Asia Pacific Cosmetics Market

Asia Pacific Cosmetics Market Size By Category (Skin Care, Lip Care, Hair care, and Oral Hygiene), By End-User (Men and Women), Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13499
  • Published Date: Jun, 2023
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
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The Asia Pacific cosmetics market was valued at USD 130 billion in 2022 and grew at a CAGR of 5% from 2023 to 2032. The market is expected to reach USD 211.7 billion by 2032. The increased usage of body moisturizing lotions, facial wipes, sunscreen lotions, creams, face wash, hair styling gels, and makeup for men and women drive the Asia-Pacific cosmetics market.

Market Introduction:

Cosmetics are skin care products that use synthetic chemical components to cleanse, beautify, and promote the skin's overall health. Soaps, lipsticks, perfumes, shampoos, toothpaste, deodorants, hair colours, skin moisturizers, shaving creams, and nail polishes are all part of it. It also includes functional cosmetics that address a specific skin condition, such as skin whitening, minimizing the appearance of fine lines and wrinkles, and protecting against ultraviolet (UV) rays. The rising prevalence of skin-related disorders is influencing Asia Pacific's demand for cosmetics. Rising aesthetic consciousness among individuals and a growing preference for customized cosmetic goods are significant driving market expansion. Furthermore, because of the expanding influence of social media, fast urbanization, and rising per capita income, people are willing to spend money on new, unique, and premium products. This, coupled with the booming e-commerce sector, presents manufacturers with profitable chances to increase their product variety and consumer base. A significant increase in the geriatric population and a growing emphasis on preserving a youthful appearance also contribute to market growth.

Asia Pacific Cosmetics Market Size

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Recent Development

Ayur introduced a hair colour shampoo in June 2022. According to the manufacturer, the shampoo would make hair colouring easier because it takes less than 10 minutes to colour the hair.

Bloomers has launched a new brand in the market, Colours Cosmetics, which serves clients through local pharmacies and marketplaces in July 2021. The brand focuses on providing a wide selection of products, ranging from foundations to lipsticks, and dispels the myth that drugstore cosmetics are cheap and of poor quality.

Colorbar will offer a customized makeup palette in March 2021, with 12 custom-designed cases and various eyeshadow, blushers, and highlighters. The company aims to grow profitability while providing customers with more options.

Market Dynamics:


Increasing Product Branding– Manufacturers modify their product branding and advertising techniques to increase sales in many nations. Manufacturing businesses have used innovative techniques such as new product launches with natural components and appealing packaging to enhance sales of their cosmetics items. As cosmetics have become an essential part of people's life, consumers, particularly women, prefer to utilize cosmetics items that are portable and convenient to use while travelling or attending social gatherings. Furthermore, using natural substances in developing cosmetics that have no detrimental effect on the skin is a common tactic manufacturers use to attract more clients. This also helps companies in this area increase their revenue.


Side Effects– Cosmetic items contain chemicals that can hurt an individual's skin or other sections of the body. Furthermore, using cosmetic items daily may be harmful to the skin. Chemicals used as ingredients in cosmetic goods can have various negative skin consequences. Long-term and intensive usage of chemical-rich shampoos, serums, and conditioners causes excessive hair loss. Furthermore, excessive use of coloured cosmetic items for the eyes and lips can result in various skin problems and associated health risks. As a result, increased customer awareness of the potential adverse effects of cosmetics and skin issues is a crucial factor limiting market growth overall.


Rising Demand for Cosmetics- Cosmetics have become essential to the modern individual's lifestyle. Furthermore, an increase in awareness of exterior beauty and an individual's internal intellect has become one of the key driving forces for the use of the Asia Pacific cosmetics market. Along with women, males are increasingly using cosmetics daily, contributing to expanding the Asia Pacific cosmetics market demand. As a result of such shifting lifestyles, the Asia Pacific cosmetics market has expanded.

Category Segment Analysis

The category segment is divided into skin care, lip care, hair care, and oral hygiene. The skin care segment dominated the market, with a share of around 38.89% in 2022. The anti-ageing sub-segment of skin care is predicted to produce the most income over the forecasted period. Anti-ageing cosmeceuticals are designed to counteract the effects of ageing in users, slow down the ageing process, and cover the damages caused by climatic conditions (sun, cold, and wind), stress, smoking, and environmental irritants, among other things. People are spending more money on these items as wrinkles, fine lines, sagging, pores, and dryness become increasingly prevalent. The rapidly ageing Asian population has made ageing one of the most pressing cosmetic problems, resulting in a surge in the use of anti-ageing products.

End-User Segment Analysis

The end-user segment is divided into men and women. The women segment dominated the market, with a share of around 54.69% in 2022. The strong tendency among women towards skincare and cosmetics products for makeup and hair was one of the key causes that significantly contributed to the most significant market share. The fact that women spend more money on cosmetics and beauty products than males does assist in explaining why women have the largest market share. As a result, a sizable proportion of women in the Asia Pacific use various cosmetics goods, such as skin and hair products containing natural components, contributing to the segment's most significant market share.

Some of the Key Market Players:
  • L’Oréal
  • Avon Products Incorporation
  • Procter and Gamble (P&G) Corporation
  • Unilever
  • Oriflame Cosmetics
  • Revlon Incorporation
  • Kao Corporation
  • Estee Lauder Companies Incorporation
  • Shiseido Company, Limited
  • Biotique

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 130 Billion
Market size value in 2032 USD 211.7 Billion
CAGR (2023 to 2032) 5%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Segments Category, End-User

Frequesntly Asked Questions

As per The Brainy Insights, the size of the Asia Pacific cosmetics market was valued USD 130 Billion in 2022 to USD 211.7 Billion by 2032.

Asia Pacific cosmetics market is growing at a CAGR of 5% during the forecast period 2023-2032.

The increasing product branding among millennials in the country will influence the market's growth.

Excessive packaging, plastic pollution, and unsustainable resource consumption are huge problems in the cosmetic market.

The rising demand for cosmetics is providing huge opportunities to the market.

Key players are L’Oréal, Avon Products Incorporation, Procter and Gamble (P&G) Corporation, Unilever, Oriflame Cosmetics, Revlon Incorporation, Kao Corporation, Estee Lauder Companies Incorporation, Shiseido Company, Limited, and Biotique among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Category
          4.3.2. Market Attractiveness Analysis by End-User
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing Product Branding
    5.3. Restraints
          5.3.1. Side Effects
    5.4. Opportunities
          5.4.1. Rising Demand for Cosmetics

6. Asia Pacific Cosmetics Market Analysis and Forecast, By Category
    6.1. Segment Overview
    6.2. Skin Care
    6.3. Lip Care
    6.4. Hair care
    6.5. Oral Hygiene

7. Asia Pacific Cosmetics Market Analysis and Forecast, By End-User
    7.1. Segment Overview
    7.2. Men
    7.3. Women

8. Asia Pacific Cosmetics Market-Competitive Landscape
    8.1. Overview
    8.2. Market Share of Key Players in the Cosmetics Market
          8.2.1. U.S. Company Market Share
          8.2.2. North America Company Market Share
          8.2.3. Europe Company Market Share
          8.2.4. APAC Company Market Share
    8.3. Competitive Situations and Trends
          8.3.1. Product Launches and Developments
          8.3.2. Partnerships, Collaborations, and Agreements
          8.3.3. Mergers & Acquisitions
          8.3.4. Expansions

9. Company Profiles
    9.1. L’Oréal
          9.1.1. Business Overview
          9.1.2. Company Snapshot
          9.1.3. Company Market Share Analysis
          9.1.4. Company Product Portfolio
          9.1.5. Recent Developments
          9.1.6. SWOT Analysis
    9.2. Avon Products Incorporation
          9.2.1. Business Overview
          9.2.2. Company Snapshot
          9.2.3. Company Market Share Analysis
          9.2.4. Company Product Portfolio
          9.2.5. Recent Developments
          9.2.6. SWOT Analysis
    9.3. Procter and Gamble (P&G) Corporation
          9.3.1. Business Overview
          9.3.2. Company Snapshot
          9.3.3. Company Market Share Analysis
          9.3.4. Company Product Portfolio
          9.3.5. Recent Developments
          9.3.6. SWOT Analysis
    9.4. Unilever
          9.4.1. Business Overview
          9.4.2. Company Snapshot
          9.4.3. Company Market Share Analysis
          9.4.4. Company Product Portfolio
          9.4.5. Recent Developments
          9.4.6. SWOT Analysis
    9.5. Oriflame Cosmetics
          9.5.1. Business Overview
          9.5.2. Company Snapshot
          9.5.3. Company Market Share Analysis
          9.5.4. Company Product Portfolio
          9.5.5. Recent Developments
          9.5.6. SWOT Analysis
    9.6. Revlon Incorporation
          9.6.1. Business Overview
          9.6.2. Company Snapshot
          9.6.3. Company Market Share Analysis
          9.6.4. Company Product Portfolio
          9.6.5. Recent Developments
          9.6.6. SWOT Analysis
    9.7. Kao Corporation
          9.7.1. Business Overview
          9.7.2. Company Snapshot
          9.7.3. Company Market Share Analysis
          9.7.4. Company Product Portfolio
          9.7.5. Recent Developments
          9.7.6. SWOT Analysis
    9.8. Estee Lauder Companies Incorporation
          1.1.1. Business Overview
          1.1.2. Company Snapshot
          1.1.3. Company Market Share Analysis
          1.1.4. Company Product Portfolio
          1.1.5. Recent Developments
          1.1.6. SWOT Analysis
    9.9. Shiseido Company, Limited
          9.9.1. Business Overview
          9.9.2. Company Snapshot
          9.9.3. Company Market Share Analysis
          9.9.4. Company Product Portfolio
          9.9.5. Recent Developments
          9.9.6. SWOT Analysis
    9.10. Biotique
          9.10.1. Business Overview
          9.10.2. Company Snapshot
          9.10.3. Company Market Share Analysis
          9.10.4. Company Product Portfolio
          9.10.5. Recent Developments
          9.10.6. SWOT Analysis

List of Table

1. Asia Pacific Cosmetics Market, By Category, 2019-2032 (USD Billion)

2. Asia Pacific Skin Care, Cosmetics Market, 2019-2032 (USD Billion) 

3. Asia Pacific Lip Care, Cosmetics Market, 2019-2032 (USD Billion) 

4. Asia Pacific Hair Care, Cosmetics Market, 2019-2032 (USD Billion) 

5. Asia Pacific Oral Hygiene, Cosmetics Market, 2019-2032 (USD Billion) 

6. Asia Pacific Cosmetics Market, By End-User, 2019-2032 (USD Billion) 

7. Asia Pacific Men, Cosmetics Market, 2019-2032 (USD Billion) 

8. Asia Pacific Women, Cosmetics Market, 2019-2032 (USD Billion) 

List of Figures 

1. Asia Pacific Cosmetics Market Segmentation

2. Cosmetics Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Asia Pacific Cosmetics Market Attractiveness Analysis by Category

9. Asia Pacific Cosmetics Market Attractiveness Analysis by End-User

10. Asia Pacific Cosmetics Market: Dynamics

11. Asia Pacific Cosmetics Market Share by Category (2022 & 2032)

12. Asia Pacific Cosmetics Market Share by End-User (2022 & 2032)

13. Asia Pacific Cosmetics Market Share by Company (2022)

This study forecasts revenue at the country level from 2019 to 2032. The Brainy Insights has segmented the Asia Pacific cosmetics market based on below mentioned segments:

Asia Pacific Cosmetics Market by Category:

  • Skin Care
  • Lip Care
  • Hair care
  • Oral Hygiene

Asia Pacific Cosmetics Market by End-User:

  • Men
  • Women


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