Automotive Chip Market

Automotive Chip Market Size by Component Type (Logic ICs, Microcontrollers & Microprocessors, Analog ICs, Memory), Vehicle Type (Commercial Vehicles, Passenger Vehicles), Application Type (Powertrain, Chassis, Safety, Body Electronics, Telematics & Infotainment), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2030

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12622
  • Published Date: Nov, 2021
  • Pages: 230
  • Category: Healthcare
  • Format: PDF
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Global Automotive Chip market is expected to reach USD 60.82 Billion by 2030, at a CAGR of 10.8% from 2021 to 2030. The growing demand for these chips in smart vehicles for data networking, as well as increased awareness regarding passenger safety and security, are projected to drive market expansion globally.

Market Overview:

Automotive chips are used to monitor and regulate a variety of tasks in a vehicle. These chips use algorithms to solve a variety of tasks, making driving considerably easier for the driver. One of the important factors driving market expansion is the demand for enhanced automobile connectivity chips, which allow high-capacity data networking, as well as new-generation smart automobiles that improve driver safety. These chips use calculations to explain various assignments, making the driver's driving environment substantially less demanding. There are five various types of automobile chips or integrated circuits (ICs), including general and extraordinary reason rationale ICs, microcontrollers, DRAM, simple ICs, and blaze. Universally usable rationale ICs support PC fields and data gear where better performance is required with a variety of power supply voltages, abilities, and capacities.

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Market Dynamics:

Drivers:
  • Increasing demand for passenger vehicles

The demand for passenger automobiles has increased in line with the expansion in vehicle production. This is one of the primary factors propelling the automotive chip industry forward. The need for engine control units (ECU) in automobiles has been steadily increasing as the requirement for vehicle safety has grown. As the number of electric and hybrid cars on the road grows, so does the use of automotive chips in these vehicles.

  • An increase in public awareness of energy-efficient lighting systems

The market for automotive chips is increasing as people become more aware of energy-efficient lighting systems and as luxury automobiles with navigation and infotainment systems become more popular. Over the next few years, the predicted development and commercialization of fully automated vehicles, such as driverless taxis, is expected to boost market income. A distinctive driving component for the car chip industry is the increased production of automobiles and a growth in interest for traveller vehicles.

  • Concerns about the safety of both the driver and the passengers

The market for automotive chips is expected to rise due to concerns about the safety of the driver and passengers in the event of an accident. These chips also improve vehicle security systems like anti-theft, smart keys, automotive vehicle location, and anti-hijack systems. 

Restraints:
  • Operational failures risk

The automobile chip, like any other electronic component, can develop flaws or fail. This could be a major reason for the market's stagnation. These chips may fail or suffer a major fault because of high current leakage, resulting in system failure. This could have an impact on the global automotive chip market.

Opportunities:
  • Increasing public awareness of shared connectivity and mobility

The industry is expected to benefit from rising awareness of shared connectivity and mobility, as well as rising demand for completely autonomous automobiles and automatic parking. Other factors driving the product's growth in the automotive industry include a growing preference for comfort and safety features, rising sales of ultra-luxury vehicles, and other technological developments. Apart from these reasons, the market is projected to be driven by rising sales of high-end and middle-segment vehicles.

Challenges:
  • COVID-19 impact

Despite the several factors that contribute to the growth of the automotive chip industry, the market may face a few hurdles throughout the forecast period. The automobile industry is experiencing a severe scarcity of chips because of the COVID-19 pandemic. As a result, the price of automotive chip-based products or automobiles will rise in line with demand. The automotive chip industry is being faced with a major challenge.The ongoing COVID-19 epidemic has had a negative impact on the global automotive chip market. The use of automobiles has decreased because of the imposition of lockdown and travel restrictions. Because most the market's big players are based in China, their international supply chain has been hampered. Furthermore, market growth has been hampered by a drop in demand for smart and premium automobiles because of economic uncertainty.

Segmentation Analysis:

The global automotive chip market has been segmented based on component type, vehicle type, application type and regions.

  • The component type segment is divided into logic ICs, microcontrollers & microprocessors, analog ICs, memory. Due to rising sales of ultra-luxury cars, the logic ICs industry is predicted to achieve a significant valuation by 2030. Drivers may use their voice to operate the whole infotainment and navigation system due to automotive chips. They also ensure that connectivity and mobility are improved. The automobile chips are constructed in such a way that drivers may control the navigation and infotainment systems solely with their voice. They've also been designed to improve mobility and connectivity. In addition, it provides detailed information on the battery level, maintenance level, gas level, and a variety of other aspects that may be obtained using sensors in the car. During the projected period, analogue ICs are expected to lead the market. In the next years, this will also boost the revenue of the automotive chip market.
  • The vehicle type segment is divided into commercial vehicles, passenger vehicles. The passenger vehicles segment led the market with a market share of 71.5% in 2020. This is due to an increase in demand for sedans, luxury automobiles, and SUVs around the world.
  • The application type segment is divided into powertrain, chassis, safety, body electronics, telematics & infotainment. Because people are becoming more aware of vehicle and passenger safety, the safety category is predicted to grow at the fastest rate during the forecast period.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Asia Pacific region emerged as the largest market for the global Automotive Chip market with a 34.8%share of the market revenue in 2020.

  • This is due to an increase in the number of significant firms operating in nations such as China, Japan, and India. Due to the growing number of luxury automobile manufacturers such as BMW, AUDI, and Porsche, Europe held the second-largest share of the worldwide market.
  • North America held a significant share of the market in 2020.The United States is the largest market for automotive chips in North America.

Asia Pacific Region Automotive Chip Market Share in 2020 - 34.8%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global automotive chip industry.

To enhance its systems for innovative technologies, Infineon Technologies AG teamed up with Denso Corporation, a supplier of advanced automotive technology, components, and systems. The company also intends to develop semiconductor solutions for in-vehicle electronic systems.

AQUANTIA CORPORATION and NVIDIA CORPORATION, for example, are focusing on developing high networking capacity and large processing power chips for completely autonomous vehicles.

List of Key Market Players:

  • Infineon Technologies AG
  • Microchip Technology Incorporated
  • Micron Technology, Inc.
  • NVIDIA CORPORATION
  • NXP Semiconductors
  • Robert Bosch GmbH
  • STMicroelectronics N.V.
  • Texas Instruments Incorporated

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Automotive Chip Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2030 are the forecast years. The global automotive chip market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global automotive chip market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East &Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of automotive chip based on component type, vehicle type, application type and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global automotive chip market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global automotive chip market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global automotive chip market) is covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the automotive chip market was valued at USD 21.81 Billion in 2020 to USD 60.82 Billion by 2030.

Global automotive chip market is growing at a CAGR of 10.8% during the forecast period 2021-2030.

The global automotive chip market has been segmented based on vehicle type, component type, application type, and regions. The logic ICs segment in the component is predicted to achieve a significant valuation by 2030.

Asia Pacific region emerged as the largest market for the automotive chip.

The market's growth will be influenced by increasing demand for passenger vehicles.

Operational failures risk could hamper the market growth.

Increasing public awareness of shared connectivity and mobility will provide huge opportunities to the market.

Key players are Infineon Technologies AG, Microchip Technology Incorporated, Micron Technology, Inc., NVIDIA CORPORATION, NXP Semiconductors, Robert Bosch GmbH, STMicroelectronics N.V. and Texas Instruments Incorporated.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis ByVehicle Type
          4.3.2. Market Attractiveness Analysis ByComponent Type
          4.3.3. Market Attractiveness Analysis ByApplication Type
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for passenger vehicles
          5.2.2. An increase in public awareness of energy-efficient lighting systems
          5.2.3. Concerns about the safety of both the driver and the passengers
    5.3. Restraints
          5.3.1. Operational failures risk
    5.4. Opportunities
          5.4.1. Increasing public awareness of shared connectivity and mobility
    5.5. Challenges
          5.5.1. COVID-19 impact

6. Global Automotive Chip Market Analysis and Forecast, By Vehicle Type
    6.1. Segment Overview
    6.2. Passenger Vehicles
    6.3. Commercial Vehicles

7. Global Automotive Chip Market Analysis and Forecast, By Component Type
    7.1. Segment Overview
    7.2. Analog IC
    7.3. Logic ICs
    7.4. Microcontrollers & Microprocessors
    7.5. Memory

8. Global Automotive Chip Market Analysis and Forecast, By Application Type
    8.1. Segment Overview
    8.2. Safety
    8.3. Powertrain
    8.4. Body electronics
    8.5. Telematics and Infotainment
    8.6. Chassis

9. Global Automotive Chip MarketAnalysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Automotive Chip Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Automotive Chip Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Component Type Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Infineon Technologies AG
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Type Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Microchip Technology Incorporated
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Type Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Micron Technology, Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Type Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. NVIDIA CORPORATION
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Type Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. NXP Semiconductors
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Type Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Robert Bosch GmbH
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Type Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. STMicroelectronics N.V.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Type Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Texas Instruments Incorporated
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Type Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis

List of Table

1. Global Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

2. Global Passenger Vehicles Automotive Chip Market, By Region, 2018-2030 (USD Billion) 

3. Global Commercial Vehicles Automotive Chip Market, By Region, 2018-2030 (USD Billion) 

4. Global Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

5. Global Analog ICAutomotive Chip Market, By Region, 2018-2030 (USD Billion) 

6. Global Logic ICsAutomotive Chip Market, By Region, 2018-2030 (USD Billion) 

7. Global Microcontrollers & Microprocessors Automotive Chip Market, By Region, 2018-2030 (USD Billion) 

8. Global Memory Automotive ChipMarket, By Region, 2018-2030 (USD Billion) 

9. Global Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

10. Global Safety Automotive Chip Market, By Region, 2018-2030 (USD Billion) 

11. Global Powertrain Automotive Chip Market, By Region, 2018-2030 (USD Billion) 

12. Global Body electronics automotive Chip Market, By Region, 2018-2030 (USD Billion) 

13. Global Telematics and Infotainment Automotive Chip Market, By Region, 2018-2030 (USD Billion) 

14. Global Chassis Automotive Chip Market, By Region, 2018-2030 (USD Billion) 

15. Global Automotive Chip Market, By Region, 2018-2030 (USD Billion) 

16. North America Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

17. North America Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

18. North America Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

19. U.S. Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

20. U.S. Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

21. U.S. Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

22. Canada Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

23. Canada Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

24. Canada Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

25. Mexico Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

26. Mexico Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

27. Mexico Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

28. Europe Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

29. Europe Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

30. Europe Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

31. Germany Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

32. Germany Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

33. Germany Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

34. France Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

35. France Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

36. France Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

37. U.K. Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

38. U.K. Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

39. U.K. Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

40. Italy Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

41. Italy Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

42. Italy Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

43. Spain Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

44. Spain Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

45. Spain Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

46. Asia Pacific Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

47. Asia Pacific Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

48. Asia Pacific Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

49. Japan Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

50. Japan Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

51. Japan Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

52. China Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

53. China Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

54. China Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

55. India Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

56. India Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

57. India Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

58. South America Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

59. South America Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

60. South America Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

61. Brazil Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

62. Brazil Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

63. Brazil Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

64. Middle East and Africa Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

65. Middle East and Africa Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

66. Middle East and Africa Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

67. UAE Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

68. UAE Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

69. UAE Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

70. South Africa Automotive Chip Market, By Vehicle Type, 2018-2030 (USD Billion) 

71. South Africa Automotive Chip Market, By Component Type, 2018-2030 (USD Billion) 

72. South Africa Automotive Chip Market, By Application Type, 2018-2030 (USD Billion) 

List of Figures 

1. Global Automotive Chip market segmentation

2. Automotive Chip Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Automotive Chip Market Attractiveness Analysis By Vehicle Type

9. Global Automotive Chip Market Attractiveness Analysis By Component Type

10. Global Automotive Chip Market Attractiveness Analysis By Application Type

11. Global Automotive Chip Market Attractiveness Analysis By Region

12. Global Automotive Chip Market: Dynamics

13. Global Automotive Chip Market Share by Vehicle Type (2020 & 2030)

14. Global Automotive Chip Market Share by Component Type (2020 & 2030)

15. Global Automotive Chip Market Share by Application Type (2020 & 2030)

16. Global Automotive Chip Market Share by Regions (2020 & 2030)

17. Global Automotive Chip Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2030. The Brainy Insights has segmented the global Automotive Chip market based on below-mentioned segments:

Global Automotive Chip Market by Component Type:

  • Logic ICs
  • Microcontrollers & Microprocessors
  • Analog ICs
  • Memory

Global Automotive ChipMarket by Vehicle Type:

  • Commercial Vehicles
  • Passenger Vehicles

Global Automotive ChipMarket by Application Type:

  • Powertrain
  • Chassis
  • Safety
  • Body Electronics
  • Telematics & Infotainment

Global Automotive Chip Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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