Air Compressor Market

Air Compressor Market Size by Lubrication (Oil-Free and Oil-Filled), Product (Reciprocating/Piston, Centrifugal, and Rotary/Screw), Type (Stationary and Portable), Application (Semiconductors & Electronics, Manufacturing, Healthcare/Medical, Food & Beverage, Education, Home Appliances, Oil & Gas, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13619
  • Published Date: Aug, 2023
  • Pages: 236
  • Category: Machinery & Equipment
  • Format: PDF
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The global air compressor market was valued at USD 32.16 billion in 2022, growing at a CAGR of 5.30% from 2023 to 2032. The market is expected to reach USD 53.90 billion by 2032. The increasing investments in LNG and mining and the rise of the domestic industrial sector, particularly automotive and food & beverage, propel market growth. 

Market Introduction:

In various industries, an air compressor serves as a handy tool that harnesses power from diesel, electric motors, or gasoline engines. This power is then transformed into stored potential energy within compressed air. With its versatility, air compressors find themselves used for a range of purposes, from filling gas cylinders with highly pressurized, clean air to operating pneumatic HVAC control valves in office and school buildings. Additionally, mining, oil, and gas industries frequently employ air compressors for tasks such as aerating mud during underbalanced drilling, flushing mediums, and air pigging pipelines. High-pressure air is required to power instruments and equipment in industries such as construction, automotive, and manufacturing. In this regard, air compressors find widespread application. These versatile machines come in a range of sizes, from compact portable models to heavy-duty industrial compressors.

Air Compressor Market Size

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Recent Development
  • In February 2021, Sullair unveiled their Mid-Range Series Portable Compressors, featuring state-of-the-art electronic spiral valve technology. This cutting-edge technology offers improved operational efficiency and increased flexibility for users.

Market Dynamics:

Drivers

The growing oil and gas industry: The rapid industrialization and growing investments to enhance the oil and gas pipeline networks drive the market growth. Further, the rising adoption of variable-speed systems, and oil-free lubrication processes, is expected to drive market growth. Also, the increasing use of air compressors in various applications due to their variable speed control, ability to retrofit existing systems, and low maintenance cost are expected to drive market growth over the forecast period. Additionally, the presence of several top manufacturers and the new product launches are expected to drive market growth.

Restraints:

The lack of skilled labour: The availability and cost of skilled labour for maintaining & repairing air compressors is the restraining factor of the market growth. Furthermore, the limited availability of raw materials & elements for manufacturing air compressors is expected to hinder the market growth over the forecast period.

Opportunities:

The growing demand for portable air compressors: The increasing tendency of industrial manufacturers towards plant industrialization is associated with improved productivity & reduced factory lead times. These factors are also helping to boost the market growth. Further, the rapid growth of industries across developing & developed regions are also helping to boost market growth. However, the increased demand for compressed air in different industries for power instruments is helping to boost the market growth over the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest global air compressor market, with a 46.33% market revenue share in 2022. Customers' increasing focus on easy-to-use & energy-efficient products is anticipated to propel market growth in this region. Moreover, China and Taiwan's large industrial base for electronics and semiconductor manufacturing is expected to drive market growth in this region. Additionally, the increasing focus of consumers on easy-to-use and energy-efficient products is also propelling the market growth over the forecast period. However, the presence of several manufacturers of screw compressors in China and India and ongoing projects are helping to stimulate market growth. The North American region will account for the largest market share with revenue growth. This growth is attributed to the growth in the popularity of portable models. Further, the increasing spending on industrialization and infrastructure development and the raised expenses and capacity expansions are expected to drive market growth. Moreover, the increasing investments in infrastructural development in both regions are also helping to stimulate market growth.  

Asia Pacific Region Air Compressor Market Share in 2022 - 46.33%

 

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Lubrication Segment Analysis

The lubrication segment is divided into oil-free and oil-filled. The oil-free segment dominated the market, with a share of around 55.14% in 2022. This growth is attributed to the increasing focus of governments towards reducing carbon emissions for environmental security.

Product Segment Analysis

The product segment is divided into reciprocating/piston, centrifugal, and rotary/screw. The centrifugal segment dominated the market, with a market share of around 42.18% in 2022. This growth is attributed to various applications, including gas turbines, chemical plants, petrochemicals, food & beverage, and oil refineries.

Type Segment Analysis

The type segment is divided into stationary and portable. The stationary segment dominated the market, with a market share of around 58.12% in 2022. This growth is attributed to the increase in the usage of air compressors in the automotive industry and many other heavy engineering industries. The portable segment is anticipated to dominate the market by 45.08% in 2032 due to the rising adoption of compressors to power pneumatic tools such as grinders, sanders, and wrenchers.

Application Segment Analysis

The application segment is divided into semiconductors & electronics, manufacturing, healthcare/medical, food & beverage, education, home appliances, oil & gas, and others. The oil & gas segment dominated the market, with a market share of around 22.15% in 2022. This growth is attributed to the raised demand for air compressors to re-inject reservoir pressure preservation.

Some of the Key Market Players:
  • Ciasons Industrial Inc.
  • Aerzener Maschinenfabrik GmbH
  • Desran Compressor Co.Ltd.
  • Hitachi Ltd
  • Berkshire Hathaway Inc.
  • Atlas Copco AB
  • Gardner Denver Holdings Inc.
  • Elgi Equipments Limited
  • Ebara Corporation
  • Stanley Black & Decker Corporation
  • NINGBO XINDA GROUP CO.LTD
  • Suzler Ltd
  • Indo-Air Compressors Pvt. Ltd.

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 32.16 Billion
Market size value in 2032 USD 53.90 Billion
CAGR (2023 to 2032) 5.30%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Lubrication, Product, Type, Application

Frequesntly Asked Questions

Asia Pacific region emerged as the largest market for air compressor.

The market's growth will be influenced by the growing oil and gas industry.

The high cost of installation and maintenance of the equipment could hamper the market growth.

The increasing demand from end-use industries will provide huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Lubrication
          4.3.2. Market Attractiveness Analysis By Product
          4.3.3. Market Attractiveness Analysis By Type
          4.3.4. Market Attractiveness Analysis By Application
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The growing oil and gas industry
          5.2.2. The increasing focus on energy efficiency
    5.3. Restraints
          5.3.1. The availability and cost of skilled labor for maintaining and repairing air compressors
          5.3.2. The high cost of installation and maintenance for the equipment
    5.4. Opportunities
          5.4.1. The growing demand for portable air compressors
          5.4.2. The increasing demand from end-use industries

6. Global Air Compressor Market Analysis and Forecast, By Lubrication
    6.1. Segment Overview
    6.2. Oil-Free
    6.3. Oil-Filled

7. Global Air Compressor Market Analysis and Forecast, By Product
    7.1. Segment Overview
    7.2. Reciprocating/Piston
    7.3. Centrifugal
    7.4. Rotary/Screw

8. Global Air Compressor Market Analysis and Forecast, By Type
    8.1. Segment Overview
    8.2. Stationary
    8.3. Portable

9. Global Air Compressor Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Semiconductors & Electronics
    9.3. Manufacturing
    9.4. Healthcare/Medical
    9.5. Food & Beverage
    9.6. Education
    9.7. Home Appliances
    9.8. Oil & Gas
    9.9. Others

10. Global Air Compressor Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Air Compressor Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global Air Compressor Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Ciasons Industrial Inc.
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Aerzener Maschinenfabrik GmbH
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Desran Compressor Co.Ltd.
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Hitachi Ltd
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Berkshire Hathaway Inc.
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Atlas Copco AB
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Gardner Denver Holdings Inc.
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Elgi Equipments Limited
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Ebara Corporation
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Stanley Black & Decker Corporation
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. NINGBO XINDA GROUP CO.LTD
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. Suzler Ltd
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Product Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
    12.13. Indo-Air Compressors Pvt. Ltd.
          12.13.1. Business Overview
          12.13.2. Company Snapshot
          12.13.3. Company Market Share Analysis
          12.13.4. Company Product Portfolio
          12.13.5. Recent Developments
          12.13.6. SWOT Analysis

List of Table

1. Global Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

2. Global Oil-Free, Air Compressor Market, By Region, 2019-2032 (USD Billion) 

3. Global Oil-Filled, Air Compressor Market, By Region, 2019-2032 (USD Billion) 

4. Global Air Compressor Market, By Product, 2019-2032 (USD Billion)

5. Global Reciprocating/Piston, Air Compressor Market, By Region, 2019-2032 (USD Billion)

6. Global Centrifugal, Air Compressor Market, By Region, 2019-2032 (USD Billion)

7. Global Rotary/Screw, Air Compressor Market, By Region, 2019-2032 (USD Billion)

8. Global Air Compressor Market, By Type, 2019-2032 (USD Billion)

9. Global Stationary, Air Compressor Market, By Region, 2019-2032 (USD Billion)

10. Global Portable, Air Compressor Market, By Region, 2019-2032 (USD Billion)

11. Global Air Compressor Market, By Application, 2019-2032 (USD Billion)

12. Global Semiconductors & Electronics, Air Compressor Market, By Region, 2019-2032 (USD Billion)

13. Global Manufacturing, Air Compressor Market, By Region, 2019-2032 (USD Billion)

14. Global Healthcare/Medical, Air Compressor Market, By Region, 2019-2032 (USD Billion)

15. Global Food & Beverage, Air Compressor Market, By Region, 2019-2032 (USD Billion)

16. Global Education, Air Compressor Market, By Region, 2019-2032 (USD Billion)

17. Global Home Appliances, Air Compressor Market, By Region, 2019-2032 (USD Billion)

18. Global Oil & Gas, Air Compressor Market, By Region, 2019-2032 (USD Billion)

19. Global Others, Air Compressor Market, By Region, 2019-2032 (USD Billion)

20. North America Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

21. North America Air Compressor Market, By Product, 2019-2032 (USD Billion)

22. North America Air Compressor Market, By Type, 2019-2032 (USD Billion)

23. North America Air Compressor Market, By Application, 2019-2032 (USD Billion)

24. U.S. Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

25. U.S. Air Compressor Market, By Product, 2019-2032 (USD Billion)

26. U.S. Air Compressor Market, By Type, 2019-2032 (USD Billion)

27. U.S. Air Compressor Market, By Application, 2019-2032 (USD Billion)

28. Canada Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

29. Canada Air Compressor Market, By Product, 2019-2032 (USD Billion)

30. Canada Air Compressor Market, By Type, 2019-2032 (USD Billion)

31. Canada Air Compressor Market, By Application, 2019-2032 (USD Billion)

32. Mexico Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

33. Mexico Air Compressor Market, By Product, 2019-2032 (USD Billion)

34. Mexico Air Compressor Market, By Type, 2019-2032 (USD Billion)

35. Mexico Air Compressor Market, By Application, 2019-2032 (USD Billion)

36. Europe Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

37. Europe Air Compressor Market, By Product, 2019-2032 (USD Billion)

38. Europe Air Compressor Market, By Type, 2019-2032 (USD Billion)

39. Europe Air Compressor Market, By Application, 2019-2032 (USD Billion)

40. Germany Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

41. Germany Air Compressor Market, By Product, 2019-2032 (USD Billion)

42. Germany Air Compressor Market, By Type, 2019-2032 (USD Billion)

43. Germany Air Compressor Market, By Application, 2019-2032 (USD Billion)

44. France Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

45. France Air Compressor Market, By Product, 2019-2032 (USD Billion)

46. France Air Compressor Market, By Type, 2019-2032 (USD Billion)

47. France Air Compressor Market, By Application, 2019-2032 (USD Billion)

48. U.K. Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

49. U.K. Air Compressor Market, By Product, 2019-2032 (USD Billion)

50. U.K. Air Compressor Market, By Type, 2019-2032 (USD Billion)

51. U.K. Air Compressor Market, By Application, 2019-2032 (USD Billion)

52. Italy Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

53. Italy Air Compressor Market, By Product, 2019-2032 (USD Billion)

54. Italy Air Compressor Market, By Type, 2019-2032 (USD Billion)

55. Italy Air Compressor Market, By Application, 2019-2032 (USD Billion)

56. Spain Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

57. Spain Air Compressor Market, By Product, 2019-2032 (USD Billion)

58. Spain Air Compressor Market, By Type, 2019-2032 (USD Billion)

59. Spain Air Compressor Market, By Application, 2019-2032 (USD Billion)

60. Asia Pacific Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

61. Asia Pacific Air Compressor Market, By Product, 2019-2032 (USD Billion)

62. Asia Pacific Air Compressor Market, By Type, 2019-2032 (USD Billion)

63. Asia Pacific Air Compressor Market, By Application, 2019-2032 (USD Billion)

64. Japan Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

65. Japan Air Compressor Market, By Product, 2019-2032 (USD Billion)

66. Japan Air Compressor Market, By Type, 2019-2032 (USD Billion)

67. Japan Air Compressor Market, By Application, 2019-2032 (USD Billion)

68. China Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

69. China Air Compressor Market, By Product, 2019-2032 (USD Billion)

70. China Air Compressor Market, By Type, 2019-2032 (USD Billion)

71. China Air Compressor Market, By Application, 2019-2032 (USD Billion)

72. India Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

73. India Air Compressor Market, By Product, 2019-2032 (USD Billion)

74. India Air Compressor Market, By Type, 2019-2032 (USD Billion)

75. India Air Compressor Market, By Application, 2019-2032 (USD Billion)

76. South America Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

77. South America Air Compressor Market, By Product, 2019-2032 (USD Billion)

78. South America Air Compressor Market, By Type, 2019-2032 (USD Billion)

79. South America Air Compressor Market, By Application, 2019-2032 (USD Billion)

80. Brazil Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

81. Brazil Air Compressor Market, By Product, 2019-2032 (USD Billion)

82. Brazil Air Compressor Market, By Type, 2019-2032 (USD Billion)

83. Brazil Air Compressor Market, By Application, 2019-2032 (USD Billion)

84. Middle East and Africa Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

85. Middle East and Africa Air Compressor Market, By Product, 2019-2032 (USD Billion)

86. Middle East and Africa Air Compressor Market, By Type, 2019-2032 (USD Billion)

87. Middle East and Africa Air Compressor Market, By Application, 2019-2032 (USD Billion)

88. UAE Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

89. UAE Air Compressor Market, By Product, 2019-2032 (USD Billion)

90. UAE Air Compressor Market, By Type, 2019-2032 (USD Billion)

91. UAE Air Compressor Market, By Application, 2019-2032 (USD Billion)

92. South Africa Air Compressor Market, By Lubrication, 2019-2032 (USD Billion)

93. South Africa Air Compressor Market, By Product, 2019-2032 (USD Billion)

94. South Africa Air Compressor Market, By Type, 2019-2032 (USD Billion)

95. South Africa Air Compressor Market, By Application, 2019-2032 (USD Billion)

List of Figures 

1. Global Air Compressor Market Segmentation

2. Global Air Compressor Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Air Compressor Market Attractiveness Analysis By Lubrication  

9. Global Air Compressor Market Attractiveness Analysis By Product 

10. Global Air Compressor Market Attractiveness Analysis By Type

11. Global Air Compressor Market Attractiveness Analysis By Application

12. Global Air Compressor Market Attractiveness Analysis By Region

13. Global Air Compressor Market: Dynamics

14. Global Air Compressor Market Share By Lubrication (2023 & 2032)

15. Global Air Compressor Market Share By Product (2023 & 2032)

16. Global Air Compressor Market Share By Type (2023 & 2032)

17. Global Air Compressor Market Share By Application (2023 & 2032)

18. Global Air Compressor Market Share By Regions (2023 & 2032)

19. Global Air Compressor Market Share By Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global air compressor based on below mentioned segments:

Global Air Compressor Market by Lubrication:

  • Oil-Free
  • Oil-Filled

Global Air Compressor Market by Product:

  • Reciprocating/Piston
  • Centrifugal
  • Rotary/Screw

Global Air Compressor Market by Type:

  • Stationary
  • Portable

Global Air Compressor Market by Application:

  • Semiconductors & Electronics
  • Manufacturing
  • Healthcare/Medical
  • Food & Beverage
  • Education
  • Home Appliances
  • Oil & Gas
  • Others

Global Air Compressor by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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