. Similarly, it has also enabled advancement in the global capsule endoscopy market. The increasing prevalence of gastrointestinal disorders has encouraged government and private players to develop enhanced capsule endoscopy procedures. Integration of artificial intelligence to improve the capsule endoscopy procedure's safety, precision, accuracy, and imaging quality to ensure positive patient outcomes has propelled the market's growth over the years. The continuously growing research and development in the market with more capital funds encouraging innovations will offer lucrative opportunities to the market players.

Challenges:

Stringent government approval and regulation policies – The usage of any medication, medical procedure or surgical procedure directly impacts the patient. It can affect the patient both physically, mentally and emotionally. Any negligence by physicians, surgeons, or government authorities approving these drugs, devices, and procedures is unacceptable. Therefore, the government medical bodies supervising the approval of new drugs or procedures maintain high vigilance, control standards, testing procedures and approval processes to avoid any harm. The stringent government approval and regulation policies will challenge the market’s growth.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region dominated the global capsule endoscopy market, with a 47.21% market revenue share in 2022. The North American region constitutes some of the most developed countries with advanced healthcare infrastructure. These countries have successfully eradicated most diseases that plagued the others a few decades back. The government's focus has now turned towards improving the welfare of the people by developing infrastructure that caters to every citizen's every problem, including rare diseases. Such intensive focus on healthcare and family welfare has created awareness about preventive and corrective measures concerning one's health. It has established a robust diagnostic infrastructure to identify conditions and diseases early and interfere before it progresses. The highly advanced, well-endowed, robust and sophisticated diagnostic infrastructure with high-end technologies drives the region's global capsule endoscopy market dominance. The favourable government reimbursement policies and an extensive private insurance market propel the region's growth. The presence of significant players drives innovation and offers access to the latest novel medical devices and procedures. The rising geriatric population and the prevalence of gastrointestinal problems in the young adult population will increase the demand for capsule endoscopy in the region, thereby retaining its dominance in the market throughout the forecast period.

North America Region Capsule Endoscopy Market Share in 2022 - 47.21%

 

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Component segment analysis

The component segment is divided into capsule endoscopes, recorders, and workstations. The capsule endoscope segment dominated the market with a market share of around 49% in 2022. Technological advancements in medicine have led to the development of minimally invasive medical devices and procedures. They are painless, effective, accurate, and precise. They offer insight into the inaccessible parts of some organs, as in the case of conventional endoscopy. The rising awareness and adoption of such minimally invasive endoscopes have increased their popularity over the years. Furthermore, the rising incidence and prevalence of gastrointestinal disorders, conditions and diseases have increased the need for capsule endoscopes. The safety accorded by the medical procedure instils confidence in the patients, furthering the demand for endoscopes. Capsule endoscopes are highly popular with doctors because they offer better visualization of the organs, enabling them to diagnose the patient with solid proof effectively.. It allows them to analyze the inner parts of the gastrointestinal tracts, which significantly improves their knowledge about the cause of the problem. Such exploratory diagnosis accorded by capsule endoscopy allows them to prescribe proper treatments and improve patient outcomes, explaining their dominance in the market.

Disease type segment analysis

The disease type segment is divided into obscure GI tract bleeding, Crohn's disease, small intestine tumors and others. The small intestine tumor segment dominated the market with a market share of around 45% in 2022. The small intestine tumour is cancer. The exact causes of small intestine tumours are not yet defined. The small intestine is long, and the tumour can be situated anywhere. Capsule endoscopy is the most effective and ideal medical procedure to analyze the small intestine. It expands the field of vision, reaches the inner parts of the intestine, and enables better diagnosis. Capsule endoscopy is widely used to diagnose several small intestine tumours, explaining the dominance of the segment in the market.

End-user segment analysis

The end-user segment is divided into hospitals, ambulatory surgery centers, diagnostic laboratories, specialty clinics and others. The hospital segment dominated the market with a market share of around 47% in 2022. Hospitals are the primary healthcare centers in each country. They are equipped with the infrastructure and qualified personnel to perform capsule endoscopy. They have the means and capital to acquire the components, devices and other necessary logistics for setting up the medical procedure. They receive government funds and grants, enabling them to continue upgrading their healthcare services. Hospitals are perceived as the primary institutions to seek out all types of medical services by the general populace. Government hospitals are covered under several healthcare initiatives offering free medical services or favourable reimbursement policies, making them the first choice for an average income earner.

Some of the Key Market Players:
  • Anx Robotica
  • CapsoVision Inc.
  • Check Cap
  • Chongqing Jinshan Science & Technology Co. Ltd.
  • Fujifilm Holding Corporation
  • IntroMedic Co. Ltd.
  • Medtronic PLC
  • Olympus Corporation
  • RF System Lab
  • Shangxian Minimal Invasive Inc.

Report Description: 

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2022 USD 680 Million
Market size value in 2030 USD 1500.58 Million
CAGR (2022 to 2030) 10.40%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments  The research segment is based on component, disease type and end user.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the capsule endoscopy market was valued at USD 680 million in 2022 to USD 1500.58 million by 2030.

Global capsule endoscopy market is growing at a CAGR of 10.40% during the forecast period 2022-2030.

The market's growth will be influenced by the rising global geriatric population.

Medical risks associated with capsule endoscopy could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Component
          4.3.2. Market Attractiveness Analysis by Disease Type
          4.3.3. Market Attractiveness Analysis by End User
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rising global geriatric population
    5.3. Restraints
          5.3.1. Medical risks associated with capsule endoscopy
    5.4. Opportunities
          5.4.1. Technological advancements
    5.5. Challenges
          5.5.1. Stringent government approval and regulation policies

6. Global Capsule Endoscopy Market Analysis and Forecast, By Component
    6.1. Segment Overview
    6.2. Capsule Endoscope
    6.3. Recorders
    6.4. Workstations

7. Global Capsule Endoscopy Market Analysis and Forecast, By Disease Type
    7.1. Segment Overview
    7.2. Obscure GI Tract Bleeding
    7.3. Crohn’s Disease
    7.4. Small Intestine Tumor
    7.5. Others

8. Global Capsule Endoscopy Market Analysis and Forecast, By End User
    8.1. Segment Overview
    8.2. Hospitals
    8.3. Ambulatory Surgery Centers
    8.4. Diagnostic Laboratories
    8.5. Specialty Clinics
    8.6. Others

9. Global Capsule Endoscopy Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Capsule Endoscopy Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Capsule Endoscopy Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Disease Type Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Anx Robotica
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. CapsoVision Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Check Cap
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Chongqing Jinshan Science & Technology Co. Ltd.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Fujifilm Holding Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. IntroMedic Co. Ltd.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Medtronic PLC
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Olympus Corporation
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. RF System Lab
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Shangxian Minimal Invasive Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

2. Global Capsule Endoscope Capsule Endoscopy Market, By Region, 2019-2030 (USD Million) 

3. Global Recorders Capsule Endoscopy Market, By Region, 2019-2030 (USD Million) 

4. Global Workstations Capsule Endoscopy Market, By Region, 2019-2030 (USD Million) 

5. Global Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

6. Global Obscure GI Tract Bleeding Capsule Endoscopy Market, By Region, 2019-2030 (USD Million) 

7. Global Crohn’s Disease Capsule Endoscopy Market, By Region, 2019-2030 (USD Million) 

8. Global Small Intestine Tumor Capsule Endoscopy Market, By Region, 2019-2030 (USD Million) 

9. Global Others Capsule Endoscopy Market, By Region, 2019-2030 (USD Million) 

10. Global Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

11. Global Hospitals Capsule Endoscopy Market, By Region, 2019-2030 (USD Million) 

12. Global Ambulatory Surgery Centers Capsule Endoscopy Market, By Region, 2019-2030 (USD Million) 

13. Global Diagnostic Laboratories Capsule Endoscopy Market, By Region, 2019-2030 (USD Million) 

14. Global Specialty Clinics Capsule Endoscopy Market, By Region, 2019-2030 (USD Million) 

15. Global Others Capsule Endoscopy Market, By Region, 2019-2030 (USD Million) 

16. Global Capsule Endoscopy Market, By Region, 2019-2030 (USD Million) 

17. North America Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

18. North America Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

19. North America Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

20. U.S. Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

21. U.S. Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

22. U.S. Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

23. Canada Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

24. Canada Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

25. Canada Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

26. Mexico Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

27. Mexico Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

28. Mexico Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

29. Europe Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

30. Europe Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

31. Europe Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

32. Germany Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

33. Germany Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

34. Germany Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

35. France Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

36. France Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

37. France Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

38. U.K. Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

39. U.K. Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

40. U.K. Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

41. Italy Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

42. Italy Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

43. Italy Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

44. Spain Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

45. Spain Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

46. Spain Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

47. Asia Pacific Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

48. Asia Pacific Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

49. Asia Pacific Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

50. Japan Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

51. Japan Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

52. Japan Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

53. China Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

54. China Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

55. China Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

56. India Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

57. India Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

58. India Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

59. South America Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

60. South America Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

61. South America Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

62. Brazil Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

63. Brazil Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

64. Brazil Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

65. Middle East and Africa Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

66. Middle East and Africa Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

67. Middle East and Africa Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

68. UAE Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

69. UAE Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

70. UAE Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

71. South Africa Capsule Endoscopy Market, By Component, 2019-2030 (USD Million) 

72. South Africa Capsule Endoscopy Market, By Disease Type, 2019-2030 (USD Million) 

73. South Africa Capsule Endoscopy Market, By End User, 2019-2030 (USD Million) 

List of Figures 

1. Global Capsule Endoscopy Market Segmentation

2. Capsule Endoscopy Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Capsule Endoscopy Market Attractiveness Analysis by Component

9. Global Capsule Endoscopy Market Attractiveness Analysis by Disease Type

10. Global Capsule Endoscopy Market Attractiveness Analysis by End User

11. Global Capsule Endoscopy Market Attractiveness Analysis by Region

12. Global Capsule Endoscopy Market: Dynamics

13. Global Capsule Endoscopy Market Share by Component (2022 & 2030)

14. Global Capsule Endoscopy Market Share by Disease Type (2022 & 2030)

15. Global Capsule Endoscopy Market Share by End User (2022 & 2030)

16. Global Capsule Endoscopy Market Share by Regions (2022 & 2030)

17. Global Capsule Endoscopy Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the capsule endoscopy market based on below mentioned segments:

Capsule Endoscopy Market by Component:

  • Capsule Endoscope
  • Recorders
  • Workstations

Capsule Endoscopy Market by Disease Type:

  • Obscure GI Tract Bleeding
  • Crohn’s Disease
  • Small Intestine Tumor
  • Others

Capsule Endoscopy Market by End User:

  • Hospitals
  • Ambulatory Surgery Centers
  • Diagnostic Laboratories
  • Specialty Clinics
  • Others

Capsule Endoscopy Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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