Calcium Propionate Market

Global Calcium Propionate Market Size By Form (Dry, Liquid), By Application (Food (Bakery Products, Dairy & Frozen Desserts, Meat, Fish & Seafood Products), Feed), Regions, Global Industry Analysis, By End-user, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12915
  • Published Date: Sep, 2022
  • Pages: 237
  • Category: Food & Beverages
  • Format: PDF
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The global calcium propionate market is expected to reach USD 0.48 Billion by 2030, at a CAGR of 5.1% from 2022  to 2030. The demand for calcium propionate has been increasing owing to the increasing demand for clean-label food products with extended shelf life. Furthermore, the cost-effectiveness of calcium propionate also propels the market's growth.

Market Overview:

Calcium propionate is an organic salt produced by the reaction of calcium hydroxide with propionic acid. This is a compound of the two chemicals, either crystalline or powder. Calcium propionate is soluble in water and has very slight solubility in alcohol. It is mainly used as a food preservative in baked food and bread due to its ability to inhibit the growth of molds and other microorganisms. It has been found that calcium propionate is nontoxic to microorganisms; however, it does not allow them to reproduce and causes human health risks. In recent years, consumers are becoming aware of health's importance, and the rising demand for nutritional food is also increasing rapidly. Consumers these days prefer having natural and organic food over synthetic ones. Calcium propionate is a natural ingredient that is being used rapidly for conserving food and is also considered to be safe to consume. The food industry is regarded as the most technologically advanced industry as it uses advanced technologies such as bacteriophages, MAP, and various preservation techniques to maintain the safety and quality of food. Calcium propionate is widely used as feed for animals. It is also cost-effective compared to other alternatives such as sorbates, sulfites, etc.

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Market Dynamics:

Drivers:
  • Increasing health concerns

The increasing demand for nutritional food and the rising health consciousness among consumers drive the market's growth. The growing preference for natural and fresh food over synthetic ones is expected to eliminate most health concerns, increasing the demand for calcium propionate. Most manufacturers in the food industry use natural calcium propionate to make their food safe to consume, adding impetus to the market's growth.

Restraints:
  • Stringent government regulations

Stringent regulations regarding food safety and the shelf life of food are expected to hamper the market's growth. Food industry manufacturers must check local and regional regulations for allowed applications and dosage levels. The stringent safety and quality food regulations are projected to restrain the global calcium propionate market growth. However, the calcium propionate processing industries are keen on generating the right formulation for presenting the best food products to consumers.

Opportunities:
  • Untapped emerging market

Calcium propionate is increasingly being adopted in the Middle Eastern & Africa due to increasing demand for fresh products and changes in consumer lifestyles. Increasing awareness about calcium propionate and its benefits in the Asia Pacific and North American regions is expected to provide growth opportunities for the market during the forecast period. The emerging developing countries in the region also remain one of the important markets for the manufacturers of calcium propionate because of their regulatory environment and size.

Challenges:
  • Outbreak of Covid-19

The outbreak of the Covid-19 pandemic challenged the market's growth as several manufacturing units of calcium propionate were temporarily closed to stop the spread of the Covid-19 pandemic. The food industry also suffered a setback during the pandemic as there were high risks of getting in contact with the coronavirus. There were also disruptions in the supply chain which affected the market's growth. Strict lockdown and social distancing restrictions were imposed, which further affected the market's growth.

Segmentation Analysis:

The global calcium propionate market has been segmented based on form, application, and region.

  • The form segment is divided into dry and liquid. The dry segment dominated, with a market share of around 66% in 2021. The dry form of calcium propionate has been growing owing to the factors like better dispersion throughout the food matrix and ease of mixing. Furthermore, in the bakery food section, the dry calcium propionate does not affect any leavening action and gives a longer shelf life.
  • The application segment is divided into food (bakery products, dairy & frozen desserts, meat, fish & seafood products) and feed. Over the forecast period, the food segment is expected to grow at the fastest CAGR of 7.2%. The increasing demand for calcium propionate in the production of bread as it is increasing consumption in developing economies propels the market's growth in the segment.
Regional Segmentation Analysis:

The regions analyzed for the calcium propionate market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific emerged as the largest market for the global calcium propionate market, with a 43% market revenue share in 2021.

The Asia Pacific currently dominates the calcium propionate market with a 43% market revenue share in 2021. The market's growth in this region can be attributed to the increasing manufacture of calcium propionate and rapid urbanization. Furthermore, the rise in purchasing power and economic growth adds to the market's growth in the region. Along with this, several manufacturers of calcium propionate are making significant investments in the emerging economies of the Asia Pacific. China and India are expected to provide lucrative growth opportunities during the forecast period.

Asia Pacific region Calcium Propionate Market Share in 2021 - 43%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new Industries, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global calcium propionate market.

List of Key Market Players:

  • Niacet Corporation
  • Kemira
  • Krishna Chemicals
  • Macco Organiques Inc.
  • Perstorp Holding AB
  • AB Mauri
  • A.M Food Chemical Co. Limited
  • Addcon GmbH
  • ABF Ingredients.
  • Fine Organics

Key Target Audience

  • Market Players
  • Investors
  • End-Users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Calcium Propionate Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global calcium propionate market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global calcium propionate market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of calcium propionate based on form, application, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global calcium propionate market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global calcium propionate market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global calcium propionate market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the calcium propionate market was valued at USD 0.31 Billion in 2021 to USD 0.48 Billion by 2030.

The global calcium propionate market is growing at a CAGR of 5.1% during the forecast period 2021-2030.

The increasing health concerns will influence the market's growth.

Stringent government regulations could hamper market growth.

Untapped emerging market will provide huge opportunities to the market.

Key players of the global calcium propionate market are Niacet Corporation, Kemira, Krishna Chemicals, Macco Organiques Inc., Perstorp Holding AB, AB Mauri, A.M Food Chemical Co. Limited, Addcon GmbH, ABF Ingredients, and Fine Organics.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Form
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing health concerns
    5.3. Restraints
          5.3.1. Stringent government regulations
    5.4. Opportunities
          5.4.1. Untapped emerging market
    5.5. Challenges
          5.5.1. Outbreak of Covid-19

6. Global Calcium Propionate Market Analysis and Forecast, By Form
    6.1. Segment Overview
    6.2. Dry
    6.3. Liquid

7. Global Calcium Propionate Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Food
          7.2.1. Bakery Products
          7.2.2. Dairy & Frozen Desserts
          7.2.3. Meat
          7.2.4. Fish & Seafood Products)
    7.3. Feed

8. Global Calcium Propionate Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Calcium Propionate Market-Competitive Landscape
    9.1. Overview
          9.1.1. Market Share of Key Players in the Calcium Propionate Market
          9.1.2. Global Company Market Share
          9.1.3. North America Company Market Share
          9.1.4. Europe Company Market Share
          9.1.5. APAC Company Market Share
    9.2. Competitive Situations and Trends
          9.2.1. Product Launches and Developments
          9.2.2. Partnerships, Collaborations, and Agreements
          9.2.3. Mergers & Acquisitions
          9.2.4. Expansions

10. Company Profiles
    10.1. Niacet Corporation
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Component Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Kemira
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Component Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Krishna Chemicals
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Component Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Macco Organiques Inc.
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Component Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Perstorp Holding AB
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Component Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. AB Mauri
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Component Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. A.M Food Chemical Co. Limited
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Component Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Addcon GmbH
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Component Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. ABF Ingredients.
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Component Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Fine Organics
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

2. Global Dry Calcium Propionate Market, By Region, 2019-2030 (USD Billion) 

3. Global Liquid Calcium Propionate Market, By Region, 2019-2030 (USD Billion)

4. Global Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

5. Global Food Calcium Propionate Market, By Region, 2019-2030 (USD Billion)

6. Global Feed Calcium Propionate Market, By Region, 2019-2030 (USD Billion)

7. Global Calcium Propionate Market, By Region, 2019-2030 (USD Billion)

8. North America Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

9. North America Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

10. U.S. Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

11. U.S. Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

12. Canada Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

13. Canada Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

14. Mexico Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

15. Mexico Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

16. Europe Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

17. Europe Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

18. Germany Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

19. Germany Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

20. France Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

21. France Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

22. U.K. Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

23. U.K. Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

24. Italy Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

25. Italy Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

26. Spain Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

27. Spain Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

28. Asia Pacific Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

29. Asia Pacific Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

30. Japan Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

31. Japan Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

32. China Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

33. China Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

34. India Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

35. India  Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

36. South America Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

37. South America Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

38. Brazil Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

39. Brazil Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

40. The Middle East and Africa Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

41. The Middle East and Africa Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

42. UAE Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

43. UAE Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

44. South Africa Calcium Propionate Market, By Form, 2019-2030 (USD Billion) 

45. South Africa Calcium Propionate Market, By Application, 2019-2030 (USD Billion) 

List of Figures 

1. Global Calcium Propionate Market Segmentation

2. Calcium Propionate Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Calcium Propionate Market Attractiveness Analysis By Form

9. Global Calcium Propionate Market Attractiveness Analysis By Application

10. Global Calcium Propionate Market Attractiveness Analysis By Region

11. Global Calcium Propionate Market: Dynamics

12. Global Calcium Propionate Market Share by Form (2022 & 2030)

13. Global Calcium Propionate Market Share by Application (2022 & 2030)

14. Global Calcium Propionate Market Share by Regions (2022 & 2030)

15. Global Calcium Propionate Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global calcium propionate based on the below-mentioned segments:

Global Calcium Propionate by Form:

  • Dry
  • Liquid

Global Calcium Propionate by Application:

  • Food
    • Bakery Products
    • Dairy & Frozen Desserts
    • Meat
    • Fish & Seafood Products)
  • Feed

Global Calcium Propionate by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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