Anti-counterfeit packaging market Market

Anti-counterfeit packaging market size by technology type (Mass Encoding, Tamper Evidence, RFID, Hologram, Forensic Markers), End-use Industry (Food & Beverage, Pharmaceuticals, Electrical & Electronics, Automotive, Luxury goods), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12670
  • Published Date: Mar, 2022
  • Pages: 238
  • Category: Consumer Goods
  • Format: PDF
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The Global Anti-counterfeit packaging market is anticipated to reach USD 284.9 billion by 2030, at a CAGR of 11.6% from 2022 to 2030. The market is likely to be driven by the rising concern of the manufacturers in reducing counterfeiting during the forecast period.

Market Overview:

Anti-counterfeit packaging is an innovative technology that is being used for identifying counterfeit products in any industry with the help of packaging. Some of the anti-counterfeit packaging solutions include 2-D barcodes, holograms, radio frequency identification (RIF), hidden or covert markers, forensic techniques, visible or overt features, and serialization. The anti-counterfeit packaging also involves trace and track solutions for protecting consumers from counterfeit products. Secure packaging is one of the essential techniques to avoid counterfeiting. Anti-counterfeit packaging helps in minimizing the infringement and counterfeiting of products with secure packaging of the products. This helps in preventing imitation and confirms the safety of the goods. Several industries and companies take up anti-counterfeit measurements to help them minimize the losses of loyalty and revenue that they suffer due to counterfeiting of products. Economical damage to the company is one of the reasons which is driving the growth of the market. Favorable government policies are helping in the adoption of the anti-counterfeit packaging technology by industries are also boosting the growth of the market. Companies are also focusing on increasing their brand image protecting the loyalty of their customers which is also a boosting factor for the anti-counterfeit packaging market.

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Market Dynamics:

Drivers:
  • Rising concern for effects of counterfeit products

    The rising growth in the packaging industry being fueled by the demands for packaging products from prominent industries such as pharmaceuticals, food & beverages, and personal care is driving the growth of the market. Rising concern for harmful effects of counterfeit products is driving the growth of the anti counterfeit packaging products market in many industries. There is a continuous rise in counterfeit products in all the industries because of which several companies are facing financial as well as loyalty losses because of which the market for anti-counterfeit packaging products is rising drastically.

Restraints:
  • High manufacturing cost

The manufacture of anti counterfeit packaging involves advanced setup and high innovation costs which is restraining the      growth of the market. The high cost of manufacturing is deterring the potential clients and new entrants from involving in the market which has resulted in the slower growth of the market.

Opportunities:
  • Increasing sales in the pharmaceutical sector

The pharmaceuticals as well as      personal care sector saw a drastic increase in sales in the covid-19 pandemic. This is expected to fuel the growth of the anti-counterfeit packaging products in the forecast period. Other manufacturing industries such as food and beverages, agriculture, apparel, and clothing also saw an increase in sales which can also act as an opportunity for the growth of the anti-counterfeit packaging market in the forecast market.

Challenges:
  • Raise awareness

The main challenge faced by the anti-counterfeit packaging market is to raise awareness on the usage of this technology in identifying the ingenuity of the product. The companies operating in this market need to make people aware of the technology and its advantages in packaging.

Segmentation Analysis:

The global anti-counterfeit packaging market has been segmented based on technology, application, and regions.

  • The technology segment includes mass encoding, tamper evidence, RFID, hologram, and forensic markers. Mass Encoding led the market with a market share of around 34% in 2020. This high percentage was due to the product tracking solution provided by the mass encoding technology. The tracking solution is provided at various nodes of the logistics and supply chain management systems.
  • The end user segment includes food & beverage, pharmaceuticals, electrical & electronics, automotive, and luxury goods. The pharmaceutical industry is projected to be the largest end-user in the global anti-counterfeit packaging market. The boost in sales of pharmaceutical products during the covid-19 pandemic is expected to boost the growth of the market in the pharmaceutical sector. The rising awareness about human health and safety of the pharmaceutical products is boosting the growth of the market.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. North America region emerged as the largest market for the anti-counterfeit packaging market with a 38% share of the market revenue in 2021.

  • The growth in this region is propelled by the rising demand for packaged food and beverage products in this region. North America dominated the market owing to the extensive utilization of superior anti-counterfeit packaging products.
  • The Asia Pacific market is expected to save several lucrative market opportunities in the forecast period owing to the rapid economic growth in regions such as India and China. The government and private sector in China is effectively focusing on tackling the high rate of counterfeiting in the country through technology and policy which is fueling the growth of the market in the Asia Pacific.

North America Anti-counterfeit packaging market Share in 2021 - 38%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global anti-counterfeit packaging market.

In March 2020, SML RFID which is a US-based RFID provider introduced the RFID FactoryCare. The main aim of this was to enable smooth management of the supply chain by the manufacturers of the fashion retail using RFID-tagged products. Furthermore, this will also help in enhancing the visibility of the products all through the supply chain process and ensure foolproof delivery.

In March 2020, an US-based adhesive manufacturer, named Avery Dennison Corporation announced the successful acquisition of a leading manufacturer and developer of the RFID inlays which is the transponder business arm of Smartrac, based in Netherlands.  

List of key Market Players:

  • Alien Technology Corp
  • Avery Dennison Corporation
  • Flint Group
  • Zebra Technologies
  • Alpvision
  • Sicapa
  • Avery Dennison
  • TraceLink Inc
  • Inksure Technologies
  • Catalent Pharma Solution Inc
  • Authentix Inc.

Key Target Audience

  • Anti-counterfeit packaging Manufacturers
  • Anti-counterfeit packaging suppliers
  • End-users
  • Investors
  • Government Authorities and R&D Institutions
  • Organizations, associations, and alliances related to the Anti-counterfeit packaging market
  • Consumer goods producing industries

Report Description:

  • Global Anti-counterfeit packaging market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global Anti-counterfeit packaging market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share for each of the segments, regions and countries catering to the global Anti-counterfeit packaging market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of Anti-counterfeit packaging technology based on application and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global anti-counterfeit packaging market. This offers vital and in-depth insights in order to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global     anti-counterfeit packaging market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & amp; acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the products (market-related i.e., global anti-counterfeit packaging market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the Anti-counterfeit packaging market was valued at USD 106.3 billion in 2021 to USD 284.9 billion by 2030.

The global Anti-counterfeit packaging market is growing at a CAGR of 11.6% during the forecast period 2022-2030.

The Global Anti-counterfeit packaging market has been segmented based on technology, end-user, and regions. The mass encoding segment led the market in 2021.

The North American region emerged as the largest market for the Anti-counterfeit packaging market.

The market's growth will be influenced by the rising concern of the manufacturers in reducing counterfeitings.

High manufacturing costs could hamper the market growth.

Increasing sales in the pharmaceutical sector will provide huge opportunities to the market.

Key players are Alien Technology Corp Avery Dennison Corporation, Flint Group, Zebra Technologies, AlpVision, Sicapa, Avery Dennison, TraceLink Inc, Inksure Technologies, Catalent Pharma Solution Inc, and Authentix Inc.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Application
          4.3.2. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising concern for effects of counterfeit products
    5.3. Restraints
          5.3.1. High manufacturing cost
    5.4. Opportunities
          5.4.1. Increasing sales in the pharmaceutical sector
    5.5. Challenges
          5.5.1. Raise awareness

6. Global Anti-counterfeit packaging market Analysis and Forecast, By technology
    6.1. Segment Overview
    6.2. Mass Encoding
    6.3. Tamper Evidence
    6.4. RFID
    6.5. Hologram
    6.6. Forensic Markers
    6.7. Other

7. Global Anti-counterfeit packaging market Analysis and Forecast, By End user
    7.1. Food & Beverage
    7.2. Pharmaceuticals
    7.3. Electrical & Electronics
    7.4. Automotive
    7.5. Luxury goods
    7.6. Apparels and clothing
    7.7. Others

8. Global Anti-counterfeit packaging market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Anti-counterfeit packaging market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Anti-counterfeit packaging market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Alien Technology Corp
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Avery Dennison Corporation
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Flint Group
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Zebra Technologies
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. AlpVision
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Sicapa
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Avery Dennison
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. TraceLink Inc
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Inksure Technologies
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Catalent Pharma Solution Inc
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Authentix Inc.
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis

List of Table

1. Global Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

2. Global Mass Encoding Anti-counterfeit packaging market, By Region, 2022-2030 (USD Billion)

3. Global Tamper Evidence Anti-counterfeit packaging market, By Region, 2022-2030 (USD Billion)

4. Global RFID Anti-counterfeit packaging market, By Region, 2022-2030 (USD Billion)

5. Global Hologram Anti-counterfeit packaging market, By Region, 2022-2030 (USD Billion)

6. Global Forensic Markers Anti-counterfeit packaging market, By Region, 2022-2030 (USD Billion)

7. Global Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

8. Global Food & Beverage Anti-counterfeit packaging market, By Region, 2022-2030 (USD Billion)

9. Global Pharmaceuticals, Anti-counterfeit packaging market, By Region, 2022-2030 (USD Billion)

10. Global Electrical & Electronics Anti-counterfeit packaging market, By Region, 2022-2030 (USD Billion)

11. Global Automotive Anti-counterfeit packaging market, By Region, 2022-2030 (USD Billion)

12. Global Luxury goods Anti-counterfeit packaging market, By Region, 2022-2030 (USD Billion)

13. North America Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

14. North America Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

15. U.S. Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

16. U.S. Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

17. Canada Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

18. Canada Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

19. Mexico Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

20. Mexico Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

21. Europe Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

22. Europe Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

23. Germany Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

24. Germany Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

25. France Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

26. France Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

27. U.K. Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

28. U.K. Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

29. Italy Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

30. Italy Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

31. Spain Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

32. Spain Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

33. Asia Pacific Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

34. Asia Pacific Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

35. Japan Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

36. Japan Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

37. China Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

38. China Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

39. India Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

40. India Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

41. South America Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

42. South America Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

43. Brazil Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

44. Brazil Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

45. Middle East and Africa Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

46. Middle East and Africa Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

47. UAE Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

48. UAE Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

49. South Africa Anti-counterfeit packaging market, By Technology, 2022-2030 (USD Billion)

50. South Africa Anti-counterfeit packaging market, By End-user, 2022-2030 (USD Billion)

List of Figures 

1. Global Anti-counterfeit packaging market Segmentation

2. Anti-counterfeit packaging market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Anti-counterfeit packaging Market Attractiveness Analysis By Technology

9. Global Anti-counterfeit packaging Market Attractiveness Analysis By End-user

10. Global Anti-counterfeit packaging Market Attractiveness Analysis By Region

11. Global Anti-counterfeit packaging market: Dynamics

12. Global Anti-counterfeit packaging Market Share By Technology (2022&2030)

13. Global Anti-counterfeit packaging Market Share By End-user (2022&2030)

14. Global Anti-counterfeit packaging Market Share by Regions (2022&2030)

15. Global Anti-counterfeit packaging Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2022 to 2030. The Brainy Insights has segmented the global anti-counterfeit packaging market based on the below-mentioned segments:

Global Anti-counterfeit packaging market by Technology:

  • Mass Encoding
  • Tamper Evidence
  • RFID
  • Hologram
  • Forensic Markers
  • Other technology

Global Anti-counterfeit packaging market by End-User:

  • Food & Beverage
  • Pharmaceuticals
  • Electrical & Electronics
  • Automotive
  • Luxury goods
  • Clothing and apparels
  • Others

Global Anti-counterfeit packaging market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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