Antiblock Additives Market

Antiblock Additives Market Size By Product (Inorganic and Organic), By Type (BOPP, LDPE, HDPE, PVC and Others), By End-User (Agriculture, Healthcare & Pharmaceutical, Food & Beverages, Industrial and Others), Regions, Global Industry Analysis, Share, Growth, and Trends, Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13388
  • Published Date: Mar, 2023
  • Pages: 236
  • Category: Chemicals & Materials
  • Format: PDF
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The global antiblock additives market is expected to reach USD 2.0 billion by 2032, at a CAGR of 6.5% during the forecast period 2023 to 2032. North America is expected to grow the fastest during the forecast period.

Market Overview:

Additives that prevent contact between different layers of plastic and other substrates are known as antiblock additives. Employing these additives in plastic polymer resins enhances the plastic surface with asperities, resulting in protruded bumps that eliminate blockage levels. In response to consumer awareness of ready-to-eat packaged foods, the market is expected to grow due to increased demand for antiblock additives in food packaging. There is a significant growth in the market share of inorganic anti-block additives during the forecast period, primarily due to their low price and high performance in high-volume appliances. Growing demand for raw materials and increased resident disposable income are expected to drive future growth in the anti-block additives market. Also, manufacturers are expanding their businesses worldwide due to rapid technological developments. The market's growth will also be aided by increasing investments by existing players for product development, capacity expansion, and untapped potential in emerging markets. Furthermore, technological advancements will create more growth opportunities for market growth. Due to increased end-user demand, manufacturers are increasing production of these additives because they are expected to offer enhanced flexibility at higher concentrations and possess higher flexibility and tensile strength.

Antiblock Additives Market Size

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Recent Development
  • On November 27, 2021, An anti-block additive developed by Kafrit had exceptional performance properties for BOPE films. It was designed to reduce the thickness of produced films.
  • On June 25, 2019, A new masterbatch from DuPont has introduced for PE-blown films that offer anti-blocking and anti-slip properties.

Market Dynamics:

Drivers

Rising packaging needs- There is a high possibility that the global antiblock additives industry will grow in the near future as packaging needs in the food and pharmaceutical industries continue to grow. Packaged foods are expected to be in high demand during the forecast period as consumers increase their purchasing power and disposable income. In addition, the global antiblock additives industry is expected to grow as agricultural greenhouses become popular.

Restraints:

Fluctuating raw material prices- The fluctuating prices of raw materials will hinder the growth of the antiblock additives market. Furthermore, forming antiblock additives requires a unique processing technology that restraints the market's growth. In addition, the availability of alternatives and strict government regulations will act as significant restraints and further impede the growth rate of the antiblock additives market.

Opportunities:

Adoption of advanced technologies- With the advancement of technology, the benefits of using these additives have increased with high-performance, cost-effective technology used to form anti-block additives. Using these additives saves production operations, bag manufacturing, and film rolls from problems caused by high friction exhibited by polymer surfaces. This reason is expected to provide growth opportunities during the forecast period.

Challenges:

Side effects associated with inorganic antiblock additives high dosage- Due to the high dosage of inorganic anti-block additives, the market for anti-block additives has been stifled. Increased levels of inorganic anti-blocks lead to increased density and impacts on plastic film optical characteristics. A higher anti-block dosage will result in higher haze (lower clarity) and alter the film's physical properties. Manufacturers are thus moving towards innovative products that provide maximum clarity and strong blocking resistance. This reason is expected to challenge the market's growth.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global antiblock additives market, with a 39.65% market revenue share in 2022.

Asia Pacific dominates the antiblock additives market with a 39.65% market revenue share in 2022. The key factors driving the market growth are the growing demand for antiblock additives in Asia-Pacific. Furthermore, increasing consumer awareness about ready-to-eat packaged foods, urbanisation, and industrialisation will increase the demand for antiblock additives. In addition to these factors driving the antiblock additives market, significant factors adding impetus to the market's growth include increased disposable income and consumer spending power.

North America is expected to witness the fastest growth during the forecast period. Over the forecast period, the North American pharmaceutical market is expected to register a moderately rapid revenue growth rate due to increasing pharmaceutical industry demand, rising healthcare expenses, and an ageing population. The increase in prescription pharmaceuticals launched into the market, combined with an increase in outpatient and inpatient admissions in the country, has increased prescriptions filled by pharmacies, driving market revenue growth.

Asia Pacific Region Antiblock Additives Market Share in 2022 - 39.65%

 

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Product Analysis:

The product segment is divided into inorganic and organic. The inorganic segment dominated the market, with a share of around 65.1% in 2022. Typically non-migratory, inorganic anti-block additives are used in high-temperature applications and accounted for the largest revenue share in 2022 in the inorganic segment. They are also used because they melt at significantly higher temperatures than conventional polyolefins. As a result, inorganic anti-blocking additives are cost-effective and suitable for commodity-like applications with relatively large volumes.

Type Analysis:

The type segment is divided into BOPP, LDPE, HDPE, PVC, and others. The HDPE segment dominated the market, with a market share of around 31.6% in 2022. Packaging with HDPE polymer is a form of plastic made from recycled materials. HDPE-based products include toys, trash cans, rope, and recycling bins. Given the environmental concerns associated with plastic use, the demand for HDPE packaging will likely grow over the forecast period.

End-User Analysis:

The end-user segment is divided into agriculture, healthcare & pharmaceutical, food & beverages, industrial, and others. The food & beverages segment dominated the market, with a market share of around 29.6% in 2022. A growing awareness of ready-to-eat packaged foods will increase the popularity of antiblock additives in food packaging. Improved shelf-life and efficiency in preventing content contamination are predicted to propel the food packaging market forward, increasing demand for antiblock additives.

List of Key Market Players:
  • Croda International Plc
  • Momentive Performance Materials Inc.
  • Honeywell International Inc.
  • Quarzwerke GmbH
  • W. R. Grace and Co.
  • Evonik Industries AG
  • Minerals Technologies Inc.
  • LyondellBasell Industries NV
  • BYK Additives & Instruments
  • Fine Organics
  • Omya AG
  • Specialty Materials, Inc.
  • Imerys SA

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 1.1 billion
Market size value in 2032 USD 2.0 billion
CAGR (2023 to 2032) 6.5%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments North America, Asia Pacific, Europe, Latin America, Middle East and Africa
Segments Product, Type, End-User

Frequesntly Asked Questions

As per The Brainy Insights, the size of the antiblock additives market was valued at USD 1.1 billion in 2022 to USD 2.0 billion by 2032.

The global antiblock additives market is growing at a CAGR of 6.5% during the forecast period 2023-2032.

Asia Pacific emerged as the largest antiblock additives market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product
          4.3.2. Market Attractiveness Analysis by Type
          4.3.3. Market Attractiveness Analysis by End-User
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Adoption of advanced technologies
    5.3. Restraints
          5.3.1. Fluctuating raw material prices
    5.4. Opportunities
          5.4.1. Rising packaging needs
    5.5. Challenges
          5.5.1. Inorganic antiblock additives high dosage

6. Global Antiblock Additives Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Inorganic
    6.3. Organic

7. Global Antiblock Additives Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. BOPP
    7.3. LDPE
    7.4. HDPE
    7.5. PVC
    7.6. Others

8. Global Antiblock Additives Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Agriculture
    8.3. Healthcare & Pharmaceutical
    8.4. Food & Beverages
    8.5. Industrial
    8.6. Others

9. Global Antiblock Additives Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Antiblock Additives Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Antiblock Additives Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Croda International Plc
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Momentive Performance Materials Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Honeywell International Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Quarzwerke GmbH
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. W. R. Grace and Co.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Evonik Industries AG
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Minerals Technologies Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. LyondellBasell Industries NV
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. BYK Additives & Instruments
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Fine Organics
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Omya AG
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Specialty Materials, Inc.
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Imerys SA
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
 

List of Table

1. Global Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

2. Global Inorganic, Antiblock Additives Market, By Region, 2019-2032 (USD Billion) 

3. Global Organic, Antiblock Additives Market, By Region, 2019-2032 (USD Billion) 

4. Global Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

5. Global BOPP, Antiblock Additives Market, By Region, 2019-2032 (USD Billion)

6. Global LDPE, Antiblock Additives Market, By Region, 2019-2032 (USD Billion)

7. Global HDPE, Antiblock Additives Market, By Region, 2019-2032 (USD Billion)

8. Global PVC, Antiblock Additives Market, By Region, 2019-2032 (USD Billion)

9. Global Others, Antiblock Additives Market, By Region, 2019-2032 (USD Billion)

10. Global Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

11. Global Agriculture, Antiblock Additives Market, By Region, 2019-2032 (USD Billion) 

12. Global Healthcare & Pharmaceutical, Antiblock Additives Market, By Region, 2019-2032 (USD Billion) 

13. Global Food & Beverages, Antiblock Additives Market, By Region, 2019-2032 (USD Billion) 

14. Global Industrial, Antiblock Additives Market, By Region, 2019-2032 (USD Billion) 

15. Global Others, Antiblock Additives Market, By Region, 2019-2032 (USD Billion) 

16. North America Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

17. North America Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

18. North America Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

19. U.S. Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

20. U.S. Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

21. U.S. Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

22. Canada Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

23. Canada Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

24. Canada Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

25. Mexico Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

26. Mexico Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

27. Mexico Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

28. Europe Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

29. Europe Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

30. Europe Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

31. Germany Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

32. Germany Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

33. Germany Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

34. France Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

35. France Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

36. France Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

37. U.K. Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

38. U.K. Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

39. U.K. Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

40. Italy Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

41. Italy Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

42. Italy Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

43. Spain Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

44. Spain Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

45. Spain Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

46. Asia Pacific Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

47. Asia Pacific Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

48. Asia Pacific Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

49. Japan Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

50. Japan Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

51. Japan Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

52. China Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

53. China Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

54. China Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

55. India Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

56. India Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

57. India Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

58. South America Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

59. South America Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

60. South America Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

61. Brazil Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

62. Brazil Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

63. Brazil Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

64. Middle East and Africa Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

65. Middle East and Africa Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

66. Middle East and Africa Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

67. UAE Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

68. UAE Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

69. UAE Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

70. South Africa Antiblock Additives Market, By Product, 2019-2032 (USD Billion)

71. South Africa Antiblock Additives Market, By Type, 2019-2032 (USD Billion)

72. South Africa Antiblock Additives Market, By End-User, 2019-2032 (USD Billion)

List of Figures 

1. Global Antiblock Additives Market Segmentation

2. Global Antiblock Additives Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Antiblock Additives Market Attractiveness Analysis by Product

9. Global Antiblock Additives Market Attractiveness Analysis by Type

10. Global Antiblock Additives Market Attractiveness Analysis by End-User

11. Global Antiblock Additives Market Attractiveness Analysis by Region

12. Global Antiblock Additives Market: Dynamics

13. Global Antiblock Additives Market Share by Product (2023 & 2032)

14. Global Antiblock Additives Market Share by Type (2023 & 2032)

15. Global Antiblock Additives Market Share by End-User (2023 & 2032)

16. Global Antiblock Additives Market Share by Regions (2023 & 2032)

17. Global Antiblock Additives Market Share by Company (2022)

This study forecasts global, regional, and country revenue from 2019 to 2032. The Brainy Insights has segmented the global anti-block additives market based on the below-mentioned segments:

Global Antiblock Additives Market By Product:

  • Inorganic
  • Organic

Global Antiblock Additives Market By Type:

  • BOPP
  • LDPE
  • HDPE
  • PVC
  • Others

Global Antiblock Additives Market By End-User:

  • Agriculture
  • Healthcare & Pharmaceutical
  • Food & Beverages
  • Industrial
  • Others

Global Antiblock Additives Market By Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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