C-Arms Market

Global C-Arms Market Size By Product Type (Fixed and Mobile), By Application (Orthopedics and Trauma, Oncology, Cardiology, Gastroenterology, Neurology, and Others), By End-User (Hospitals, Clinics, Diagnostic Centers, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12762
  • Published Date: May, 2022
  • Pages: 236
  • Category: Healthcare
  • Format: PDF
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The global c-arms market is expected to reach USD 3142.8 million by 2030, at a CAGR of 5.1% from 2022 to 2030. The c-arms market has been growing owing to the rising demand for minimally invasive surgical procedures to reduce the cut marks on the body. Furthermore, the increasing cases of chronic diseases like cancer, respiratory diseases, diabetes, etc. also add impetus to the growth of the market.

Market Overview:

C-arm is an advanced medical device that is an imaging scanner intensifier with radiographic features. The C-arms have a C-built structure which helps in linking it to the X-ray source and the X-ray sensor. C-arms are also known as an image intensifier, which helps produce high-resolution images in real-time, allowing the doctors or physicians to observe the accurate condition of the organ and bacteria and carry out necessary actions to improve the state of the patient. The C-arms device is made from fluoroscopy technology, which helps create high-resolution images from the X-ray. Most often, c-arms are used in non-invasive surgical precisions when the cut marks on the body are minimal, and the access to the internal organ is limited. The C-arms device can be inserted into the body through the cut to get a clear image of the internal organ near the cut in the body part where the surgery needs to be performed. C-arms are safe to be used but are used only in case of emergencies, surgeries, and orthopedic and cardiac practices. The C-arm devices usually consist of an imaging system, X-ray generator, and a workstation division. The workstation division of the C-arms consists of all the controls of the C-arm, like zoom control, monitors, positioning, and brake.

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Market Dynamics:

Drivers:
  • Increasing demand for minimally invasive surgical procedures

The advent of new technologies and increasing demand for minimally invasive medical procedures like surgery are driving the growth of the C-arms market. Minimally invasive surgeries include minute cuts on the body parts, limiting access to the internal organs. The use of the C-arms device provides real-time images to surgeons and visual guidance while performing surgeries which propels the market's growth.

Restraints:
  • High cost

The high cost of C-Arms instruments due to the advanced features and functionalities present in them restraints the market's growth. The advanced technology used for adding special functionalities and features to the C-Arms is costly which makes the final product costly. Apart from the cost of the equipment, other direct expenses also add to the overall cost of the C-Arms device, which affects the market's growth.

Opportunities:
  • Increasing incidences of chronic diseases

The rising prevalence of chronic diseases such as cancer, diabetes, respiratory ailments, etc. is increasing due to the rise in the geriatric population and changing lifestyles. The increase in chronic disorders requires surgical procedures for treatment. The increasing need for surgical procedures is expected to drive the growth of the C-arms market over the forecast period as most of the surgeries are minimally invasive and require C-Arms to access the internal organs while performing surgeries.

Challenges:
  • Limited ROI

The current situation of the healthcare economic climate is imposing financial restrictions. This forces healthcare administrators to control the purchase of costly medical equipment as they have a minimal return on investment policies. This is expected to threaten the C-arms market's growth during the forecast period.

Segmentation Analysis:

The global C-Arms market has been segmented based on product type, application, end-user, and regions.

  • The product type segment is divided into fixed and mobile. The mobile C-arms segment dominated the market with a market share of around 63.4% in 2021. The mobile C-arms segment is growing owing to the great imaging solutions for multiple applications and great flexibility for easy navigation. Apart from this the mobile C-Arms can be carried easily from one place to another and gives proper access to the internal organs as it provides easy maneuverability.
  • The application type segment comprises orthopedics and trauma, oncology, cardiology, gastroenterology, neurology, and others. Over the forecast period, the orthopedics and trauma segment is expected to grow at the fastest CAGR of 6.6%. An upsurge in orthopedic surgery is expected to drive the market's growth in the segment. Furthermore, C-arms devices improve the precision of orthopedic surgeries, which propels the market's growth.
  • The end-user segment is divided into hospitals, clinics, diagnostic centers, and others. In 2021, the hospitals’ segment dominated the market with a market share of around 35.6% and a market revenue of 715.0 million. Hospitals see a large pool of patients due to improved infrastructure and healthcare facilities which drives the segment's growth.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global C-Arms market with a 40.3% share of the market revenue in 2021.

  • North America region currently dominates the C-Arms market as this region has a well-established healthcare infrastructure and a large target population. Furthermore, there are several research and development activities in the region in the healthcare sector that propels the market's growth during the forecast period. Along with this, the region also has the presence of prominent market players, which adds to the growth of the C-Arms market in the North American region.

North America Region C-Arms Market Share in 2021 - 40.3%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global C-Arms market industry.

  • GE Healthcare
  • Canon Medical System Corporation
  • Ziehm Imaging GmbH
  • Philips N.V.
  • Hologic Corporation
  • Aton GmbH
  • DMS Imaging
  • Eurocolumbus
  • Koninklijke Philips
  • Siemens Healthineers

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global C-Arms Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered the historic years and 2022 to 2030 are the forecast years. The global C-Arms market is based on revenue (USD Million). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global C-Arms market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of C-Arms based on product type, application, end-user, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global C-Arms market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global C-Arms market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influence the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global C-Arms market) are covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the C-Arms market was valued at USD 2008.6 million in 2021 to USD 3142.8 million by 2030.

The global C-Arms market is growing at a CAGR of 5.1% during the forecast period 2022-2030.

The global C-Arms s market has been segmented based on product type, application, end-user, and regions. The mobile segment led the market in 2021. The orthopedics and trauma segment led the market in 2021.

North America emerged as the largest market for C-Arms.

The market's growth will be influenced by the increasing demand for minimally invasive surgical procedures.

High-Cost of the C-Arms devices could hamper the market growth.

Increasing incidences of chronic diseases will provide huge opportunities to the market.

Key players are Canon Medical System Corporation, Ziehm Imaging GmbH, Philips N.V., Hologic Corporation, Aton GmbH, DMS Imaging, Eurocolumbus, Koninklijke Philips, Siemens Healthineers

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Application Type
          4.3.3. Market Attractiveness Analysis By End-User Type
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for minimally invasive surgical procedures
    5.3. Restraints
          5.3.1. High cost
    5.4. Opportunities
          5.4.1. Increased spending on commercial as well as passenger vehicles
    5.5. Challenges
          5.5.1. Increasing incidences of chronic diseases

6. Global C-Arms Market Analysis and Forecast, By Product type
    6.1. Fixed
    6.2. Mobile

7. Global C-Arms Market Analysis and Forecast, By Application type
    7.1. Orthopedics and Trauma
    7.2. Oncology
    7.3. Cardiology
    7.4. Gastroenterology
    7.5. Neurology
    7.6. Others

8. Global C-Arms Market Analysis and Forecast, By End-User
    8.1. Hospitals
    8.2. Clinics
    8.3. Diagnostic Centers
    8.4. Others

9. Global C-Arms Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global C-Arms Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the C-Arms Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. GE Healthcare
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Canon Medical System Corporation
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Ziehm Imaging GmbH
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Philips N.V.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Hologic Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Aton GmbH
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. DMS Imaging
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Eurocolumbus
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Koninklijke Philips
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Siemens Healthineers
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global C-Arms Market, By Product Type, 2019-2030 (USD Million) 

2. Global Fixed C-Arms Market, By Region, 2019-2030 (USD Million) 

3. Global Mobile C-Arms Market, By Region, 2019-2030 (USD Million) 

4. Global C-Arms Market, By Application Type, 2019-2030 (USD Million) 

5. Global Orthopedics and Trauma C-Arms Market, By Region, 2019-2030 (USD Million)

6. Global Oncology C-Arms Market, By Region, 2019-2030 (USD Million)

7. Global Cardiology C-Arms Market, By Region, 2019-2030 (USD Million)

8. Global Gastroenterology C-Arms Market, By Region, 2019-2030 (USD Million)

9. Global Neurology C-Arms Market, By Region, 2019-2030 (USD Million)

10. Global Others C-Arms Market, By Region, 2019-2030 (USD Million)

11. Global C-Arms Market, By End-User, 2019-2030 (USD Million) 

12. Global Hospitals C-Arms Market, By Region, 2019-2030 (USD Million) 

13. Global Clinics C-Arms Market, By Region, 2019-2030 (USD Million) 

14. Global Diagnostic Centers C-Arms Market, By Region, 2019-2030 (USD Million)

15. Global Others C-Arms Market, By Region, 2019-2030 (USD Million)

16. Global C-Arms Market, By Region, 2019-2030 (USD Million)

17. North America C-Arms Market, By Product Type, 2019-2030 (USD Million) 

18. North America C-Arms Market, By Application Type, 2019-2030 (USD Million) 

19. North America C-Arms Market, By End-User, 2019-2030 (USD Million) 

20. U.S. C-Arms Market, By Product Type, 2019-2030 (USD Million) 

21. U.S. C-Arms Market, By Application Type, 2019-2030 (USD Million) 

22. U.S. C-Arms Market, By End-User, 2019-2030 (USD Million) 

23. Canada C-Arms Market, By Product Type, 2019-2030 (USD Million) 

24. Canada C-Arms Market, By Application Type, 2019-2030 (USD Million) 

25. Canada C-Arms Market, By End-User, 2019-2030 (USD Million) 

26. Mexico C-Arms Market, By Product Type, 2019-2030 (USD Million) 

27. Mexico C-Arms Market, By Application Type, 2019-2030 (USD Million) 

28. Mexico C-Arms Market, By End-User, 2019-2030 (USD Million) 

29. Europe C-Arms Market, By Product Type, 2019-2030 (USD Million) 

30. Europe C-Arms Market, By Application Type, 2019-2030 (USD Million) 

31. Europe C-Arms Market, By End-User, 2019-2030 (USD Million) 

32. Germany C-Arms Market, By Product Type, 2019-2030 (USD Million) 

33. Germany C-Arms Market, By Application Type, 2019-2030 (USD Million) 

34. Germany C-Arms Market, By End-User, 2019-2030 (USD Million) 

35. France C-Arms Market, By Product Type, 2019-2030 (USD Million) 

36. France C-Arms Market, By Application Type, 2019-2030 (USD Million) 

37. France C-Arms Market, By End-User, 2019-2030 (USD Million) 

38. U.K. C-Arms Market, By Product Type, 2019-2030 (USD Million) 

39. U.K. C-Arms Market, By Application Type, 2019-2030 (USD Million) 

40. U.K. C-Arms Market, By End-User, 2019-2030 (USD Million) 

41. Italy C-Arms Market, By Product Type, 2019-2030 (USD Million) 

42. Italy C-Arms Market, By Application Type, 2019-2030 (USD Million) 

43. Italy C-Arms Market, By End-User, 2019-2030 (USD Million) 

44. Spain C-Arms Market, By Product Type, 2019-2030 (USD Million) 

45. Spain C-Arms Market, By Application Type, 2019-2030 (USD Million) 

46. Spain C-Arms Market, By End-User, 2019-2030 (USD Million) 

47. Asia Pacific C-Arms Market, By Product Type, 2019-2030 (USD Million) 

48. Asia Pacific C-Arms Market, By Application Type, 2019-2030 (USD Million) 

49. Asia Pacific C-Arms Market, By End-User, 2019-2030 (USD Million) 

50. Japan C-Arms Market, By Product Type, 2019-2030 (USD Million) 

51. Japan C-Arms Market, By Application Type, 2019-2030 (USD Million) 

52. Japan C-Arms Market, By End-User, 2019-2030 (USD Million) 

53. China C-Arms Market, By Product Type, 2019-2030 (USD Million) 

54. China C-Arms Market, By Application Type, 2019-2030 (USD Million) 

55. China C-Arms Market, By End-User, 2019-2030 (USD Million) 

56. India C-Arms Market, By Product Type, 2019-2030 (USD Million) 

57. India C-Arms Market, By Application Type, 2019-2030 (USD Million) 

58. India C-Arms Market, By End-User , 2019-2030 (USD Million) 

59. South America C-Arms Market, By Product Type, 2019-2030 (USD Million) 

60. South America C-Arms Market, By Application Type, 2019-2030 (USD Million) 

61. South America C-Arms Market, By End-User, 2019-2030 (USD Million) 

62. Brazil C-Arms Market, By Product Type, 2019-2030 (USD Million) 

63. Brazil C-Arms Market, By Application Type, 2019-2030 (USD Million) 

64. Brazil C-Arms Market, By End-User, 2019-2030 (USD Million) 

65. Middle East and Africa C-Arms Market, By Product Type, 2019-2030 (USD Million) 

66. Middle East and Africa C-Arms Market, By Application Type, 2019-2030 (USD Million) 

67. Middle East and Africa C-Arms Market, By End-User, 2019-2030 (USD Million) 

68. UAE C-Arms Market, By Product Type, 2019-2030 (USD Million) 

69. UAE C-Arms Market, By Application Type, 2019-2030 (USD Million) 

70. UAE C-Arms Market, By End-User, 2019-2030 (USD Million) 

71. South Africa C-Arms Market, By Product Type, 2019-2030 (USD Million) 

72. South Africa C-Arms Market, By Application Type, 2019-2030 (USD Million) 

73. South Africa C-Arms Market, By End-User, 2019-2030 (USD Million) 

List of Figures 

1. Global C-Arms Market Segmentation

2. C-Arms Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global C-Arms Market Attractiveness Analysis By Product Type 

9. Global C-Arms Market Attractiveness Analysis By Application Type 

10. Global C-Arms Market Attractiveness Analysis By End-User  

11. Global C-Arms Market Attractiveness Analysis By Region

12. Global C-Arms Market: Dynamics

13. Global C-Arms Market Share by Product Type (2022 & 2030)

14. Global C-Arms Market Share by Application Type (2022 & 2030)

15. Global C-Arms Market Share by End-User (2022 & 2030)

16. Global C-Arms Market Share by Regions (2022 & 2030)

17. Global C-Arms Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2022 to 2030. The Brainy Insights has segmented the global C-Arms market based on the below-mentioned segments:

Global C-Arms Market by Product type :

  • Fixed
  • Mobile

Global C-Arms Market by Application type:

  • Orthopedics and Trauma
  • Oncology
  • Cardiology
  • Gastroenterology
  • Neurology
  • Others

Global C-Arms Market by End-User:

  • Hospitals
  • Clinics
  • Diagnostic Centers
  • Others

Global C-Arms Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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