Automotive HUD Market

Automotive HUD Market Size by Technology (AR-HUD, Conventional HUD), HUD Type (Combiner, Windshield), PC Class (Luxury, Economy, Mid-Segment), Sales Channel, Dimension, Level of Autonomy, EV Type, Vehicle Type, Region, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12708
  • Published Date: Apr, 2022
  • Pages: 237
  • Category: Automotive & Transportation
  • Format: PDF
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The global automotive HUD market is expected to reach USD 18.17 billion by 2030, at a CAGR of 31% from 2022 to 2030. Automotive HUD market growth would be driven by rising demand for HUDs to avoid road accidents and ensure the safety of the passengers in the vehicle over the forecast period.

Market Overview:

Automotive HUD (Head-Up Display) is a kind of display that presents the data in vehicles without the consent of the consumer’s viewpoint. In the HUD system, a projector is fitted on the dashboard of the vehicles which sends a picture on the screen which provides the information by a series of mirrors being bounced off. The demand for automotive HUD is increasing because of the rising awareness regarding the safety of the rider in vehicle, improvement in the expertise of the vehicles, and rising demand for luxury and high-end cars which will boost the growth of the automotive HUD market within the forecast period. HUDs are used for communicating information such as speed, oil level, etc about a vehicle to the driver. This does not require the user to look away from the usual viewpoint and avoids accidents as well. HUDs are available in all kinds of vehicles to avoid the diver from looking in different directions for information while navigating the vehicle. It displays all the information necessary to the driver for a safer drive. Improvement in vehicle expertise and rising concern for the safety of the drivers are propelling the market's growth.

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Market Dynamics:

Drivers:
  • Growing demand for safety in a vehicle

These days people are more focused on the safety of passengers, drivers, and vehicles. So, before purchasing a vehicle, they check for all the safety features in it. HUD is one of the safety features in the vehicle that helps avoid accidents as it displays all the critical and crucial information regarding the drive in the display, which is on the dashboard, so the driver doesn't have to look away for that information. Most often, drivers look for instructions here and there in the vehicle, and after reading that, adjusting the vision on driving becomes a challenge. The output given by a HUD reduces the distraction due to which the driver can entirely focus on driving. The safety awareness in these HUDs is bolstering the growth of the market.

Restraints:
  • Outbreak of Covid-19

Major manufacturers of the automotive HUD announced suspension or adjustment of production due to reduced demand and supply chain bottlenecks. The production was stopped to ensure the safety of employees and to adhere to the lockdowns imposed by the government. This resulted in delayed production and a shortage of raw materials required to manufacture the HUDs. The lockdowns imposed worldwide also hampered the participants' performance in the market.

Opportunities:
  • Portable HUDs at lower prices in the middle- and lower-class vehicles

In recent times the automotive industry has been driven by advancements in technologies. Features including driver-assist and surround-view camera are now available in all kinds of vehicles which were once available exclusively in luxury cars. HUDs are also being developed with technologies and are available at lower prices for all kinds of vehicles, including middle- and lower-class vehicles. The lower costs and developing technologies for the manufacture of HUDs provide lucrative opportunities for the market's growth.

Challenges:
  • Requirement of ample space in the cockpit

The hardware associated with the installment of the HUDs takes up greater space in the vehicle's cockpit. So, to fit the HUDs, the size must be reduced, affecting the clarity of the images causing them to be less visible to the driver. The requirement of ample space for fitting the HUDs in the automotive cockpit is a crucial challenge for the original equipment manufacturers and the automotive HUD market.

Segmentation Analysis:

The global automotive HUD market has been segmented based on technology type, HUD type, PC class, and regions.

  • The technology type segment is divided into augmented reality HUD and conventional HUD.  The conventional HUD segment dominated the market with a market share of around 72% in 2021. Initially, the conventional HUDs were developed for military and aviation applications. However, this technology slowly made its way to the automotive sector and is currently considered the best driving assistant. The conventional HUD is prominently used in airplanes to display information regarding radar information, flight position, real-time position, acceleration, and the flight path, which helps pilots take instant action. Conventional HUDs in automobiles display speed, GPS information, and engine details on the windshield.
  • The HUD type segment is divided into combiner & windshield. In 2021, the windshield segment dominated the market, accounting for around 63% of global revenue. The windshield HUD type is a must feature in luxury cars but is an option in mid-segment vehicles. The R&D done in developing the technologies for manufacturing windshield HUDs drives the segment's growth.
  • The PC class segment is divided into the economy, mid-segment, and luxury. The mid-segment PC class segment dominated the market with a market share of around 43% of global revenue in 2021. Usually, the mid-segment PCs have lower prices and come with several features afforded by people from all classes. HUDs can easily be installed in mid-segment PCs, which drives segment growth.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global automotive HUD market, with a 39% share of the market revenue in 2021.

  • The Asia Pacific currently dominates the automotive HUD market due to the presence of OEMs in the Asia Pacific region, specifically Japan. The automotive sector in Japan is a leader in manufacturing vehicles with advanced technologies and is an important market for all kinds of vehicles. The presence of key market players in Japan, such as Yazaki, Panasonic, Pioneer, etc., is also driving the growth of the automotive HUD market in the Asia Pacific region. The key market players are continuously investing in research and development to innovate the applications used in the automotive sector.

Asia Pacific region Automotive HUD Market Share in 2021 - 39%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global automotive HUD industry.

  • In May 2020, Continental and Pioneer did a strategic partnership to develop innovative cockpit solutions for the Asian market. Continental agreed to integrate Pioneer’s entire infotainment subdomain into its high-performance computer for vehicle cockpits as part of the agreement in this partnership.

List of Key Market Players:

  • Bosch
  • Continental
  • Denso
  • Visteon
  • Nippon Seiki
  • Panasonic
  • Pioneer
  • Yazaki
  • Toshiba
  • Alps Alpine

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Automotive HUD Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global automotive HUD market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global automotive HUD market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of Automotive HUD based on technology type, HUD type, PC class, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global automotive HUD market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global automotive HUD market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global automotive HUD market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the automotive HUD market was valued at 1.6 billion in 2021 to USD 18.17 billion by 2030.

The global automotive HUD market is growing at a CAGR of 31% during the forecast period 2022-2030.

The global automotive HUD market has been segmented based on technology type, HUD type, PC class, and regions. The conventional HUD segment led the market in 2021.

Asia Pacific region emerged as the largest market for automotive HUD.

The market's growth will be influenced by the growing demand for safety features in vehicles.

The outbreak of the Covid-19 pandemic hampered market growth.

Availability of portable HUDs at lower prices in middle- and lower-class vehicles will provide huge opportunities to the market.

Key players are Bosch, Continental, Visteon, Pioneer, Alps Alpine, Toshiba, Nippon Seiki, Yazaki, Panasonic, and Denso.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Technology Type
          4.3.2. Market Attractiveness Analysis By HUD Type
          4.3.3. Market Attractiveness Analysis By PC Class
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing demand for safety in a vehicle
    5.3. Restraints
          5.3.1. Outbreak of Covid-19
    5.4. Opportunities
          5.4.1. Portable HUDs at lower prices in middle and lower class vehicles
    5.5. Challenges
          5.5.1. Requirement of large space in the cockpit

6. Global Automotive HUD Market Analysis and Forecast, By Technology Type
    6.1. Segment Overview
    6.2. Augmented reality HUD
    6.3. Conventional HUD

7. Global Automotive HUD Market Analysis and Forecast, By HUD Type
    7.1. Segment Overview
    7.2. Combiner
    7.3. Windshield

8. Global Automotive HUD Market Analysis and Forecast, By PC Class
    8.1. Segment Overview
    8.2. Economy
    8.3. Mid-segment
    8.4. Luxury

9. Global Automotive HUD Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Automotive HUD Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Automotive HUD Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Bosch
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Continental
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Denso
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Visteon
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Nippon Seiki
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Panasonic
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Pioneer
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Yazaki
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Toshiba
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Alps Alpine
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

2. Global Augmented reality HUD Automotive HUD Market, By Region, 2019-2030 (USD Billion) 

3. Global Conventional HUD Automotive HUD Market, By Region, 2019-2030 (USD Billion) 

4. Global Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

5. Global Combiner Automotive HUD Market, By Region, 2019-2030 (USD Billion) 

6. Global Windshield Automotive HUD Market, By Region, 2019-2030 (USD Billion) 

7. Global Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

8. Global Economy Automotive HUD Market, By Region, 2019-2030 (USD Billion) 

9. Global Mid-segment Automotive HUD Market, By Region, 2019-2030 (USD Billion) 

10. Global Luxury Automotive HUD Market, By Region, 2019-2030 (USD Billion) 

11. Global Automotive HUD Market, By Region, 2019-2030 (USD Billion) 

12. North America Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

13. North America Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

14. North America Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

15. U.S. Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

16. U.S. Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

17. U.S. Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

18. Canada Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

19. Canada Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

20. Canada Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

21. Mexico Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

22. Mexico Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

23. Mexico Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

24. Europe Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

25. Europe Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

26. Europe Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

27. Germany Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

28. Germany Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

29. Germany Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

30. France Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

31. France Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

32. France Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

33. U.K. Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

34. U.K. Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

35. U.K. Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

36. Italy Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

37. Italy Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

38. Italy Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

39. Spain Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

40. Spain Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

41. Spain Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

42. Asia Pacific Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

43. Asia Pacific Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

44. Asia Pacific Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

45. Japan Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

46. Japan Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

47. Japan Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

48. China Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

49. China Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

50. China Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

51. India Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

52. India Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

53. India Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

54. South America Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

55. South America Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

56. South America Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

57. Brazil Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

58. Brazil Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

59. Brazil Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

60. Middle East and Africa Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

61. Middle East and Africa Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

62. Middle East and Africa Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

63. UAE Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

64. UAE Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

65. UAE Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

66. South Africa Automotive HUD Market, By Technology Type, 2019-2030 (USD Billion) 

67. South Africa Automotive HUD Market, By HUD Type, 2019-2030 (USD Billion) 

68. South Africa Automotive HUD Market, By PC Class, 2019-2030 (USD Billion) 

List of Figures 

1. Global Automotive HUD Market Segmentation

2. Automotive HUD Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Automotive HUD Market Attractiveness Analysis By Technology Type

9. Global Automotive HUD Market Attractiveness Analysis By HUD Type

10. Global Automotive HUD Market Attractiveness Analysis By PC Class

11. Global Automotive HUD Market Attractiveness Analysis By Region

12. Global Automotive HUD Market: Dynamics

13. Global Automotive HUD Market Share by Technology Type (2022 & 2030)

14. Global Automotive HUD Market Share by HUD Type (2022 & 2030)

15. Global Automotive HUD Market Share by PC Class (2022 & 2030)

16. Global Automotive HUD Market Share by Regions (2022 & 2030)

17. Global Automotive HUD Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2022 to 2030. Brainy Insights has segmented the global automotive HUD market based on below-mentioned segments:

Global Automotive HUD Market by Technology:

  • AR-HUD
  • Conventional HUD

Global Automotive HUD Market by Product Type:

  • Combiner
  • Windshield

Global Automotive HUD Market by PC Class:

  • Economy
  • Mid-segment
  • Luxury

Global Automotive HUD Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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