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The baby diapers market size was valued at USD 64.6 billion in 2021 and is expected to grow at a CAGR of 4.7% from 2022 to 2030. The increasing demand for high-quality products for babies including diapers is driving the market growth. Increasing awareness among millennial parents about the benefits offered by diapers made from organic and natural ingredients is expected to propel the demand for biodegradable diapers.
The increasing spending capacity of consumers is a major factor triggering the market growth. An increasing number of working mothers, primarily in the economies such as Asia Pacific, South America, and the Middle East have increased the overall income of the family, which has led to increased spending capacity for their own needs or their child’s requirement. Moreover, according to various surveys, working mothers spend a large part of their income on baby products. Thus, the growing participation of women in the workforce is driving market growth.
The shifting consumer behaviors in countries like China, India, Brazil, and the Philippines are likely to increase the purchase of high-quality baby products including diapers. Rapid industrialization and urbanization, have resulted in changing lifestyles and increased expenditure on personal care consumer goods. As a result, the baby diapers market is expected to witness strong growth over the forecast period
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The outbreak of covid-19 impacted the supply of baby diapers. Most parents stocked these products during the outbreak owing to fear of non-availability and uncertainty about the virus. This resulted in a shortage of baby diapers, especially in the US and European countries. Moreover, lockdown restrictions hampered the supply of raw materials and also resulted in a shortage of labor, which has increased the price of diapers. Companies like Kimberly-Clark increased the price of its products like Huggies diapers and Scott toilet paper. Proctor & Gamble also increased the price of products in the category including baby care and feminine.
Disposable diapers held the largest market share in 2021, accounting for more than 50%. The demand for disposable diapers is high among working parents as these diapers need not be washed, thus saving a lot of time and effort for busy working parents. Moreover, a wide range of product availability is also propelling market growth. Some of the popular brands of disposable diapers include Pampers, Andy Pandy, and Huggies.
Biodegradable diapers are anticipated to witness the highest CAGR during the forecast period. Disposable diapers end ups in the land population, which is encouraging parents to shift towards biodegradable diapers. According to the World Bank, waste generated by disposable diapers is one of the biggest problems faced by several countries such as the US, Indonesia, and others.
Biodegradable diapers are made from natural ingredients such as bamboo and are free of chemicals such as chlorine, alcohol, lotions, fragrances, PVC, TBT, and phthalates. Biodegradability is usually mentioned on the product and ranges from 70% to 90%. Some of the popular brands offering these products include Earth+ Eden, HONEST, DYPER, Bambo Nature, and Eco Boom.
Based on age, infant diapers led the market in 2021 accounting for a share of more than 40% of the global revenue. Infant or newborn requires diaper change more frequently as compared to other age groups as newborn babies empty their bladder multiple times a day. Furthermore, parents also quickly change the diapers of their babies to avoid any rashes and skin infections as they have more delicate skin.
Diapers made for toddlers is expected to grow at the highest CAGR during the forecast period owing to the increasing need for diaper from this age group. Most parents purchase diaper pants for a toddler as they start rolling and wriggling at this age. Diaper pants allow them to stay active and help in potty training. Pampers, Huggies, Mama Bear, and Honest are some of the popular diaper brands preferred by customers.
Based on the style, pants diapers are anticipated to witness the fastest CAGR during the forecast period from 2022-2030. Pant-styled diapers are more suitable for toddlers and children as they are active during this stage. With these, there is no risk of the pants coming off during playtime. A wide range of product availability in this category is also expected to propel the market growth. For sentence, pant-styled diapers include swim pants, potty training pants, and pull-on pants for every day.
The increasing number of product launches is boding well for the segment growth. For instance, in October 2021, Dabur launched Baby Super Pants in India through the e-commerce website Flipkart. These diaper pants are made with an absorbing technology that has a 50% more absorption rate compared to other diapers in the Indian market. The product is available in 3 sizes – small with 42 pants, medium, and large with 32 pants each.
The supermarkets & hypermarkets accounted for a share of more than 25% of the global revenue. Most manufacturers distribute their baby products through supermarkets & hypermarkets such as Walmart, Tesco, Carrefour, and Target owing to their larger customer base and wide distribution network across countries. Customers can easily compare a wide of products at these stores, which is driving the purchase through these channels. Moreover, the increasing number of retail stores in developing nations is further expected to boost product demand.
The online distribution channel is anticipated to register the fastest growth during the forecast period owing to shifting shopping behavior among consumers. Post-pandemic, many customers across the world have shifted towards online shopping platforms for the purchase of products including baby diapers. The expansion of the D2C channel for baby care products is likely to propel the demand through this channel. For instance, Hello Bello and Healthybaby offer through the D2C channel in North America. Similarly, an Indian D2C brand for baby care products Super Bottoms offers reusable cloth diapers in vivid colors. The startup raised funding of USD 3 million for business expansion. Such instances are likely to bode well for market growth.
North America accounted for a share of more than 25% in 2021. The high purchasing power and availability of a wide range of products owing to the presence of key players in the regions is the major factor driving the market. Consumers in this region are looking for products with a claim such as natural, biodegradable, chemical-free, and others owing to the growing concern for the delicate skin of their babies as well rising concern for the environment.
According to the National Diaper Bank 1 in 3 moms in America struggle to afford diapers for their babies. On average disposable diapers cost USD 70-80 per month for a baby. For poor families, it accounts for 14% of their income. Thus, the End Diaper Need Act of 2021 was introduced in the US. Under this program, USD 200 million will be provided each fiscal year from 2022-2025 to fund the expansion and scaling of diapers to address the needs of low-income families in America.
Asia Pacific is anticipated to register the fastest growth during the forecast period with a CAGR of 5.2% from 2022 to 2030 owing to expansion and product launches in this region. The gradual economic upliftment and the improvement in the standards of living are driving the sale of baby diapers in this region. Furthermore, a growing number of consumers are spending on baby care products owing to increased awareness among millennial parents. Further, shifting consumer preference from cloth-based diapers to biodegradable diapers is also expected to propel market growth.
The baby diapers market is a mature market with the presence of well-established companies such as Johnson & Johnson Services, Inc., KWCC, Unicharm Corporation, and Procter & Gamble. However, small-and-medium-size companies are also entering this highly competitive market with innovative products. For instance, Kudos, an Indian startup offer cotton-based eco-friendly diapers.
Segments Covered in the Report
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Product
4.3.2. Market Attractiveness Analysis by Age Group
4.3.3. Market Attractiveness Analysis by Style
4.3.4. Market Attractiveness Analysis by Distribution Channel
4.3.5. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Increasing number of working mothers
5.2.2. Rising disposable income
5.3. Restraints
5.3.1. Environmental issues related to the disposing of Diapers
5.4. Opportunities
5.4.1. Demand of diapers made with natural and chemical-free materials
6. Global Baby Diapers Market Analysis and Forecast, By Product
6.1. Segment Overview
6.2. Cloth Diapers
6.3. Disposable Diapers
6.4. Biodegradable Diapers
7. Global Baby Diapers Market Analysis and Forecast, By Age Group
7.1. Segment Overview
7.2. Infants (upto 12 months)
7.3. Toddler (12- 36 month)
7.4. Children above 3 years
8. Global Baby Diapers Market Analysis and Forecast, By Style
8.1. Segment Overview
8.2. Pant
8.3. Tape
9. Global Baby Diapers Market Analysis and Forecast, By Distribution Channel
9.1. Segment Overview
9.2. Supermarkets & Hypermarkets
9.3. Pharmacy & Drugstores
9.4. Online
9.5. Others
10. Global Baby Diapers Market Analysis and Forecast, By Regional Analysis
10.1. Segment Overview
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. U.K.
10.3.4. Italy
10.3.5. Spain
10.4. Asia-Pacific
10.4.1. Japan
10.4.2. China
10.4.3. India
10.5. South America
10.5.1. Brazil
10.6. Middle East and Africa
10.6.1. UAE
10.6.2. South Africa
11. Global Baby Diapers Market-Competitive Landscape
11.1. Overview
11.2. Market Share of Key Players in the Baby Diapers Market
11.2.1. Global Company Market Share
11.2.2. North America Company Market Share
11.2.3. Europe Company Market Share
11.2.4. APAC Company Market Share
11.3. Competitive Situations and Trends
11.3.1. Product Launches and Developments
11.3.2. Partnerships, Collaborations, and Agreements
11.3.3. Mergers & Acquisitions
11.3.4. Expansions
12. Company Profiles
12.1. KCWW
12.1.1. Business Overview
12.1.2. Company Snapshot
12.1.3. Company Market Share Analysis
12.1.4. Company Product Portfolio
12.1.5. Recent Developments
12.1.6. SWOT Analysis
12.2. Procter & Gamble
12.2.1. Business Overview
12.2.2. Company Snapshot
12.2.3. Company Market Share Analysis
12.2.4. Company Product Portfolio
12.2.5. Recent Developments
12.2.6. SWOT Analysis
12.3. Johnson & Johnson Services, Inc.
12.3.1. Business Overview
12.3.2. Company Snapshot
12.3.3. Company Market Share Analysis
12.3.4. Company Product Portfolio
12.3.5. Recent Developments
12.3.6. SWOT Analysis
12.4. Unicharm Corporation
12.4.1. Business Overview
12.4.2. Company Snapshot
12.4.3. Company Market Share Analysis
12.4.4. Company Product Portfolio
12.4.5. Recent Developments
12.4.6. SWOT Analysis
12.5. Kao Corporation
12.5.1. Business Overview
12.5.2. Company Snapshot
12.5.3. Company Market Share Analysis
12.5.4. Company Product Portfolio
12.5.5. Recent Developments
12.5.6. SWOT Analysis
12.6. The Honest Company, Inc.
12.6.1. Business Overview
12.6.2. Company Snapshot
12.6.3. Company Market Share Analysis
12.6.4. Company Product Portfolio
12.6.5. Recent Developments
12.6.6. SWOT Analysis
12.7. Essity Aktiebolag
12.7.1. Business Overview
12.7.2. Company Snapshot
12.7.3. Company Market Share Analysis
12.7.4. Company Product Portfolio
12.7.5. Recent Developments
12.7.6. SWOT Analysis
12.8. Nobel Hygiene
12.8.1. Business Overview
12.8.2. Company Snapshot
12.8.3. Company Market Share Analysis
12.8.4. Company Product Portfolio
12.8.5. Recent Developments
12.8.6. SWOT Analysis
12.9. Fine Solutions
12.9.1. Business Overview
12.9.2. Company Snapshot
12.9.3. Company Market Share Analysis
12.9.4. Company Product Portfolio
12.9.5. Recent Developments
12.9.6. SWOT Analysis
12.10. HAYAT
12.10.1. Business Overview
12.10.2. Company Snapshot
12.10.3. Company Market Share Analysis
12.10.4. Company Product Portfolio
12.10.5. Recent Developments
12.10.6. SWOT Analysis
12.11. Domtar Corporation
12.11.1. Business Overview
12.11.2. Company Snapshot
12.11.3. Company Market Share Analysis
12.11.4. Company Product Portfolio
12.11.5. Recent Developments
12.11.6. SWOT Analysis
12.12. Bambi
12.12.1. Business Overview
12.12.2. Company Snapshot
12.12.3. Company Market Share Analysis
12.12.4. Company Product Portfolio
12.12.5. Recent Developments
12.12.6. SWOT Analysis
12.13. Hengan International Group Company Ltd.
12.13.1. Business Overview
12.13.2. Company Snapshot
12.13.3. Company Market Share Analysis
12.13.4. Company Product Portfolio
12.13.5. Recent Developments
12.13.6. SWOT Analysis
List of Table
1. Global Baby Diapers Market, By Product, 2019-2030 (USD Billion)
2. Global Cloth Diapers Baby Diapers Market, By Region, 2019-2030 (USD Billion)
3. Global Disposable Diapers Baby Diapers Market, By Region, 2019-2030 (USD Billion)
4. Global Biodegradable Diapers Baby Diapers Market, By Region, 2019-2030 (USD Billion)
5. Global Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
6. Global Infants (upto 12 months) Baby Diapers Market, By Region, 2019-2030 (USD Billion)
7. Global Toddler (12- 36 month) Baby Diapers Market, By Region, 2019-2030 (USD Billion)
8. Global Children above 3 years Baby Diapers Market, By Region, 2019-2030 (USD Billion)
9. Global Baby Diapers Market, By Style, 2019-2030 (USD Billion)
10. Global Pant Baby Diapers Market, By Region, 2019-2030 (USD Billion)
11. Global Tape Baby Diapers Market, By Region, 2019-2030 (USD Billion)
12. Global Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
13. Global Supermarkets & Hypermarkets Baby Diapers Market, By Region, 2019-2030 (USD Billion)
14. Global Pharmacy & Drugstores Baby Diapers Market, By Region, 2019-2030 (USD Billion)
15. Global Online Baby Diapers Market, By Region, 2019-2030 (USD Billion)
16. Global Others Baby Diapers Market, By Region, 2019-2030 (USD Billion)
17. Global Baby Diapers Market, By Region, 2019-2030 (USD Billion)
18. North America Baby Diapers Market, By Product, 2019-2030 (USD Billion)
19. North America Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
20. North America Baby Diapers Market, By Style, 2019-2030 (USD Billion)
21. North America Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
22. U.S. Baby Diapers Market, By Product, 2019-2030 (USD Billion)
23. U.S. Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
24. U.S. Baby Diapers Market, By Style, 2019-2030 (USD Billion)
25. U.S. Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
26. Canada Baby Diapers Market, By Product, 2019-2030 (USD Billion)
27. Canada Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
28. Canada Baby Diapers Market, By Style, 2019-2030 (USD Billion)
29. Canada Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
30. Mexico Baby Diapers Market, By Product, 2019-2030 (USD Billion)
31. Mexico Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
32. Mexico Baby Diapers Market, By Style, 2019-2030 (USD Billion)
33. Mexico Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
34. Europe Baby Diapers Market, By Product, 2019-2030 (USD Billion)
35. Europe Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
36. Europe Baby Diapers Market, By Style, 2019-2030 (USD Billion)
37. Europe Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
38. Germany Baby Diapers Market, By Product, 2019-2030 (USD Billion)
39. Germany Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
40. Germany Baby Diapers Market, By Style, 2019-2030 (USD Billion)
41. Germany Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
42. France Baby Diapers Market, By Product, 2019-2030 (USD Billion)
43. France Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
44. France Baby Diapers Market, By Style, 2019-2030 (USD Billion)
45. France Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
46. U.K. Baby Diapers Market, By Product, 2019-2030 (USD Billion)
47. U.K. Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
48. U.K. Baby Diapers Market, By Style, 2019-2030 (USD Billion)
49. U.K. Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
50. Italy Baby Diapers Market, By Product, 2019-2030 (USD Billion)
51. Italy Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
52. Italy Baby Diapers Market, By Style, 2019-2030 (USD Billion)
53. Italy Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
54. Spain Baby Diapers Market, By Product, 2019-2030 (USD Billion)
55. Spain Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
56. Spain Baby Diapers Market, By Style, 2019-2030 (USD Billion)
57. Spain Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
58. Asia Pacific Baby Diapers Market, By Product, 2019-2030 (USD Billion)
59. Asia Pacific Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
60. Asia Pacific Baby Diapers Market, By Style, 2019-2030 (USD Billion)
61. Asia Pacific Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
62. Japan Baby Diapers Market, By Product, 2019-2030 (USD Billion)
63. Japan Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
64. Japan Baby Diapers Market, By Style, 2019-2030 (USD Billion)
65. Japan Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
66. China Baby Diapers Market, By Product, 2019-2030 (USD Billion)
67. China Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
68. China Baby Diapers Market, By Style, 2019-2030 (USD Billion)
69. China Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
70. India Baby Diapers Market, By Product, 2019-2030 (USD Billion)
71. India Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
72. India Baby Diapers Market, By Style, 2019-2030 (USD Billion)
73. India Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
74. South America Baby Diapers Market, By Product, 2019-2030 (USD Billion)
75. South America Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
76. South America Baby Diapers Market, By Style, 2019-2030 (USD Billion)
77. South America Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
78. Brazil Baby Diapers Market, By Product, 2019-2030 (USD Billion)
79. Brazil Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
80. Brazil Baby Diapers Market, By Style, 2019-2030 (USD Billion)
81. Brazil Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
82. Middle East and Africa Baby Diapers Market, By Product, 2019-2030 (USD Billion)
83. Middle East and Africa Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
84. Middle East and Africa Baby Diapers Market, By Style, 2019-2030 (USD Billion)
85. Middle East and Africa Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
86. UAE Baby Diapers Market, By Product, 2019-2030 (USD Billion)
87. UAE Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
88. UAE Baby Diapers Market, By Style, 2019-2030 (USD Billion)
89. UAE Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
90. South Africa Baby Diapers Market, By Product, 2019-2030 (USD Billion)
91. South Africa Baby Diapers Market, By Age Group, 2019-2030 (USD Billion)
92. South Africa Baby Diapers Market, By Style, 2019-2030 (USD Billion)
93. South Africa Baby Diapers Market, By Distribution Channel, 2019-2030 (USD Billion)
List of Figures
1. Global Baby Diapers Market Segmentation
2. Baby Diapers Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Baby Diapers Market Attractiveness Analysis by Product
9. Global Baby Diapers Market Attractiveness Analysis by Age Group
10. Global Baby Diapers Market Attractiveness Analysis by Style
11. Global Baby Diapers Market Attractiveness Analysis by Distribution Channel
12. Global Baby Diapers Market Attractiveness Analysis by Region
13. Global Baby Diapers Market: Dynamics
14. Global Baby Diapers Market Share by Product (2022 & 2030)
15. Global Baby Diapers Market Share by Age Group (2022 & 2030)
16. Global Baby Diapers Market Share by Style (2022 & 2030)
17. Global Baby Diapers Market Share by Distribution Channel (2022 & 2030)
18. Global Baby Diapers Market Share by Regions (2022 & 2030)
19. Global Baby Diapers Market Share by Company (2021)
Segments Covered in the Report
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