Automotive Axle Market

Automotive Axle Market Size by Type (Front, Rear), Material (Alloy, Carbon fiber), Propeller Shaft Type, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12591
  • Published Date: Oct, 2021
  • Pages: 234
  • Category: Automotive & Transportation
  • Format: PDF
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Global Automotive Axle market seems to reach USD 39.02 billion by 2028, at a CAGR of 5.59% from 2021 to 2028. Global Automotive Axle market is witnessing a considerable growth owing to the surge in the vehicle production and the advancement in technology.

Market Overview:

The automotive axle is generally two wheels which are separated by a rod or other devices that stabilize the distance between the two wheels and can also handle the weight of the vehicle along with the weight of the passengers on it. It should be designed such that it can take the acceleration forces or the jerks caused by sudden brakes applied in the vehicle. The axle should be robust in construction, but in design, it should be simple in structure. The automotive vehicle also used it in different functionalities for steering and transmission. The axle is used to transfer the torque from axle to the wheels. There is basically two kinds of the axle drive axle and dead axle. Drive axle is the axle that is driven by the engine. The advanced front-wheel cars consist of transmission like gearbox, differentials and the front axle into a single unit known as the transaxle. A dead axle is a free rotating axle. These are used by heavy-duty trucks and trailers to bear loads of heavy goods. The increasing demand for the automotive industry is increasing the demand for the automotive axle. This drives the automotive axle market. The growing demand for an electric and hybrid vehicle with the integration of advancement in technology for gear systems are driving the automotive axle market. A full floating axle holds the vehicle weight on the vehicle casing and is used to transfer torque from differential to the wheel. Semi floating are mostly used in lighter trucks, in the rear side. This helps in propulsion and in carrying the weight of the truck. Also, the need for enhancing the power and drivetrain system, which consist of the clutch, propeller shaft, transmission and axle are the factors driving the automotive axle market. The automotive axle is an important part for providing the momentum to the vehicle, by taking torque from engine to differential and then from the differential to the wheels. The surge in demand for SUVs and MUVs and the increase in the production of the overall vehicle are the reasons that will propel the market in the forecasting period. Some commercial vehicles like heavy and medium-duty trucks, buses etc. are having more than two axles which depend on the application and the role of the vehicles.

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Market Dynamics:

Drivers:

  • The surge in the vehicle production

The rise in disposable income of the people in developed and developing countries have led to a change in their lifestyle. They have now access to quality products, and their need has increased. This has also increased the demand for vehicles, luxurious cars etc. The increase in demand has led to an increase in the production of the vehicle by the automobile industries. The increase in the production of the vehicle has increased the demand for the automotive axle, which is driving the automotive axle market.

  • The advancement in technologies

The advancement in technologies have also led to more advanced kind of vehicles; these advanced technologies are also helpful in designing the advanced automotive technologies and also more advanced kind of axle used in the automobiles these days. The growing demand for electric and hybrid vehicles have also increased the demand for the automotive axle market. The advancement in technologies in commercial vehicles like heavy-duty trucks and the advancement in technologies in the axle to handle the trucks better when it is in motion and to handle its weight in a much better way so that it can handle heavy-duty vehicle in better way while in motion also.

Restraints:

  • The fluctuating price of raw materials

The fluctuation in the price of raw materials producing automotive axle is acting as a restraint for the market. The fluctuation in the price would cause the fluctuation in supply of automotive axle, which ultimately someday would not able to meet the demand. The price of the automotive axle will then rise, resulted in the less buying of an axle, and the end-user industries would buy lesser new advanced automotive axle, which will reduce the demand of the automotive axle market. So the fluctuations in the price of raw materials are the major restraint for the power tools market.

Opportunities:

  • The growing demand for AWD vehicles

The increasing demand for hybrid vehicles and electric vehicles are driving the automotive axle market. Also, the growing demand for AWD vehicles would drive the automotive axle market in the forecasting period. The most common AWD vehicles are four-wheel drive, six-wheel drive and eight-wheel drive. In four-wheel-drive presents two axles, with both wheels on each axle with any axle, is capable of being powered. Similarly in six-wheel drive presents three axles, with both wheels on each axle and both axle is capable of being powered and eight-wheel drive presents four axles, with both wheels on each axle and both axles are capable of being powered. All these factors would drive the automotive axle market in the forecasting period.

Segmentation Analysis:

The global Automotive Axle market has been segmented based on type, material, propeller shaft typeand regions.

  • The type segment is divided into the front axle and rear axle. Front axle segment is accounted for the highest market share of 57.68% in 2020. This is because of the surge in the number of passenger cars. All the mainstream passenger cars are now built on the front-wheel-drive platform. This also performs better in adverse condition as it rather pulls the car than pushing the car. The front-wheel-drive cars are cheaper to make when compared to rear-wheel-drive cars as it combines engine and transmission into a single unit.
  • The material type segment includes alloy and carbon fiber. The alloy segment accounts for 61.35% of market share in 2020. The alloy is the most commonly used material for the segment. But the carbon fiber segment will increase in the forecasting period because of its high strength and rigidity. The carbon fiber is the latest trend and will be utilized in the applications in many industries and very soon replace the metals and alloys.
  • The propeller shaft type segment consists of single and multi-piece. The single segment accounts for 54.69% of market share in 2020. This is because of its lightweight, which increases fuel efficiency. The single-piece propeller is mostly used to keep the shorter distance between the engine and the rear axle. Also, the increase in disposable income has led to an increase in the demand of SUVs vehicle, which are rear-wheel-drive cars, which in turn is fuelling the use of single-piece propeller.

Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. The Asia Pacific is accounting for the highest marketing share in 2019.

  • Asia Pacific region is having the highest market share of 37.24% in 2020. This is due to the expanding automotive sector in the region. Also, the increase in the per capita income of the people of the developing region like India and China are also increasing the sales of the cars, which in turn is driving the automotive axle market. Also, the advancement in technology, focus of industries to improve the fuel efficiency of the vehicle is also driving the market in the region.
  • Europe had the second-largest market share of 25.21 % in 2020. This is due to the strict emission norms in the region. The automotive organizations are trying to increase the fuel efficiency of the vehicles. This has led to the use of lightweight parts and lightweight but strong axles for the vehicles. These factors are driving the automotive axle market in the region.

APAC Automotive Axle Market Share in 2020 - 37.24%

 

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Competitive Analysis:

The big players are now focused in the implementation of strategies like joint venture, product innovations, merger and acquisition and partnerships etc. to gain the market share and to strengthen its position in the global Automotive Axle industry.

In April 2017, American Axle & Manufacturing, Inc. acquired Metaldyne Performance Group Inc. This acquisition helped the organization in expanding business diversification by delivering innovative solutions to the customers.

In March 2018, Dana Incorporated announced to acquire UK based GKN plc. By this acquisition, the organization has become the world leader in vehicle drive systems, and this also has put the organization in the leading position in electric propulsion segment.

List of Key Market Players:

  • GKN plc
  • American Axle & Manufacturing, Inc.
  • SHOWA Corporation
  • ZF Friedrichshafen AG
  • HYUNDAI WIA
  • CARDONE Industries
  • Dorman Products.
  • Pro Comp.
  • JTEKT Corporation
  • Dana Incorporated

Key Target Audience

  • Automotive Industries
  • Research & Consulting Firms
  • Regulatory Bodies

Report Description:

  • Global Automotive Axle Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global Automotive Axle market is based on revenue (USD Million/Billion), volume and price. The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global Automotive Axle market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of type, material, propeller shaft type and regionswhich are deduced and formulatedon the basis of theirgrowth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathommarket growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global Automotive Axle market. This offersvital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global Automotive Axle market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development &innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global Automotive Axle market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the Automotive Axle market was valued at USD 25.24 billion in 2020 and is anticipated to reach USD 39.02 billion by 2028.

Global Automotive Axle market is growing at a CAGR of 5.59% during the forecast period 2021-2028.

The global Automotive Axle market has been segmented based on type, material, propeller shaft type and regions. Alloy segment is accounted for the largest market share in 2020. Front Axle segment held a substantial industry share in 2020.

The Asia Pacific region emerged as the largest market for the Automotive Axle.

The surge in the vehicle production is the key driving factors for the Automotive Axle market.

The fluctuating price of raw materials could hamper the market growth.

The growing demand for AWD vehicles will provide huge opportunities to the market.

Key players are GKN plc, American Axle & Manufacturing, Inc., SHOWA Corporation, ZF Friedrichshafen AG, HYUNDAI WIA.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Material Type
          4.3.3. Market Attractiveness Analysis By Propeller Shaft Type
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The surge in the vehicle production
          5.2.2. The advancement in technologies
    5.3. Restraints
          5.3.1. The fluctuating price of raw materials
    5.4. Opportunities
          5.4.1. The growing demand for AWD vehicles

6. Global Automotive Axle Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Front Axle
    6.3. Rear Axle

7. Global Automotive Axle Market Analysis and Forecast, By Material Type
    7.1. Segment Overview
    7.2. Alloy
    7.3. Carbon Fiber

8. Global Automotive Axle Market Analysis and Forecast, By Propeller Shaft Type
    8.1. Segment Overview
    8.2. Single
    8.3. Multi-Piece

9. Global Automotive Axle Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Automotive Axle Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Automotive Axle Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Type Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. GKN plc
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. American Axle & Manufacturing, Inc
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. SHOWA Corporation
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. ZF Friedrichshafen AG
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. HYUNDAI WIA
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. CARDONE Industries
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Dorman Products.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Pro Comp
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. JTEKT Corporation
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Dana Incorporated
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Automotive Axle Market, By Type, 2018–2028 (USD Billion)

2. Global Front Axle Automotive Axle Market, By Region, 2018–2028 (USD Billion)

3. Global Rear Axle Automotive Axle Market, By Region, 2018–2028 (USD Billion)

4. Global Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

5. Global Alloy, Automotive Axle Market, By Region, 2018–2028 (USD Billion)

6. Global Carbon Fiber, Automotive Axle Market, By Region, 2018–2028 (USD Billion)

7. Global Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

8. Global Single, Automotive Axle Market, By Region, 2018–2028 (USD Billion)

9. Global Multi-Piece, Automotive Axle Market, By Region, 2018–2028 (USD Billion)

10. Global Automotive Axle Market, By Region, 2018–2028 (USD Billion)

11. Global Automotive Axle Market, By North America, 2018–2028 (USD Billion)

12. North America Automotive Axle Market, By Type, 2018–2028 (USD Billion)

13. North America Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

14. North America Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

15. U.S. Automotive Axle Market, By Type, 2018–2028 (USD Billion)

16. U.S. Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

17. U.S. Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

18. Canada Automotive Axle Market, By Type, 2018–2028 (USD Billion)

19. Canada Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

20. Canada Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

21. Mexico Automotive Axle Market, By Type, 2018–2028 (USD Billion)

22. Mexico Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

23. Mexico Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

24. Europe Automotive Axle Market, By Type, 2018–2028 (USD Billion)

25. Europe Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

26. Europe Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

27. Germany Automotive Axle Market, By Type, 2018–2028 (USD Billion)

28. Germany Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

29. Germany Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

30. France Automotive Axle Market, By Type, 2018–2028 (USD Billion)

31. France Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

32. France Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

33. U.K. Automotive Axle Market, By Type, 2018–2028 (USD Billion)

34. U.K. Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

35. U.K. Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

36. Italy Automotive Axle Market, By Type, 2018–2028 (USD Billion)

37. Italy Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

38. Italy Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

39. Spain Automotive Axle Market, By Type, 2018–2028 (USD Billion)

40. Spain Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

41. Spain Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

42. Asia Pacific Automotive Axle Market, By Type, 2018–2028 (USD Billion)

43. Asia Pacific Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

44. Asia Pacific Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

45. Japan Automotive Axle Market, By Type, 2018–2028 (USD Billion)

46. Japan Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

47. Japan Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

48. China Automotive Axle Market, By Type, 2018–2028 (USD Billion)

49. China Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

50. China Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

51. India Automotive Axle Market, By Type, 2018–2028 (USD Billion)

52. India Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

53. India Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

54. South America Automotive Axle Market, By Type, 2018–2028 (USD Billion)

55. South America Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

56. South America Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

57. Brazil Automotive Axle Market, By Type, 2018–2028 (USD Billion)

58. Brazil Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

59. Brazil Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

60. Middle East and Africa Automotive Axle Market, By Type, 2018–2028 (USD Billion)

61. Middle East and Africa Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

62. Middle East and Africa Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

63. UAE Automotive Axle Market, By Type, 2018–2028 (USD Billion)

64. UAE Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

65. UAE Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

66. South Africa Automotive Axle Market, By Type, 2018–2028 (USD Billion)

67. South Africa Automotive Axle Market, By Material Type, 2018–2028 (USD Billion)

68. South Africa Automotive Axle Market, By Propeller Shaft Type, 2018–2028 (USD Billion)

List of Figures 

1. Global Automotive Axle Market   Segmentation

2. Automotive Axle Market : Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Automotive Axle Market Attractiveness Analysis By Type  

9. Global Automotive Axle Market Attractiveness Analysis By Material Type  

10. Global Automotive Axle Market Attractiveness Analysis By Propeller Shaft Type  

11. Global Automotive Axle Market Attractiveness Analysis By Region

12. Global Automotive Axle Market : Dynamics

13. Global Automotive Axle Market Share By Type  (2021 & 2028)

14. Global Automotive Axle Market Share by Material Type  (2021 & 2028)

15. Global Automotive Axle Market Share by Propeller Shaft Type  (2021 & 2028)

16. Global Automotive Axle Market Share by Regions (2021 & 2028)

17. Global Automotive Axle Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global Automotive Axle market on the basis of below mentioned segments:

Global Automotive Axle Market by Type:

  • Front axle
  • Rear axle

Global Automotive Axle Market by Material Type:

  • Alloy
  • Carbon Fiber

Global Automotive Axle Market by Propeller Shaft Type:

  • Single
  • Multi-piece

Global Automotive Axle  Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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