Baby Cradle Market

Baby Cradle Market Size by Product Type (Portable, Rocking, Standard, Multifunctional, Bassinet, Hammock Cradle, Convertible, and Others), Material (Plastic, Wood, Metal, and Others), Distribution Channel (Offline, and Online), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13140
  • Published Date: Dec, 2022
  • Pages: 237
  • Category: Consumer Goods
  • Format: PDF
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The global baby cradle market was valued at USD 2013.2 million in 2022 and growing at a CAGR of 4.60% from 2022 to 2030. The market is expected to reach USD 2884.9 million by 2030. The increasing popularity and use of baby care products, like cradles, and strollers, are expected to boost the market's growth owing to the rising demand for advanced baby safety products. Furthermore, growing nuclear families, especially in growing countries, will influence market growth. Strict safety standards included by the United States Consumer Product Safety Commission (CPSC) have urged manufacturers to design products with advanced security features which are also expected to push the need for baby cradles, thereby increasing the market growth.

Market Introduction:

A cradle is like a basket bed corresponding to a crib but is much smaller. It has a manual side-to-side gliding or rocking mechanism. A cradle is usually made of wood for extra protection and strength. Regardless, nowadays, people can find some cradles made up of heavy and breathable polyester mesh that hangs from a heavy metallic structure to rock back and forth. Cradle is a product used to carry a baby and swing back and forth automatically with a specific speed to comfort a baby's sleep. Babies sleep soundly in cradles or mosses baskets as they afford a limited sleeping environment which helps them feel safe. The baby cradle comes with the following features such as increasing the cradle speed, moving the machine from one place to another, automatic movement etc. Some of the advance baby cradles include a DC motor, a link, and an oscillating bed and sensors. The electric-powered motor will activate the links by the shaft. Links activates the rod attached to the bed at a constant speed. The cradle frame is joined to the metal rod through springs, providing a vibratory motion. It will also ensure the cradle motion even when the baby cries or moves with the help of sensors. The motor, link and sensors are connected to the side of the cradle frame. High-strength, lightweight material is used for the manufacturing of baby care products. Similarly, nowadays, even mothers are working, and there is a need for solitary cradles. The latest electric cradle is a new solution to this problem. In the proposed design, a circuit will be set along the cradle, which will feel the sound intensity of the child's cry and take necessary actions based on the suitable power of the child's cry.

Baby Cradle Market Size

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Recent Development

In November 2021: CYBEX declared the launch of the Anoris T i-Size. With its inbuilt airbag system, the forward-facing seat provides roughly 50% more protection than ordinary forward-facing seats.

In March 2022: Evenflo, a factory and supplier of newborn and children’s products, founded All4One DLX, a 4-in-1 baby car seat. The seat is incorporated with SensorSafe technology, which sends real-time updates.

In November 2021: Cradlewise, a leading Silicon Valley-based technology raised funding of USD 7 Mn to help parents with new innovative baby cribs. A step of such initiatives will create cumulative growth prospects for the market.

Market Dynamics:

Drivers

Gives Comfortable and Sound Sleep- Babies have a sleep cycle of approximately 16 hours, encouraging healthy growth. Cradles are the best choice to give them a soothing sleep by keeping them in a peaceful location. It provides a comfortable experience for the infant; it also required to check the mattresses and their fabric carefully.

Provides Personal Time- Using a baby cradle creates less disturbance for both parents and the child. As the baby is familiar with the place and knows how long they have to spend in their cradle, they don’t bother their parents much unless they are in trouble, which helps parents to take out some personal time for themselves or to relax during that time.

Restraints:

Avoid Cradles with Sleep Positioners- Some cradles come with sleep positioners intended to keep the baby sleeping on their back through the night. Sleeping on the back is recommended to reduce the risk of SIDS (sudden infant death syndrome). However, sleep positioners can become suffocation risks. It is best to avoid them and instead occasionally check on the baby to confirm they are sleeping in the correct position.

Opportunities:

Technological Advancements- The market has undergone several technological improvements in current years. For example, an electronic machine was designed to give an automatic swinging system to a standard cradle. There is a sensitivity sensor for activating the cradles swinging based on the baby's scream sound level. The timer allows it to swing up to a precise time. Similarly, there was an innovation for a baby screaming analyzer in which sound is intensified with an amplifier circuit and a baby scream or cry is detected by a signal recognition circuit. Furthermore, the automatic baby rocker consists of a noise sensor for infant cry detection, which helps the cradle to swing automatically if the newborn cry sound is noticed. Multiple innovations in the baby cradle market help deliver comfort to customers, allowing market development for the projection duration.

Segmentation Analysis:

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global baby cradle market, with a 34.17% share of the market revenue in 2022.

The United States holds the most significant market share in the North American region. North America mostly dominates the baby cradle market. The increasing number of single parents in the region additionally pushes product demand. As per the United States Census Bureau, in 2015, there were about 13.8 million single parents in the U.S. region. Similarly, the Asia Pacific market, followed by South Asia expected to increase professional baby care centres in growing countries, therefore showing the increasing need for baby cradles for their ease, safety, and sound sleep. Furthermore, the region is expected to undergo a significant CAGR during the projection due to the growing trend of nuclear families, the birth rate, and the increasing need for advanced baby safety products.

North America Region Baby Cradle Market Share in 2022 - 34.17%

 

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Product Type Segment Analysis

The product type segment is divided into portable, rocking, standard, multifunctional, bassinet, hammock cradle, convertible and others. The convertible segment dominated the market, with a market share of around 17.5% in 2022. Convertible baby cradles are affordable and offer high utility. It can also be transformed into numerous furniture parts like a table, sofa, and chair. The convertible segment is anticipated to hold the most significant market share as it is designed mainly of solid wood and can be converted into a baby's bed.

Material Segment Analysis

The material segment is divided into plastic, wood, metal, and others. The metal segment dominated the market, with a market share of around 27% in 2022. Metal baby cradles are suitable and comparatively more affordable than wooden ones.

Distribution Channel Segment Analysis

The distribution channel segment is divided into offline, and online. The offline segment dominated the market, with a market share of around 55.4% in 2022. For purchasing the baby cradle, the specialty stores led the offline distribution channel segment. These stores have cutting-edge baby safety products like prams, strollers, cribs, and cradles. The rising number of supermarkets and hypermarkets worldwide will also push the development of the offline distribution channel segment.

Some of the Key Market Players:

  • Storkcraft,
  • Sorelle Furniture
  • Stokke AS,
  • Silver Cross
  • Million Dollar Baby Co.
  • Me n Moms
  • Mamas & Papas
  • Kolcraft Enterprises Inc.
  • Graco, Inc.
  • Goodbaby International Holdings Ltd.
  • Fisher-Price Inc.
  • East Coast Nursery Ltd.
  • Dream On Me, Inc.
  • Delta Enterprise Corp.
  • DaVinci Baby
  • Chicco,
  • Natart Juvenile, Inc.
  • Baby's Dream Furniture Inc.
  • BabyBjorn
  • Bababou
  • Artsana S.p.A.
  • Arm’s Reach Concepts, Inc.

Report Description: 

Attribute Description
Market Size Revenue (USD Million), Volume (Units)
Market size value in 2022 USD 2013.2 Million
Market size value in 2030 USD 2884.9 Million
CAGR (2022 to 2030) 4.60%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments Product Type, Material, Distribution Channel
Regional Segments The regions analyzed for the market are North America, Asia Pacific, Europe, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the baby cradle market was valued at USD 2013.2 million in 2022 to USD 2884.9 billion by 2030.

Global baby cradle market is growing at a CAGR of 4.60% during the forecast period 2022-2030.

North America region emerged as the largest market for the baby cradle market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Material
          4.3.3. Market Attractiveness Analysis by Distribution Channel
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Gives comfortable and sound sleep
          5.2.2. Provides personal time
    5.3. Restraints
          5.3.1. The sleep positioners cradles can restrict the market
    5.4. opportunities
          5.4.1. Technological advancements to promote the market growth

6. Global Baby Cradle Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Portable
    6.3. Rocking
    6.4. Standard
    6.5. Multifunctional
    6.6. Bassinet
    6.7. Hammock Cradle
    6.8. Convertible
    6.9. Others

7. Global Baby Cradle Market Analysis and Forecast, By Material
    7.1. Segment Overview
    7.2. Plastic
    7.3. Wood
    7.4. Metal
    7.5. Others

8. Global Baby Cradle Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Offline
    8.3. Online

9. Global Baby Cradle Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Baby Cradle Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Baby Cradle Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Storkcraft
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Sorelle Furniturex.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Stokke AS
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Silver Cross
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Million Dollar Baby Co
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Me n Moms
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Mamas & Papas
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Kolcraft Enterprises Inc.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Graco, Inc.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Goodbaby International Holdings Ltd.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Fisher-Price Inc.
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. East Coast Nursery Ltd.
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Dream On Me, Inc.
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Delta Enterprise Corp.
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. DaVinci Baby.
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. Chicco.
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. Natart Juvenile, Inc.
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. Baby's Dream Furniture Inc.
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis
    11.19. BabyBjorn.
          11.19.1. Business Overview
          11.19.2. Company Snapshot
          11.19.3. Company Market Share Analysis
          11.19.4. Company Product Portfolio
          11.19.5. Recent Developments
          11.19.6. SWOT Analysis
    11.20. Bababou.
          11.20.1. Business Overview
          11.20.2. Company Snapshot
          11.20.3. Company Market Share Analysis
          11.20.4. Company Product Portfolio
          11.20.5. Recent Developments
          11.20.6. SWOT Analysis
    11.21. Artsana S.p.A.
          11.21.1. Business Overview
          11.21.2. Company Snapshot
          11.21.3. Company Market Share Analysis
          11.21.4. Company Product Portfolio
          11.21.5. Recent Developments
          11.21.6. SWOT Analysis
    11.22. Arm’s Reach Concepts, Inc.
          11.22.1. Business Overview
          11.22.2. Company Snapshot
          11.22.3. Company Market Share Analysis
          11.22.4. Company Product Portfolio
          11.22.5. Recent Developments
          11.22.6. SWOT Analysis
 

List of Table

1. Global Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

2. Global Portable Baby Cradle Market, By Region, 2019-2030 (USD Million) 

3. Global Rocking Baby Cradle Market, By Region, 2019-2030 (USD Million) 

4. Global Standard Baby Cradle Market, By Region, 2019-2030 (USD Million) 

5. Global Multifunctional Market, By Region, 2019-2030 (USD Million) 

6. Global Bassinet Market, By Region, 2019-2030 (USD Million) 

7. Global Hammock Cradle Market, By Region, 2019-2030 (USD Million) 

8. Global Convertible Market, By Region, 2019-2030 (USD Million) 

9. Global Others Market, By Region, 2019-2030 (USD Million) 

10. Global Baby Cradle Market, By Material, 2019-2030 (USD Million) 

11. Global Plastic Baby Cradle Market, By Region, 2019-2030 (USD Million) 

12. Global Wood Baby Cradle Market, By Region, 2019-2030 (USD Million)

13. Global Metal Baby Cradle Market, By Region, 2019-2030 (USD Million)

14. Global Others Baby Cradle Market, By Region, 2019-2030 (USD Million)

15. Global Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

16. Global Offline Baby Cradle Market, By Region, 2019-2030 (USD Million) 

17. Global Online Baby Cradle Market, By Region, 2019-2030 (USD Million) 

18. North America Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

19. North America Baby Cradle Market, By Material, 2019-2030 (USD Million) 

20. North America Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

21. U.S. Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

22. U.S. Baby Cradle Market, By Material, 2019-2030 (USD Million) 

23. U.S. Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

24. Canada Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

25. Canada Baby Cradle Market, By Material, 2019-2030 (USD Million) 

26. Canada Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

27. Mexico Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

28. Mexico Baby Cradle Market, By Material, 2019-2030 (USD Million) 

29. Mexico Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

30. Europe Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

31. Europe Baby Cradle Market, By Material, 2019-2030 (USD Million) 

32. Europe Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

33. Germany Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

34. Germany Baby Cradle Market, By Material, 2019-2030 (USD Million) 

35. Germany Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

36. France Baby Cradle Market, By Product Type 2019-2030 (USD Million) 

37. France Baby Cradle Market, By Material, 2019-2030 (USD Million) 

38. France Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

39. U.K. Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

40. U.K. Baby Cradle Market, By Material, 2019-2030 (USD Million) 

41. U.K. Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

42. Italy Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

43. Italy Baby Cradle Market, By Material, 2019-2030 (USD Million) 

44. Italy Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

45. Spain Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

46. Spain Baby Cradle Market, By Material, 2019-2030 (USD Million) 

47. Spain Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

48. Asia Pacific Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

49. Asia Pacific Baby Cradle Market, By Material, 2019-2030 (USD Million) 

50. Asia Pacific Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

51. Japan Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

52. Japan Baby Cradle Market, By Material, 2019-2030 (USD Million) 

53. Japan Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

54. China Baby Cradle Market, By Product Type 2019-2030 (USD Million) 

55. China Baby Cradle Market, By Material, 2019-2030 (USD Million) 

56. China Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

57. India Baby Cradle Market, By Product Type 2019-2030 (USD Million) 

58. India Baby Cradle Market, By Material, 2019-2030 (USD Million) 

59. India Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

60. South America Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

61. South America Baby Cradle Market, By Material, 2019-2030 (USD Million) 

62. South America Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million)

63. Brazil Baby Cradle Market, By Product Type 2019-2030 (USD Million) 

64. Brazil Baby Cradle Market, By Material, 2019-2030 (USD Million) 

65. Brazil Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

66. Middle East and Africa Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

67. Middle East and Africa Baby Cradle Market, By Material, 2019-2030 (USD Million) 

68. Middle East and Africa Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

69. UAE Baby Cradle Market, By Product Type, 2019-2030 (USD Million) 

70. UAE Baby Cradle Market, By Material, 2019-2030 (USD Million) 

71. UAE Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million) 

72. South Africa Baby Cradle Market, By Product Type 2019-2030 (USD Million) 

73. South Africa Baby Cradle Market, By Material, 2019-2030 (USD Million) 

74. South Africa Baby Cradle Market, By Distribution Channel, 2019-2030 (USD Million)  

List of Figures 

1. Global Baby Cradle Market Segmentation

2. Baby Cradle Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Baby Cradle Market Attractiveness Analysis by Product Type 

9. Global Baby Cradle Market Attractiveness Analysis by Material

10. Global Baby Cradle Market Attractiveness Analysis by Distribution Channel 

11. Global Baby Cradle Market Attractiveness Analysis by Region

12. Global Baby Cradle Market: Dynamics

13. Global Baby Cradle Market Share by Product Type (2022 & 2030)

14. Global Baby Cradle Market Share by Material (2022 & 2030)

15. Global Baby Cradle Market Share by Distribution Channel (2022 & 2030)

16. Global Baby Cradle Market Share by Regions (2022 & 2030)

17. Global Baby Cradle Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global baby cradle market based on below mentioned segments:

Global Baby Cradle Market Product Type:

  • Portable
  • Rocking
  • Standard
  • Multifunctional
  • Bassinet
  • Hammock Cradle
  • Convertible
  • Others

Global Baby Cradle Market Application:

  • Plastic
  • Wood
  • Metal
  • Others

Global Baby Cradle Market End-Use

  • Offline
  • Online

Global Baby Cradle Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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