Aniline Market

Aniline Market Size by Application (Methylene DiphenylDiisocyanate (MDI), Rubber-processing Chemicals, Agricultural Chemicals, Dye and Pigment, Specialty Fiber), End User (Building and Construction, Rubber, Consumer Goods, Automotive, Packaging, Agriculture), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12523
  • Published Date: Oct, 2021
  • Pages: 219
  • Category: Consumer Goods
  • Format: PDF
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Global aniline market is expected to reach USD 21.59 billion by 2028, at a CAGR of 7.85% from 2021 to 2028. Global Aniline market is witnessing a considerable growth owing to the increasing demand for polyurethane rigid foams.

Market Overview:

Aniline is also known as aniline oil, phenylamine, is a colourless, oily, water-soluble (slightly) liquid which has most varied applications from dye to pharmaceuticals. Majority of the Aniline market is consumed in the production of Methylene DiphenylDiisocyanate (MDI). This Methylene DiphenylDiisocyanate is very important in the production of rigid polyurethane (PU) foams, which has huge demand in the automotive and construction industry etc. This factor drives the rigid polyurethane(PU) foam market, which in turn drive the global aniline market. Aniline is also used in many end-user industries like agriculture, consumer goods, textile, coating, manufacturing etc. in one way or another. They are also used in the pharmaceutical industry, and more recently, there is an increase in the demand for aniline by the pharmaceutical industry. This factor is also widening the base for the Aniline market. The increase in the demand for gasoline and the fast-paced industrialization in the emerging economies are also driving this market as aniline is used here as a gasoline antiknock additive. Aniline is also used as metal corrosion-resistant. However, the fluctuating price of MDI is the major restraint for the market. Aniline is also used in the production of explosives, optical whiteners, which are used in other applications like optical whitener which are used in detergent, linen and paper to get the brightening effect. They are also used as a coating agent in the furniture, which improves durability and texture.

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Market Dynamics:

Drivers:
  • Increasing demand for polyurethane rigid foams

There is an increase in demand for polyurethane rigid foams because of its many applications in the construction and automotive industry. Rigid polyurethane foams are prepared into laminated insulation panels with a variety of facings. Polyurethane foams are chemically stable, lightweight, versatile, flexible, and durable, offering resistance to moisture, heat, and electricity. They have improved sealing, cushioning, and vibration control features, due to its low compression property. So they are used in the construction of residential and non-residential building and also in the automotive, oil & gas industries etc. The onshore and offshore pipelines insulation is done by using polyurethane foams, and also it make sure smooth running of operations in the oil & gas industry. Rigid polyurethane foam checks freezing and maintain proper fluid viscosity, protects high-cost equipment, and optimizes the heat distribution and effectively reuses it for greater efficiency. So there is a great demand for polyurethane rigid foams, which in turn drive the aniline market.

  • Increase in demand for MDI in the coatings industry and adhesives & sealants

There is an increase in demand for MDI in the coating industry. Methylene DiphenylDiisocyanate is very important in the production of rigid polyurethane(PU) foams, which has high demand in the automotive, construction industry and plastic industry. Also, there is an increase in the demand for MDI because of its application in adhesives, sealants, coating etc. They are also used as commercial applicators which insulate roofs and building walls. These are some of the factors for the surge in demand for MDI, which in turn drives the aniline market.

Restraints:
  • MDI price volatility is anticipated to hinder

Aniline is very much required for MDI (Methylene diphenyldiisocyanate) that is utilized in polyurethane foam production. This is the most rigid foams used in different appliances and constructions, and the flexible foam is used in transportation and furniture. Moreover, there is an increase in demand for MDI in the coatings industry and adhesives & sealants. But the volatility in the price of MDI is hindering the MDI market, which ultimately is hindering the aniline market.

Opportunities:
  • Increase in demand for PU insulation in construction, automotive and plastic industries

Majority of the Aniline market is consumed in the production of Methylene DiphenylDiisocyanate (MDI). This Methylene DiphenylDiisocyanate is very important in the production of rigid polyurethane(PU) foams, which has huge demand in the automotive and construction industry etc.Rigid polyurethane foams are prepared into laminated insulation panels with a variety of facings. Polyurethane foams are chemically stable, lightweight, versatile, flexible, and durable, offering resistance to moisture, heat, and electricity. They have improved sealing, cushioning, and vibration control features, due to its low compression property. So they are used in the construction of residential and non-residential building and also in the automotive, oil & gas industries etc.

Segmentation Analysis:

The global Aniline market has been segmented based on application, end-user and regions.

  • Application segment include Methylene DiphenylDiisocyanate (MDI), Rubber-processing Chemicals, Agricultural Chemicals, Dye and Pigment, Specialty Fiber and Others. MDI segment is expected to dominate the aniline market share with a market share of around 31.91% in 2020. This is because aniline is very much needed for MDI, which then form polyurethane foam. Also, there is a rise in the application for rubber, which is driving the growth of the global aniline market in the forecasting period.
  • The end-user segment includes construction, furniture & interior, electronics & appliances, automotive, footwear and others. Construction segment is dominating the aniline market share with a market share of around 27.85% in 2020. This is due to the rigid and spray polyurethane foam which are broadly used by construction industries as they have to follow building codes by the government globally for energy efficiency. Recently this has become the trend, and home builders and owners are preferring buildings that are energy efficient.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Asia Pacific region is having the highest market share in the global aniline market, accounting for around 32.47% of the market share in 2020.

  • Asia-Pacific region is having the highest market share in 2020. This is due to growing construction and automotive industry in the region.  The developing economies in the region like India, China are investing in developing the infrastructure of the country. Now more emphasis is given to implements all the standards and codes by the government to make a smart building which is energy efficient. Also, the growing automobile sector in China is also indirectly propelling the demand of aniline market in the region. Also, many end-user companies in the region is also propelling the market.
  • North America will show the moderate growth in the forecasting period, which owes to the demand of aniline by packaging, pharmaceuticals and textile industry.

Asia Pacific Aniline Market Share in 2020- 32.47%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances and partnerships to improve their market position in the global Aniline industry.

For instance, in 2014, Bayer MaterialScience LLC had acquired DuPont’s Baytown, Texas, aniline production facility. With the acquisition, Bayer accepts responsibility for the facility’s direct operating personnel.

For instance, in November 2015, Dow Chemical had an agreement to buy Chemours’ aniline plant in Texas. With the acquisition, Dow expected to fulfil its aniline requirements, since Dow had been the largest aniline customer for many years.

List of Key Market Players:

  • BASF Corporation
  • Bayer Material Science
  • BorsodchemMchz
  • EiDupont De Nemours
  • First Chemical Corporation
  • Jilin Connell Chemical Industry Co., Ltd.
  • Hindustan Organics Chemicals Limited
  • Huntsman International
  • Mitsubishi Chemical
  • Mitsui Chemical
  • Narmada Chematur Petrochemicals Limited
  • Petrochina Co. Ltd.
  • Sabic
  • Sp Chemicals Holdings Ltd.
  • Sumitomo Chemical
  • Sumika Bayer Urethane Co., Ltd.
  • The Dow Chemical Company
  • Tosoh Corporation

Report Description:

  • Global aniline Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global aniline market is based on revenue (USD Million/Billion), volume and price. The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global aniline market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of application, end-user and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global aniline market.  This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global aniline market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global aniline market) is covered in order to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the aniline market was valued at USD 11.07 billion in 2020 and is anticipated to reach USD 21.59 billion by 2028.

Global aniline market is growing at a CAGR of 7.85% during the forecast period 2021-2028.

The global aniline market has been segmented based on application, end user and regions. Construction segment is expected to dominate the aniline market in 2020.

The Asia Pacific region emerged as the largest market for the aniline.

Increasing demand for polyurethane rigid foams is the key driving factor for the aniline market.

MDI price volatility could hamper the market growth.

Increasing demand for PU insulation in construction, automotives and plastic industries will provide huge opportunities to the market.

Key players are BASF Corporation, Bayer Material Science, Borsodchem Mchz, EiDupont De Nemours, First Chemical Corporation, Jilin Connell Chemical Industry Co., Ltd., Hindustan Organics Chemicals Limited

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Application
          4.3.2. Market Attractiveness Analysis By End User
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for polyurethane rigid foams
          5.2.2. Increasing demand for MDI in coatings industry and adhesives & sealants
    5.3. Restrains
          5.3.1. MDI price volatility is anticipated to hinder
    5.4. Opportunities
          5.4.1. Increasing demand for PU insulation in construction, automotiveand plastic industries

6. Global AnilineMarket Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Methylene Diphenyl Diisocyanate (MDI)
    6.3. Rubber-processing Chemicals
    6.4. Agricultural Chemicals
    6.5. Dye and Pigment
    6.6. Specialty Fiber
    6.7. Others

7. Global AnilineMarket Analysis and Forecast, By End User
    7.1. Segment Overview
    7.2. Building and Construction
    7.3. Rubber
    7.4. Consumer Goods
    7.5. Automotive
    7.6. Packaging
    7.7. Agriculture
    7.8. Others

8. Global AnilineMarket Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global AnilineMarket-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in GlobalAnilineMarket
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. BASF Corporation
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Bayer Material Science
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. BorsodchemMchz
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. EiDupont De Nemours
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. First Chemical Corporation
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Jilin Connell Chemical Industry Co., Ltd.
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Hindustan Organics Chemicals Limited
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Huntsman International
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Mitsubishi Chemical
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Mitsui Chemical
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Narmada Chematur Petrochemicals Limited
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Petrochina Co. Ltd.
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Sabic
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. Sp Chemicals Holdings Ltd.
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. Sumitomo Chemical
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis
    10.16. Sumika Bayer Urethane Co., Ltd.
          10.16.1. Business Overview
          10.16.2. Company Snapshot
          10.16.3. Company Market Share Analysis
          10.16.4. Company Product Portfolio
          10.16.5. Recent Developments
          10.16.6. SWOT Analysis
    10.17. The Dow Chemical Company
          10.17.1. Business Overview
          10.17.2. Company Snapshot
          10.17.3. Company Market Share Analysis
          10.17.4. Company Product Portfolio
          10.17.5. Recent Developments
          10.17.6. SWOT Analysis
    10.18. Tosoh Corporation
          10.18.1. Business Overview
          10.18.2. Company Snapshot
          10.18.3. Company Market Share Analysis
          10.18.4. Company Product Portfolio
          10.18.5. Recent Developments
          10.18.6. SWOT Analysis
 

List of Table

1. Global Aniline Market, By Application, 2018-2028  (USD Billion)(Million Tons) 

2. Global Methylene DiphenylDiisocyanate (MDI), Aniline Market, By Region, 2018-2028 (USD Billion)(Million Tons) 

3. Global Rubber-processing Chemicals, Aniline Market, By Region, 2018-2028 (USD Billion)(Million Tons) 

4. Global Agricultural Chemicals, Aniline Market, By Region, 2018-2028 (USD Billion)(Million Tons) 

5. Global Dye and Pigment, Aniline Market, By Region, 2018-2028 (USD Billion)(Million Tons) 

6. Global Specialty Fiber, Aniline Market, By Region, 2018-2028 (USD Billion)(Million Tons) 

7. Global Others, Aniline Market, By Region, 2018-2028 (USD Billion)(Million Tons) 

8. Global Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

9. Global Building and ConstructionAniline Market, By Region, 2018-2028   (USD Billion)(Million Tons) 

10. Global RubberAniline Market, By Region, 2018-2028 (USD Billion)(Million Tons) 

11. Global Consumer GoodsAniline Market, By Region, 2018-2028 (USD Billion)(Million Tons) 

12. Global AutomotiveAniline Market, By Region, 2018-2028 (USD Billion)(Million Tons) 

13. Global PackagingAniline Market, By Region, 2018-2028 (USD Billion)(Million Tons) 

14. Global AgricultureAniline Market, By Region, 2018-2028 (USD Billion)(Million Tons) 

15. Global OthersAniline Market, By Region, 2018-2028 (USD Billion)(Million Tons) 

16. Global Aniline Market, By Region, 2018-2028 (USD Billion)(Million Tons) 

17. Global Aniline Market, By North America, 2018-2028 (USD Billion)(Million Tons) 

18. North America Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

19. North America Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

20. U.S. Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

21. U.S. Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

22. Canada Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

23. Canada Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

24. Mexico Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

25. Mexico Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

26. Europe Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

27. Europe Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

28. Germany Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

29. Germany Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

30. France Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

31. France Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

32. U.K. Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

33. U.K. Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

34. Italy Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

35. Italy Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

36. Spain Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

37. Spain Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

38. Asia Pacific Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

39. Asia Pacific Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

40. Japan Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

41. Japan Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

42. China Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

43. China Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

44. India Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

45. India Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

46. South America Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

47. South America Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

48. Brazil Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

49. Brazil Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

50. Middle East and Africa Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

51. Middle East and Africa Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

52. UAE Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

53. UAE Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

54. South Africa Aniline Market, By Application, 2018-2028 (USD Billion)(Million Tons) 

55. South Africa Aniline Market, By End User, 2018-2028 (USD Billion)(Million Tons) 

List of Figures 

1. Global Aniline Market Segmentation

2. Aniline Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Aniline Market Attractiveness Analysis By Application

9. Global Aniline Market Attractiveness Analysis By End User

10. Global Aniline Market Attractiveness Analysis By Region

11. Global Aniline Market: Dynamics

12. Global Aniline Market Share By Application (2021&2028)

13. Global Aniline Market Share By End User (2021&2028)

14. Global Aniline Market Share by Regions (2021&2028)

15. Global Aniline Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global Aniline market on the basis of below mentioned segments:

Global Aniline Market by Application:

  • Methylene Diphenyl Diisocyanate (MDI)
  • Rubber-processing Chemicals
  • Agricultural Chemicals
  • Dye and Pigment
  • Specialty Fiber
  • Others

Global Aniline Market by End User:

  • Building and Construction
  • Rubber
  • Consumer Goods
  • Automotive
  • Packaging
  • Agriculture
  • Others

Global Aniline Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa         
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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