Cannabis Extract Market

Cannabis Extract Market Size by Extract Type (Cannabis Isolates, Full Spectrum Extracts), By Product Type (Tinctures, Oil), By Source (Hemp, Marijuana) Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13589
  • Published Date: Jul, 2023
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
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The global cannabis extract market was valued at USD 3.6 billion in 2022 and grew at a CAGR of 20.4% from 2023 to 2032. The market is expected to reach USD 23.1 billion by 2032. The sector is expanding as a result of the rising demand for cannabis extracts, such as oils and tinctures, as well as the regulation of cannabis for the treatment of numerous chronic diseases, including cancer, arthritis, Alzheimer's, and anxiety. Due to a deeper awareness of its many medicinal advantages, the cannabis market is growing.

Market Introduction:

The acceptance of cannabis for medicinal and recreational purposes in many areas of the world has led to tremendous development in the cannabis extract industry in recent years. Cannabis-based compounds and other advantageous substances obtained from the plant's leaves are concentrated in cannabis extracts. There are several more compounds present in cannabis besides CBD and THC, including CBG (cannabigerol), CBN (cannabinol), and CBC (cannabichromene). Extracts that concentrate on these particular cannabinoids are gaining popularity because of their possible health advantages.

Cannabis Extract Market Size

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Recent Development
  • In March 2023: Entourage, a Canadian manufacturer and distributor of renowned cannabis brands and products, is happy to announce the addition of additional goods to its brand portfolio. The Company's Color Cannabis and Saturday Cannabis adult-use products, which are currently offered in Ontario and Alberta and will soon be accessible across the rest of Canada, feature distinctive varietals, large-format flowers, and flavored pre-rolls.
  • In March 2021: The Medicinal Cannabis Agency and the Ministry of Health of New Zealand granted Tilray, Inc. the required permits to introduce Tilray medicinal cannabis products throughout the nation. Tilray, Inc. is a global leader in cannabis research, cultivation, manufacturing, and distribution.

Market Dynamics:

Drivers

The market for cannabis extracts has been significantly influenced by the recent legalization of cannabis for medicinal and/or recreational use in a number of countries. The legalization of cannabis in additional areas creates new markets and business prospects for the extraction and selling of cannabis. The general public's attitude toward and adoption of cannabis have changed as an outcome of greater knowledge of its possible health advantages. Due to ease, accurate dosage, and discretion, consumers are looking for alternate cannabis intake methods like extracts. The market for cannabis extracts is expanding as a result of the growing consumer demand.

Restraints:

Cannabis and its extracts are of rising scientific interest, although compared to other medication substances, there hasn't been much study done on them. Uncertainty among consumers, medical experts, and regulators may result from a lack of thorough clinical research and long-term evidence on the effectiveness, safety, and possible interactions of cannabis extracts. This hinders the capacity to make judgments based on solid facts and may restrict market expansion.

Opportunities:

The market for cannabis extract has possibilities for new product development and product diversification. To address certain customer demands and preferences, businesses might create new formulations, delivery systems, and product lines. To improve product effectiveness and user experiences, this involves generating customized extracts with particular cannabinoid profiles, investigating uncommon terpene combinations, and coming up with cutting-edge extraction methods.

Regional segmentation analysis:

North America led the market in 2022 with the largest market share of 77.3%. Recent data indicates that about 57.3% of American people favor the use of marijuana for ailments like inflammation, discomfort, and cancer treatment. Thus, factors including the legalization of cannabis, growing public acceptability, and more productive use for medicinal purposes are encouraging regional market growth.

North America Region Cannabis Extract Market Share in 2022 - 77.3%

 

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Extract Type Segment Analysis

The full-spectrum segment dominated the global market in 2022 with a market share of 69.6%. Full spectrum extracts are frequently linked to the "entourage effect." According to this theory, combining cannabis compounds, terpenes, and other plant chemicals in their natural proportions may have synergistic effects that increase the extract's medicinal potential. The notion is that these substances complement one another, strengthening each other's advantages and resulting in a more thorough and efficient experience.

Product Type Segment Analysis

The oil segment held a significant market share of 62.6% in 2022. The advantages of cannabis and its derived products are well accepted. For instance, pharmacies themselves teach people about the advantages and disadvantages of marijuana use as well as the human body's normal limitations in Canada. Cancer-related nausea and vomiting are treated using oils made from cannabis.

Source Segment Analysis

The marijuana segment held a significant market share of 82.9% in 2022. The medicinal value of this market is what is responsible for its expansion. The THC chemical in marijuana which makes users feel high is one of more than 100 active components in the plant. In contrast, the CBD-dominant type has little to no THC and has little to no impact on the user's awareness. Marijuana is primarily utilized as a means of relieving pain and is also widely used to treat depression, tension, and anxiety. The use of marijuana for recreational and medical purposes is becoming more widely accepted, which is helping the industry expand. The demand for cannabis products is rising, and this trend is being further fueled by rising R&D spending on cannabis extract.

Some of the Key Market Players:
  • The Cronos Group
  • Maricann Inc
  • Organigram Holdings Inc.
  • The Cronos Group
  • Aphria Inc
  • Tikun Olam
  • CANOPY GROWTH CORPORATION
  • Tilray
  • Aurora Cannabis

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 3.6 Billion
Market size value in 2032 USD 23.1 Billion
CAGR (2023 to 2032) 20.4%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Extract Type, Product Type, Source

Frequesntly Asked Questions

As per The Brainy Insights, the size of the cannabis extract market was valued at USD 3.6 billion in 2022 to USD 23.1 billion by 2032.

The global cannabis extract market is growing at a CAGR of 20.4% during the forecast period 2023-2032.

The North American region emerged as the largest market for the cannabis extract.

Rise in adoption of Cannabis Extract will influence the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Extract Type
          4.3.2. Market Attractiveness Analysis by Product Type
          4.3.3. Market Attractiveness Analysis by Source
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rise in adoption of Cannabis Extract
    5.3. Restraints
          5.3.1. Stringent regulations
    5.4. Opportunities
          5.4.1. Product innovations
    5.5. Challenges
          5.5.1. Lack of reliable data

6. Global Cannabis Extract Market Analysis and Forecast, By Extract Type
    6.1. Segment Overview
    6.2. Cannabis Isolates
    6.3. Full Spectrum Extracts

7. Global Cannabis Extract Market Analysis and Forecast, By Product Type
    7.1. Segment Overview
    7.2. Tinctures
    7.3. Oil

8. Global Cannabis Extract Market Analysis and Forecast, By Source
    8.1. Segment Overview
    8.2. Hemp
    8.3. Marijuana

9. Global Cannabis Extract Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Cannabis Extract Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Cannabis Extract Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. The Cronos Group
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Maricann Inc
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Organigram Holdings Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. The Cronos Group
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Aphria Inc
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Tikun Olam
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. CANOPY GROWTH CORPORATION
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Tilray
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Aurora Cannabis
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
 

List of Table

1. Global Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

2. Global Cannabis Isolates, Cannabis Extract Market, By Region, 2019-2032 (USD Billion) 

3. Global Full Spectrum Extracts, Extract Market, By Region, 2019-2032 (USD Billion) 

4. Global Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

5. Global Tinctures, Cannabis Extract Market, By Region, 2019-2032 (USD Billion) 

6. Global Oil, Cannabis Extract Market, By Region, 2019-2032 (USD Billion) 

7. Global Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

8. Global Hemp, Cannabis Extract Market, By Region, 2019-2032 (USD Billion) 

9. Global Marijuana, Cannabis Extract Market, By Region, 2019-2032 (USD Billion) 

10. Global Cannabis Extract Market, By Region, 2019-2032 (USD Billion) 

11. North America Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

12. North America Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

13. North America Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

14. U.S. Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

15. U.S. Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

16. U.S. Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

17. Canada Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

18. Canada Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

19. Canada Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

20. Mexico Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

21. Mexico Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

22. Mexico Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

23. Europe Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

24. Europe Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

25. Europe Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

26. Germany Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

27. Germany Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

28. Germany Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

29. France Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

30. France Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

31. France Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

32. U.K. Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

33. U.K. Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

34. U.K. Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

35. Italy Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

36. Italy Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

37. Italy Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

38. Spain Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

39. Spain Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

40. Spain Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

41. Asia Pacific Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

42. Asia Pacific Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

43. Asia Pacific Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

44. Japan Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

45. Japan Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

46. Japan Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

47. China Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

48. China Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

49. China Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

50. India Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

51. India Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

52. India Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

53. South America Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

54. South America Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

55. South America Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

56. Brazil Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

57. Brazil Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

58. Brazil Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

59. Middle East and Africa Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

60. Middle East and Africa Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

61. Middle East and Africa Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

62. UAE Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

63. UAE Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

64. UAE Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

65. South Africa Cannabis Extract Market, By Extract Type, 2019-2032 (USD Billion) 

66. South Africa Cannabis Extract Market, By Product Type, 2019-2032 (USD Billion) 

67. South Africa Cannabis Extract Market, By Source, 2019-2032 (USD Billion) 

List of Figures 

1. Global Cannabis Extract Market Segmentation

2. Cannabis Extract Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Cannabis Extract Market Attractiveness Analysis by Extract Type

9. Global Cannabis Extract Market Attractiveness Analysis by Product Type

10. Global Cannabis Extract Market Attractiveness Analysis by Source

11. Global Cannabis Extract Market Attractiveness Analysis by Region

12. Global Cannabis Extract Market: Dynamics

13. Global Cannabis Extract Market Share by Extract Type (2022 & 2032)

14. Global Cannabis Extract Market Share by Product Type (2022 & 2032)

15. Global Cannabis Extract Market Share by Source (2022 & 2032)

16. Global Cannabis Extract Market Share by Regions (2022 & 2032)

17. Global Cannabis Extract Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global cannabis extract market based on below-mentioned segments:

Global Cannabis Extract Market by Extract Type:

  • Cannabis Isolates
  • Full Spectrum Extracts

Global Cannabis Extract Market by Product Type:

  • Tinctures
  • Oil

Global Cannabis Extract Market by Source:

  • Hemp
  • Marijuana

Global Cannabis Extract Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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