Acrylic Resins Market

Acrylic Resins Market Size by Type (Thermoplastic Acrylic Resin, Thermosetting Acrylic Resin, Acrylic Polyol Resin, Acrylic Copolymer Emulsion, Acrylic Styrene copolymer Emulsion, Acrylic Emulsion Polymer, Vinyl Acetate copolymer Emulsion, and Others), By End Use (Paints and Coatings, Construction, Textiles, Paper Industry, Fibers and Adhesives, Automotive, and Others), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13057
  • Published Date: Nov, 2022
  • Pages: 235
  • Category: Chemicals & Materials
  • Format: PDF
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The acrylic resins market was estimated at around USD 15.4 billion in 2021, growing at a CAGR of nearly 5.2% during 2022-2030. The market is projected to reach approximately USD 24.3 billion by 2030.

Acrylic Resins Market: Overview

An artificial resin made from acrylic acid, methacrylic acid, and acrylate monomers is known as an acrylic resin. The three main categories are thermoplastic, thermoset, and waterborne. High molecular weight thermoplastic acrylic resins need a lot of organic solvent to dissolve them. They are frequently used as topcoats and exterior coats because of their great level of durability. Acrylic resins that are thermosetting change when they come into contact with heat or moisture.

Unlike thermoplastics, they are highly durable and do not often soften when subjected to high temperatures. In comparison to natural or polymer resins, acrylic resins are far more stable and robust. It is extremely resilient and has thermoformability, which is the capacity to undergo heating, shaping, and cooling without exhibiting any visible physical changes. They are significantly more expensive than polyester or natural resin, though. Increasing levels of urbanization and industrialization, the intensity of construction and infrastructure projects, and the growing demand for hospitals and healthcare facilities to contain the pandemic are some of the major elements propelling the market. Materials that are both aesthetically pleasing and useful must be used in modern architecture and buildings. Extremely robust, resilient, and protective materials are required. The best adhesives to use in these circumstances are acrylic resins.

Acrylic Resins Market Size

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Acrylic Resins Market: COVID – 19 Impact Analysis

Acrylic resins are mainly used in the construction industry. The building industry has suffered as a result of the lockdown in some nations and logistical limitations. The sector has been negatively impacted by supply chain interruptions, manpower shortages, logistical challenges, component shortages, drops in demand, and stoppage of manufacturing due to lockdown in a number of nations. During this period of crisis, raw material suppliers and other related businesses are compelled to review their approaches to serving this industry. Due of the epidemic, residential and commercial construction has reached a standstill. During this economic crisis, there was little demand from this industry for acrylic resins. Order shipment delays, supply chain restrictions, a lack of personnel and equipment, and a material shortage were some of the more significant problems. Market is anticipated to rebound after this crisis is over, and demand is likely to rise.

Acrylic Resins Market: Growth Drivers

Increasing demand for acrylic resins to accelerate the market’s growth

All around the world, there is a significant increase in demand for acrylic resins. In the field of architecture and building, high-performance materials are required for both protection and adornment purposes. Acrylic resin-based paint, coatings, adhesives, and sealants must have exceptionally high levels of consistency in quality and performance as well as cost effectiveness in order to be used in building and construction. As a result, solutions based on acrylic resin are becoming more and more popular in the building and construction sector. Global demand for acrylic resins is expected to rise as developing countries desire improved housing and infrastructure. The market for acrylic resin will experience considerable increase due to rapid industrialization, rising disposable incomes, ease of financing, changing lifestyles, rising demand for single-family houses, and urbanization. A rise in market value will also result from increased trade through air travel. Other market growth variables that are anticipated to support the market's growth include the expansion of the automobile industry and rising defense spending.

Benefits of acrylic resins will drive the market

While having less of an unfavorable effect on the environment, acrylic resins generated by water are just as effective as those made of solvents. Because of their simple formulation processes, superior durability, quick drying times, and low odor emission, these resins are currently used more commonly. Water-based acrylic resins are preferred since using solvent-based acrylic resins in confined spaces might be uncomfortable or dangerous for the workers due to solvent evaporation. Acrylic resins offer color consistency and adhesion, are resistant to hydrolysis and the elements, and have a glossy outer look. They are used in a variety of products due to these unique perceived advantages, including mobile phones, binders for processing paper and fiber, outdoor signs, watch crystals, optical lenses, PC displays, headlights, dishes, floor waxes, lighting fixtures, piano keys, and more. The global acrylic resin market is anticipated to have significant growth due to the quick development of these end-use sectors, particularly the automobile industry.

Acrylic Resins Market: Segmentation Analysis

The acrylic resins market is segmented into the type, and end use. Based on type, the market for thermoplastic acrylic resins segment is estimated to lead the market during the forecast period. Reactive groups are absent from the polymers that make up the resin. Since these resins lack cross-linking, polymer chains, they do not. High molecular weight polymers are utilized to improve the interaction of various polymer chains. Typically, as temperature rises, thermoplastic resins become softer and are reshapable. These resins can be used in extrusion, compression molding, or injection molding because of this feature. Inks and adhesives are a couple of the main applications for these polymers.

By end use, the paints & coatings segment is anticipated to dominant the acrylic resins market during the forecast period. Since acrylic resins provide a lustrous finish, they are employed in the paint and coating business for DIY (do-it-yourself) coatings, decorative coatings, and residential and commercial building. Acrylic resin is mostly used in the paint and coatings business.

The largest market share is anticipated to belong to the building and construction sector. This is explained by the rapidly rising number of residential and commercial construction projects in both developed and emerging nations.

Report Scope

Attribute Description
Market Size Revenue (USD Billion)
Report Coverage Revenue estimation and forecast, company profile, competitive landscape, growth factors, and recent trends
CAGR (2022 to 2030) 5.2%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments

By Type
By End Use

Regional Segments North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Key Insights:

  • Based on product segmentation, the thermoplastic acrylic resins segment is estimated to hold the largest market share during the forecast period.
  • Based on end use segmentation, the paints & coatings segment is the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the Asia Pacific region was the leading revenue generator in 2021.

Recent Development

  • September 2020: The most recent development for pressure-sensitive paper and film label applications was introduced by Dow in North America with the debut of its INVISU acrylic adhesive range.
  • April 2018: In support of the paper coating industry, BASF debuted a vinyl acrylic latex binder at PaperCon 2018. When using typical coating application techniques, coated unbleached kraft and coated recycled board from VINOFAN create a binder with excellent runnability, high binding strength, and good coverage.

Regional Landscape

Asia-Pacific is anticipated to remain one of the most appealing markets throughout the projection period, and this region accounts for the majority revenue share in the market. The region with the greatest potential for growth over the next few years is Asia Pacific. Due to the region's tremendous economic development, locals' fortunes are improving. High demand would result in the region as a result. In terms of both production and consumption, Asia Pacific is likewise a major force on the worldwide market. Due to their needs for acrylic in the building, paint and coating, industrial, and commercial sectors, India and China are two of the region's most important market-driven economies. The region's acrylic resin production is anticipated to benefit from flexible laws combined with government assistance, such as tax breaks to boost manufacturing, mostly in China and India.

List of the prominent players in the Global Acrylic resins market:

  • Aditya Birla Group Chemicals
  • Mitsubishi Chemical Corporation
  • Arkema
  • Cardolite Corporation
  • BASF SE
  • Kukdo Chemical Co., Ltd.,
  • Evonik Industries AG
  • Hexion
  • Huntsman International LLC
  • DSM

The global acrylic resins market is segmented as follows:

By Type

  • Thermoplastic Acrylic Resin
  • Thermosetting Acrylic Resin
  • Acrylic Polyol Resin
  • Acrylic Copolymer Emulsion
  • Acrylic Styrene copolymer Emulsion
  • Acrylic Emulsion Polymer
  • Vinyl Acetate copolymer Emulsion
  • Others

By End Use

  • Paints and Coatings
  • Construction
  • Textiles
  • Paper Industry
  • Fibers and Adhesives
  • Automotive
  • Others

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Kuwait
  • Egypt
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By End Use
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. I Increasing demand for acrylic resins to accelerate the market’s growth
          5.2.2. Benefits of acrylic resins will drive the market
    5.3. Restrains
          5.3.1. Health issues would hamper the market
    5.4. Opportunities
          5.4.1. Growing opportunity of environmentally formulations

6. Global Acrylic Resins Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Thermoplastic Acrylic Resin
    6.3. Thermosetting Acrylic Resin
    6.4. Acrylic Polyol Resin
    6.5. Acrylic Copolymer Emulsion
    6.6. Acrylic Styrene copolymer Emulsion
    6.7. Acrylic Emulsion Polymer
    6.8. Vinyl Acetate copolymer Emulsion
    6.9. Others

7. Global Acrylic Resins Market Analysis and Forecast, By End Use
    7.1. Segment Overview
    7.2. Paints and Coatings
    7.3. Construction
    7.4. Textiles
    7.5. Paper Industry
    7.6. Fibers and Adhesives
    7.7. Automotive
    7.8. Others

8. Global Acrylic Resins Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
          8.3.6. Rest of Europe
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
          8.4.4. Australia
          8.4.5. South Korea
          8.4.6. Rest of Asia-Pacific
    8.5. South America
          8.5.1. Brazil
          8.5.2. Argentina
          8.5.3. Rest of South America
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
          8.6.3. Egypt
          8.6.4. Kuwait
          8.6.5. Saudi Arabia
          8.6.6. Rest of Middle East & Africa

9. Global Acrylic Resins Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Acrylic Resins market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Type Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Aditya Birla Group Chemicals
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company End Use Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Mitsubishi Chemical Corporation
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company End Use Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Arkema
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company End Use Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Cardolite Corporation
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company End Use Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. BASF SE
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company End Use Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Kukdo Chemical Co., Ltd.,
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company End Use Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. . Evonik Industries AG
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company End Use Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Hexion
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company End Use Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Huntsman International LLC
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company End Use Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. DSM
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company End Use Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

2. Global Thermoplastic Acrylic Resin Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

3. Global Thermosetting Acrylic Resin Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

4. Global Acrylic Polyol Resin Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

5. Global Acrylic Copolymer Emulsion Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

6. Global Acrylic Styrene copolymer Emulsion Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

7. Global Acrylic Emulsion Polymer Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

8. Global Vinyl Acetate copolymer Emulsion Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

9. Global Others Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

10. Global Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

11. Global Paints and Coatings Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

12. Global Construction Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

13. Global Textiles Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

14. Global Paper Industry Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

15. Global Fibers and Adhesives Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

16. Global Automotive Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

17. Global Others Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

18. Global Acrylic Resins Market, By Region, 2022-2030(USD Billion) 

19. Global Acrylic Resins Market, By North America, 2022-2030(USD Billion) 

20. North America Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

21. North America Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

22. U.S. Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

23. U.S. Acrylic Resins Market, By End Use, 2022-2030(USD Billion)  

24. Canada Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

25. Canada Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

26. Mexico Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

27. Mexico Acrylic Resins Market, By End Use, 2022-2030(USD Billion)  

28. Europe Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

29. Europe Acrylic Resins Market, By End Use, 2022-2030(USD Billion)  

30. Germany Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

31. Germany Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

32. France Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

33. France Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

34. U.K. Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

35. U.K. Acrylic Resins Market, By End Use, 2022-2030(USD Billion)  

36. Italy Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

37. Italy Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

38. Spain Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

39. Spain Acrylic Resins Market, By End Use, 2022-2030(USD Billion)

40. Rest of Europe Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

41. Rest of Europe Acrylic Resins Market, By End Use, 2022-2030(USD Billion)

42. Asia Pacific Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

43. Asia Pacific Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

44. Japan Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

45. Japan Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

46. China Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

47. China Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

48. India Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

49. India Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

50. Australia Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

51. Australia Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

52. South Korea Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

53. South Korea Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

54. Rest of Asia-Pacific Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

55. Rest of Asia-Pacific Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

56. South America Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

57. South America Acrylic Resins Market, By End Use, 2022-2030(USD Billion)  

58. Brazil Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

59. Brazil Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

60. Argentina Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

61. Argentina Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

62. Rest of Latin America Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

63. Rest of Latin America Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

64. Middle East and Africa Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

65. Middle East and Africa Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

66. UAE Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

67. UAE Acrylic Resins Market, By End Use, 2022-2030(USD Billion)  

68. South Africa Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

69. South Africa Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

70. Egypt Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

71. Egypt Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

72. Kuwait Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

73. Kuwait Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

74. Saudi Arabia Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

75. Saudi Arabia Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

76. Rest of Middle East & Africa Acrylic Resins Market, By Type, 2022-2030(USD Billion) 

77. Rest of Middle East & Africa Acrylic Resins Market, By End Use, 2022-2030(USD Billion) 

List of Figures 

1. Global Acrylic Resins Market Segmentation

2. Acrylic Resins Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Acrylic Resins Market Attractiveness Analysis By Type

9. Global Acrylic Resins Market Attractiveness Analysis By End Use

10. Global Acrylic Resins Market Attractiveness Analysis By Region

11. Global Acrylic Resins Market: Dynamics

12. Global Acrylic Resins Market Share By Type(2022 & 2030)

13. Global Acrylic Resins Market Share By End Use(2022 & 2030)

14. Global Acrylic Resins Market Share by Regions (2022 & 2030)

15. Global Acrylic Resins Market Share by Company (2021)

By Type

  • Thermoplastic Acrylic Resin
  • Thermosetting Acrylic Resin
  • Acrylic Polyol Resin
  • Acrylic Copolymer Emulsion
  • Acrylic Styrene copolymer Emulsion
  • Acrylic Emulsion Polymer
  • Vinyl Acetate copolymer Emulsion
  • Others

By End Use

  • Paints and Coatings
  • Construction
  • Textiles
  • Paper Industry
  • Fibers and Adhesives
  • Automotive
  • Others

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Kuwait
  • Egypt
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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