Attack Helicopter Market

Attack Helicopter Market Size by Maximum Take-Off Limit (Below 8 Metric Tonnes and Above 8 Metric Tonnes), Product Type (Single Engine and Double Engine), Military Platform, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13404
  • Published Date: Apr, 2023
  • Pages: 238
  • Category: Aerospace & Defence
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global attack helicopter market is expected to grow from USD 7 billion in 2022 to USD 12.53 billion by 2032, at a CAGR of 6% from 2023-2032. The increase in defence spending worldwide will augment the growth of the global attack helicopter market.

Market Introduction:

There are two broad aircraft classifications, namely fixed-rotor wing aircraft and helicopters with rotor blades. A helicopter is an aircraft with at least one horizontal propeller or rotor. The helicopter's design enables it to hover at low and high altitudes, take off and land vertically without needing a runaway. The rotor blades also maximize manoeuvrability as the helicopter can move in any direction. Helicopters serve as transport aircraft that can carry heavy loads from one location to another. Helicopters are also used in search and rescue operations, especially when the area is inaccessible, rugged and remote. In modern times, they are also used to put out large fires, given their ability to carry large amounts of water and dispense them effectively. They are used for medical emergencies, tourism, agricultural mapping and other survey-related activities. Military forces use helicopters to transport personnel and supplies to forward posts or wherever the requirement arises. An attack helicopter is a combat version of aircraft which assists the ground forces by attacking target areas on the enemy. A helicopter that is used primarily as an attack aircraft and has the potential to engage ground targets, including enemy infantry, military vehicles, and fortifications, is known as an attack helicopter. They are also called helicopter gunships, given their offensive nature backed by a powerful arsenal. Furthermore, an attack helicopter is effective in neutralizing tanks on the ground. The Apache attack helicopter is the most known worldwide and can locate and destroy air defence units, tanks, and armoured vehicles. It is also used in force protection, intelligence gathering, surveillance, target acquisition and reconnaissance, and command and control.

Global Attack Helicopter Market Size  

Get an overview of this study by requesting a free sample

Recent Development

March 2023 – According to Wu Ximing, the creator of the Z-10 attack helicopter, China's new helicopter is already in the development stages. The Chinese helicopter designers aim to speed up its development just before the annual Two Sessions of the congress. Wu advanced China's helicopter technology by 20 years as the principal designer of the Z-10, the nation's first specifically designed attack helicopter and one of the most potent in the world. According to the proposals seen by the Global Times, Wu, who is a member of the 14th CPPCC National Committee, prepared three proposals for the current Two Sessions, suggesting approval of a significant national project on the utility aviation industry, improving procurement of domestically developed helicopters in the national utility aviation field, and creating a talent system in aviation research and development.

Market Dynamics:

Drivers

The increase in defence expenditure worldwide The world witnessed the rising instances of territorial conflicts in 2020. the Indo-China border standoff,, the Armenia -Azerbaijan, and the Hamas-Israel conflicts are a few examples. The tip of the iceberg was the Russian invasion of Ukraine. The Ukrainian army is struggling to ward off aerial attacks by the Russian military, given their ageing fleet of soviet era attack helicopters. The western countries led by the US are not forthright in offering high-precision offensive weapons to Ukraine in fear of escalating the war and engaging with Russia. These events have highlighted the need for a well-equipped, capable, modern and operational defence force with the right arms, ammunition, weapons systems and aircraft. Therefore, in line with protecting their nations' sovereignty and territorial integrity, most governments have increased their defence spending. The increase in expenditure is particularly aimed at indigenous design, development and manufacturing in the defence sector, modernization, acquisition of advanced technology, knowledge and weapons and replacing the ageing fleet of attack helicopters, frigates, ships etc. The increase in defence expenditure is anticipated to drive the global attack helicopter market's growth.

Restraints:

The high investment and maintenance costsThe design, development, and manufacturing of attack helicopters is a technologically advanced and capital-intensive endeavour. Only a few nations have the knowledge base, accessible technology, raw materials, capital and other production factors to design, develop and manufacture attack helicopters. Furthermore, these technologies, state-of-the-art weapons systems and superior aircraft avionics are developed after years of trial runs, tests and safety checks. The producer countries do not readily share the products or their knowledge unless the partner country is an ally. Therefore, several countries are left without these offensive aircraft to defend their territories in conflicts. The substantial government control over the purchase and sale of attack helicopters by private players headquartered in their geography also limits the market's growth. The maintenance of these aircraft, training costs, and other working capital expenditures make attack helicopters an expensive purchase, restricting their market growth.

Opportunities:

The development of advanced attack helicopters The rising geopolitical tensions have heightened the risks of territorial conflicts. The struggle of the Ukrainian army with their soviet era air fleet against the modern Russian air force has highlighted the importance of having a robust modern and operational new-age air fleet. The inability of the Ukrainian government to acquire much-needed offensive weapons, delays in deliveries and the lack of training has offered enough reason to other nations to invest in modernizing and training their defence forces with changing times. The investment and increased capital spending focused on developing indigenous systems with superior technologies that can cater to the needs and requirements of the nation's security. The initiatives encourage government collaboration, public-private partnerships, and international agreements with global players to improve their capabilities. The gains in artificial intelligence, robotics and 3D printing technologies augment the growing innovation. Therefore, the increasing government defence expenditure, collaborations and partnerships between players and technological advancements will drive innovation in the market, which will offer lucrative opportunities in the global attack helicopter market.

Challenges:

The high safety standards of regulatory authorities The design, development and manufacture of attack helicopters demand significant capital and time. The development, tests and trials take several years. The products are tested thoroughly before being inducted officially into any armed forces branch. Failure to do so can lead to loss of life, property, sub-standard war preparedness and capital losses, besides harming the reputation and capability of the manufacturers. The high safety, security, operability, and effectiveness standards ensure that the previously mentioned events are avoided. The significant capital and long duration of development followed by approval by relevant authorities will challenge the market’s growth.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest global attack helicopter market, with a 44% market revenue share in 2022. The United States of America dominates the North American market. The presence of significant market players in the region with access to advanced technology drives innovation in attack helicopter manufacturing. Given the rising demand for attack helicopters from European countries, the Russia-Ukraine conflict has augmented the regional market. Furthermore, several other Asian-Pacific countries and the global South have ordered US-made attack helicopters in the aftermath of the Russia-Ukraine conflict and the rising Chinese threat in the South China sea. The Asia Pacific region is expected to rise the fastest in the forecast period. The rising Chinese threat in the South China sea, Indo-China territorial conflicts, Taiwan and the missile tests of North Korea has increased the defence spending in the region. The development of indigenous attack helicopters by the Indian government is a case in point. The Prachand helicopter will enable the Indian defence forces to access the mountain terrain of the northern border with China, allowing them to improve their surveillance capabilities. Japan and South Korea have also increased their defence expenditure which will bode well for the market.

North America region Attack Helicopter Market Share in 2022 - 44%

 

www.thebrainyinsights.com

Check the geographical analysis of this market by requesting a free sample

Maximum take-off limit segment analysis

The MTOW or maximum take-off limit segment is divided into below 8 metric tonnes and above 8 metric tonnes. The above 8 metric tonnes segment dominated the market with a market share of around 55% in 2022. The above 8-metric-ton attack helicopter has greater range and turbulence stability making it ideal for operations in rough weather and testing terrains. Furthermore, they offer extended operational duration, which ensures the effective delivery of objectives. The technological advancements have enabled the development of advanced attack helicopters in the above 8 metric tonnes segment.

Product type segment analysis

The product type is divided into single engine and double engine. The double-engine segment dominated the market with a market share of around 59% in 2022. The primary advantage of having a double-engine attack helicopter is the aircraft's ability to stay operational even when it loses its one engine. The double-engine attack helicopter also facilitates operational efficiency, allowing take-offs and speed. The modernization of the air fleet in the defence sector is fundamentally based on the safety and security of the aircraft and the pilot, making a double-engine attack helicopter the ideal choice. Technological advancements have enabled improved integration of aircraft avionics, ensuring seamless operations of double-engine attack helicopters. Therefore, the double-engine segment will dominate the global attack helicopter market in the forecast period.

Military platform segment analysis

The military platform is divided into army, air force and navy. The air force segment dominated the market with a market share of around 47% in 2022. The air force branch is a segment of the national defence forces that predominantly engage in aerial combat, which necessitates the need to have offensive airworthy weapons and aircraft like attack helicopters. They require a modern air fleet to secure the national air space from energy threats and engage in aerial combat to achieve the same. They coordinate with the army and navy during war or emergencies/calamities to assist in supply, air support, transport, reconnaissance, search and rescue operations. The air force predominantly engages in aerial combat, explaining its dominance in the segment.

Some of the Key Market Players:
  • Airbus SE
  • Denel Aeronautics
  • Hindustan Aeronautical Limited
  • Leonardo
  • Lockheed Martin Corporation
  • MD Helicopters Inc.
  • Russian Helicopters (Rostec)
  • Textron Inc.
  • The Boeing Company
  • Turkish Aerospace Industries

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 7 Billion
Market size value in 2032 USD 12.53 Billion
CAGR (2023 to 2032) 6%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments The research segment is based on the maximum take-off limit, product type, and military platform.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global attack helicopter market was valued at USD 7 billion in 2022 to USD 12.53 billion by 2032.

Global attack helicopter market is growing at a CAGR of 6% during the forecast period 2023-2032.

The market's growth will be influenced by the increase in defence expenditure worldwide.

The high investment and maintenance costs could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Maximum Take-Off Limit
          4.3.2. Market Attractiveness Analysis by Product Type
          4.3.3. Market Attractiveness Analysis by Military Platform
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increase in defence expenditure worldwide
    5.3. Restraints
          5.3.1. The high investment and maintenance costs
    5.4. Opportunities
          5.4.1. The development of advanced attack helicopters
    5.5. Challenges
          5.5.1. The high safety standards of regulatory authorities

6. Global Attack Helicopter Market Analysis and Forecast, By Maximum Take-Off Limit
    6.1. Segment Overview
    6.2. Below 8 Metric Tonnes
    6.3. Above 8 Metric Tonnes

7. Global Attack Helicopter Market Analysis and Forecast, By Product Type
    7.1. Segment Overview
    7.2. Single Engine
    7.3. Double Engine

8. Global Attack Helicopter Market Analysis and Forecast, By Military Platform
    8.1. Segment Overview
    8.2. Army
    8.3. Air Force
    8.4. Navy

9. Global Attack Helicopter Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Attack Helicopter Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Attack Helicopter Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Airbus SE
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Denel Aeronautics
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Hindustan Aeronautical Limited
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Leonardo
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Lockheed Martin Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. MD Helicopters Inc.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Russian Helicopters (Rostec)
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Textron Inc.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. The Boeing Company
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Turkish Aerospace Industries
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

2. Global Below 8 Metric Tonnes Attack Helicopter Market, By Region, 2019-2032 (USD Billion) 

3. Global Above 8 Metric Tonnes Attack Helicopter Market, By Region, 2019-2032 (USD Billion) 

4. Global Attack Helicopter Market, By Product type, 2019-2032 (USD Billion) 

5. Global Single Engine Attack Helicopter Market, By Region, 2019-2032 (USD Billion) 

6. Global Double Engine Attack Helicopter Market, By Region, 2019-2032 (USD Billion) 

7. Global Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

8. Global Army Attack Helicopter Market, By Region, 2019-2032 (USD Billion) 

9. Global Air Force Attack Helicopter Market, By Region, 2019-2032 (USD Billion) 

10. Global Navy Attack Helicopter Market, By Region, 2019-2032 (USD Billion) 

11. Global Attack Helicopter Market, By Region, 2019-2032 (USD Billion) 

12. North America Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

13. North America Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

14. North America Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

15. U.S. Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

16. U.S. Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

17. U.S. Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

18. Canada Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

19. Canada Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

20. Canada Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

21. Mexico Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

22. Mexico Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

23. Mexico Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

24. Europe Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

25. Europe Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

26. Europe Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

27. Germany Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

28. Germany Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

29. Germany Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

30. France Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

31. France Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

32. France Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

33. U.K. Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

34. U.K. Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

35. U.K. Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

36. Italy Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

37. Italy Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

38. Italy Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

39. Spain Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

40. Spain Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

41. Spain Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

42. Asia Pacific Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

43. Asia Pacific Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

44. Asia Pacific Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

45. Japan Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

46. Japan Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

47. Japan Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

48. China Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

49. China Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

50. China Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

51. India Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

52. India Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

53. India Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

54. South America Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

55. South America Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion)

56. South America Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion)

57. Brazil Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

58. Brazil Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

59. Brazil Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion)

60. Middle East and Africa Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

61. Middle East and Africa Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

62. Middle East and Africa Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion)

63. UAE Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

64. UAE Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

65. UAE Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion)

66. South Africa Attack Helicopter Market, By Maximum Take-Off Limit, 2019-2032 (USD Billion) 

67. South Africa Attack Helicopter Market, By Product Type, 2019-2032 (USD Billion) 

68. South Africa Attack Helicopter Market, By Military Platform, 2019-2032 (USD Billion) 

List of Figures 

1. Global Attack Helicopter Market Segmentation

2. Attack Helicopter Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Attack Helicopter Market Attractiveness Analysis by Maximum Take-Off Limit

9. Global Attack Helicopter Market Attractiveness Analysis by Product Type

10. Global Attack Helicopter Market Attractiveness Analysis by Military Platform

11. Global Attack Helicopter Market Attractiveness Analysis by Region

12. Global Attack Helicopter Market: Dynamics

13. Global Attack Helicopter Market Share by Maximum Take-Off Limit (2022 & 2032)

14. Global Attack Helicopter Market Share by Product Type (2022 & 2032)

15. Global Attack Helicopter Market Share by Military Platform (2022 & 2032)

16. Global Attack Helicopter Market Share by Regions (2022 & 2032)

17. Global Attack Helicopter Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global attack helicopter market based on below mentioned segments:

Global Attack Helicopter Market by Maximum Take-Off Limit:

  • Below 8 Metric Tonnes 
  • Above 8 Metric Tonnes

Global Attack Helicopter Market by Product Type:

  • Single Engine
  • Double Engine

Global Attack Helicopter Market by Military Platform:

  • Army
  • Air Force
  • Navy

Global Attack Helicopter Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date