Audiological Devices Market

Audiological Devices Market Size by Product Type (Hearing Aids, BAHA/BAHS, Diagnostic Devices, and Cochlear Implants), Technology (Digital and Analog), Distribution Channel, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2022 Historical Data: 2020-21
  • Report ID: TBI-13221
  • Published Date: Jan, 2023
  • Pages: 237
  • Category: Healthcare
  • Format: PDF
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The global audiological devices market is expected to grow from USD 11.34 billion in 2022 to USD 19.64 billion by 2030, at a CAGR of 7.11% during the forecast period 2022-2030. The Asia Pacific audiological devices market is expected to grow the fastest during the forecast period.

Market Introduction:

The human body interacts with its surrounding environment with the help of its senses. The five senses enable the body to react/respond to environmental stimuli in touch, aroma, sound or sight. For instance, the nose picks up olfactory indicators and helps when there is a gas leak. Similarly, the eyes assist with visual cues. All the senses are equally important to living a fulfilling life. An impairment of one or more senses impacts or degrades the quality of life. It leads to marginalization, social isolation, mental problems and other minor/major problems that an average human doesn't not experience. Hearing impairment is the partial or complete loss of hearing. The causes can be hereditary or trauma. Occupational hazards include jobs that have constant and prolonged exposure to loud noises, like construction sites. Recreational risks have gained traction in the past few years with the increasing adoption of electronic devices and loud music and concert trends. Audiological devices aid the individual suffering from hearing loss in gaining back these abilities. They amplify the sounds and make them louder, allowing the user to improve their hearing and eventually take control of their life. They can communicate and participate more actively with these devices. Several audiological devices are available in the market. They hear aids and cochlear implants, to name a few. These devices vastly improve the life of the user. The awareness about these devices and their benefits has risen over the years. This is anticipated to contribute to its growth in the forecast period.

Audiological Devices Market Size

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Recent Development

December 2022 - A team from the University of Washington reports that they have created a test that uses only a standard smartphone, earbuds, and microphone and is sensitive enough to identify hearing loss. The rest of the setup, excluding the smartphone, will cost roughly $10. At Seattle Children's Hospital and the Center on Human Development and Disability at the University of Washington, the researchers tested the sensitivity and accuracy of their homemade setup on 201 individuals with ages ranging from one week to 20. The development team is already considering methods to increase the device's utility. They are now getting in professionals to expand their coverage. To train local healthcare professionals to do the tests, they have partnered with the University of Nairobi and the Kenya Ministry of Health. The initiative is aimed at offering access to diagnostics in low-and-middle-income countries.

Market Dynamics:

Drivers:

The increasing prevalence of hearing impairment – hearing impairment can be the partial or complete loss of hearing in an individual. Hearing loss severely impacts the individual's life. It can cause anger, isolation, social withdrawal, denial, anxiety and severe mental exhaustion. It can also lead to the loss of several educational and employment opportunities. Despite several government initiatives to bring them into mainstream society, individuals with hearing impairment are marginalized. The increasing geriatric population is contributing to the rising prevalence of the population with hearing impairment as old age makes one more vulnerable to such conditions. The constant and prolonged use of electronics for listening to music and other purposes is also contributing to the rising patient pool. Occupational or recreational hazards like loud music at concerts, festivals and other functions have led to several individuals suffering from temporary or permanent hearing loss. Other factors like genetics or medication side effects also contribute to the rising prevalence of hearing impairment. Therefore, the audiological devices market would be driven by the increasing number of individuals suffering from hearing impairment. There is a growing acceptance of cochlear implants, which is fuelling the market's growth.

Restraints:

High cost of audiological devices – medical technological devices, instruments and equipment are highly sophisticated pieces of machinery. They are developed after extensive research. Private players, as well as government institutions, invest millions of dollars each year to develop audiological devices that improve the quality of life of their users. The primary driver of this innovation is that these audiological devices are profit-making products once introduced in the market. Private players have to recover their investment amount and make supernormal profits to encourage them to continue such product innovations. Therefore, these audiological devices have a high retail price as the manufacturer has to recover the research and production costs before their patent expires, and they lose the exclusive market privilege. The high cost of the audiological devices market will limit the market's growth.

Opportunities:

Technological advancements – as the population with hearing impairment increases with the rising geriatric population and increasing recreational hazards, so will the research and development of more advanced audiological devices to exploit this growing market. The growing research and development investment aims to develop enhanced audiological devices with better quality, output and cosmetic appeal. The innovations will also facilitate market competition and reduce production costs, making audiological devices more affordable. Affordable audiological devices will enable market players to expand their reach into low-and-middle-income countries. Therefore, technological advancements will offer lucrative market opportunities in the forecast period.

Challenges:

Lack of awareness a significant portion of market players in the audiological market are consolidated in the world's developed countries. These devices are accessible to the population of these nations, given the presence of several market players and favourable government reimbursement policies. However, most of the population suffering from hearing impairment resides in low-and-middle-income countries without access to basic hospital care. There is a lack of awareness about the presence of audiological devices in these nations. The high cost further adds to the woes of the suffering individuals. The lack of government interventions enabling messaging about the presence of these devices limits access to them. The lack of awareness about audiological devices will challenge the market's growth.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region emerged as the largest global audiological devices market, with a 40.13% market revenue share in 2022. The United States of America dominates the North American audiological devices market. Around 30 million Americans suffer from hearing impairment. The growing geriatric population of the region will increase the number of individuals suffering from hearing impairment. The growing population and the presence of significant market players offering audiological devices in the North American market will drive the region's growth. The government's wide healthcare coverage with positive reimbursement policies also contributes to the rising demand for audiological devices in the regional market. A significant number of audiologists also contribute to the market's development. The high per capita income of the developed nations in the region, along with a high level of awareness about audiological devices and their benefits, aids in the market's growth. The key market players in the audiological devices market are based in the region, which facilitates advanced research and development of better devices. The advancements and innovations reduce costs and improve their accessibility. The improved versions of audiological devices with greater effectiveness contribute to their rising adoption in the region. The cosmetic appeal of the audiological devices has also improved, which aids in the market growth. The Asia Pacific audiological devices market is expected to grow the fastest during the forecast period.

North American Region Audiological Devices Market Share in 2022 - 40.13%

 

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Product type segment analysis

The product type segment is divided into hearing aids, BAHA/BAHS, diagnostic devices, and cochlear implants. The hearing aids segment dominated the market with a market share of around 55% in 2022. Hearing aids, as the term suggests, assist an individual suffering from hearing impairment to improve their hearing. It is classified as a medical device. It is an electronic piece of technology that is placed behind the ear. The device then makes the receiving sounds louder so the user can hear more clearly. However, new hearing aid devices are also worn in the ear canal. The quality of life improves significantly for a person who utilizes the benefits of hearing aids. They are the most known audiological devices in the market, explaining their dominance in the segment. Awareness of the existence, benefits and accessibility of hearing aids facilitates their dominance. Furthermore, new advancements have improved the performance of hearing aids while making them practically invisible to offer more comfort to the user. The ability to listen, communicate and eventually participate more actively in the social life offered by hearing aids is a driver for the rising adoption of these devices.

Technology segment analysis

The technology segment is divided into digital and analog. The digital segment dominated the market with a market share of around 86% in 2022. With global economies' growing automation and digitization, the audiological devices market has also witnessed a shift towards advanced digital hearing aid devices. Digital technology enables a better experience with improved sound quality, versatility and flexibility to the surrounding environment and reduced feedback. They are equipped with the foundational setup that allows the developers to add newer features like Bluetooth technology without disrupting the device's functions. Digital technology allows manufacturers to offer a wider range of products with a broad price spectrum, which increases the affordability and accessibility of consumers. The significant superiority of digital over analog contributes to its dominance in the market.

Distribution channel segment analysis

The distribution channel segment is divided into retail, government purchases, e-commerce and others. The retail segment dominated the market with a market share of around 56% in 2022. The growing presence of retail market chains dedicated to healthcare products such as drugs, medical devices and other healthcare services is contributing to the segment's growth. The presence of experts who assist and recommend the best products according to customers' needs in a professional manner making the consumer comfortable has contributed to their rising popularity. The developers and manufacturers of audiological devices sign-up for these healthcare retail channels as their distributors, given their extensive network, wider coverage and dedicated services.

Some of the Key Market Players:
  • Cochlear Ltd.
  • GN ReSound Group
  • INVENTIS
  • MED-EL Medical Electronics
  • MedRx Inc.
  • Sonova Holdings AG
  • Starkey Hearing Technologies
  • Widex AS
  • William Demant Holding AS
  • WS Audiological AS

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 11.34 Billion
Market size value in 2030 USD 19.64 Billion
CAGR (2022 to 2030) 7.11%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments Key Segments are application, product, end-user, and regions
Regional Segments The key regions are North America, South America, Europe, Asia Pacific, and Middle East & Africa.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the audiological devices market was valued at USD 11.34 billion in 2022 to USD 19.64 billion by 2030.

Global audiological devices market is growing at a CAGR of 7.11% during the forecast period 2022-2030.

The market's growth will be influenced by the increasing prevalence of hearing impairment.

High cost of audiological devices could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Technology
          4.3.3. Market Attractiveness Analysis by Distribution Channel
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing prevalence of hearing impairment
    5.3. Restraints
          5.3.1. High cost of audiological devices
    5.4. Opportunities
          5.4.1. Technological advancements
    5.5. Challenges
          5.5.1. Lack of awareness

6. Global Audiological Devices Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Hearing Aids
    6.3. BAHA/BAHS
    6.4. Diagnostic Devices
    6.5. Cochlear Implants

7. Global Audiological Devices Market Analysis and Forecast, By Technology
    7.1. Segment Overview
    7.2. Digital
    7.3. Analog

8. Global Audiological Devices Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Retail
    8.3. Government Purchases
    8.4. E-Commerce
    8.5. Others

9. Global Audiological Devices Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Audiological Devices Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Audiological Devices Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Cochlear Ltd.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. GN ReSound Group
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. INVENTIS
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. MED-EL Medical Electronics
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. MedRx Inc.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Sonova Holdings AG
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Starkey Hearing Technologies
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Widex AS
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. William Demant Holding AS
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. WS Audiological AS
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

2. Global Hearing Aids Audiological Devices Market, By Region, 2019-2030 (USD Billion) 

3. Global BAHA/BAHS Audiological Devices Market, By Region, 2019-2030 (USD Billion) 

4. Global Diagnostic Devices Audiological Devices Market, By Region, 2019-2030 (USD Billion) 

5. Global Cochlear Implants Audiological Devices Market, By Region, 2019-2030 (USD Billion) 

6. Global Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

7. Global Digital Audiological Devices Market, By Region, 2019-2030 (USD Billion) 

8. Global Analog Audiological Devices Market, By Region, 2019-2030 (USD Billion) 

9. Global Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

10. Global Retail Audiological Devices Market, By Region, 2019-2030 (USD Billion) 

11. Global Government Purchases Audiological Devices Market, By Region, 2019-2030 (USD Billion) 

12. Global E-Commerce Audiological Devices Market, By Region, 2019-2030 (USD Billion) 

13. Global Others Audiological Devices Market, By Region, 2019-2030 (USD Billion) 

14. Global Audiological Devices Market, By Region, 2019-2030 (USD Billion) 

15. North America Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

16. North America Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

17. North America Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

18. U.S. Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

19. U.S. Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

20. U.S. Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

21. Canada Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

22. Canada Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

23. Canada Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

24. Mexico Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

25. Mexico Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

26. Mexico Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

27. Europe Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

28. Europe Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

29. Europe Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

30. Germany Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

31. Germany Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

32. Germany Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

33. France Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

34. France Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

35. France Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

36. U.K. Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

37. U.K. Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

38. U.K. Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

39. Italy Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

40. Italy Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

41. Italy Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

42. Spain Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

43. Spain Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

44. Spain Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

45. Asia Pacific Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

46. Asia Pacific Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

47. Asia Pacific Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

48. Japan Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

49. Japan Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

50. Japan Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

51. China Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

52. China Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

53. China Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

54. India Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

55. India Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

56. India Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

57. South America Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

58. South America Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

59. South America Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

60. Brazil Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

61. Brazil Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

62. Brazil Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

63. Middle East and Africa Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

64. Middle East and Africa Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

65. Middle East and Africa Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

66. UAE Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

67. UAE Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

68. UAE Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

69. South Africa Audiological Devices Market, By Product Type, 2019-2030 (USD Billion) 

70. South Africa Audiological Devices Market, By Technology, 2019-2030 (USD Billion) 

71. South Africa Audiological Devices Market, By Distribution Channel, 2019-2030 (USD Billion) 

List of Figures 

1. Global Audiological Devices Market Segmentation

2. Audiological Devices Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Audiological Devices Market Attractiveness Analysis by Product Type

9. Global Audiological Devices Market Attractiveness Analysis by Technology

10. Global Audiological Devices Market Attractiveness Analysis by Distribution Channel

11. Global Audiological Devices Market Attractiveness Analysis by Region

12. Global Audiological Devices Market: Dynamics

13. Global Audiological Devices Market Share by Product Type (2022 & 2030)

14. Global Audiological Devices Market Share by Technology (2022 & 2030)

15. Global Audiological Devices Market Share by Distribution Channel (2022 & 2030)

16. Global Audiological Devices Market Share by Regions (2022 & 2030)

17. Global Audiological Devices Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the audiological devices market based on below mentioned segments:

Audiological Devices Market by Product Type:

  • Hearing Aids
  • BAHA/BAHS
  • Diagnostic Devices
  • Cochlear Implants

Audiological Devices Market by Technology:

  • Digital
  • Analog

Audiological Devices Market by Distribution Channel:

  • Retail
  • Government Purchases
  • E-Commerce
  • Others

Audiological Devices Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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