Accounts Receivable Automation Market

Accounts Receivable Automation Market Size by Deployment Type (On-premise, Cloud), Industry Vertical (BFSI, Retail & Consumer Goods, Healthcare, IT & Telecom, Manufacturing, Energy & Utilities, and Others), Region, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12695
  • Published Date: Jul, 2024
  • Pages: 236
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global Accounts Receivable Automation market is expected to reach USD 3.8 Billion by 2033, at a CAGR of 12.5% from 2024 to 2033. Accounts receivable automation market growth would be driven by the growing volume of financial transactions in an organization and the need for an effective cash management system over the forecast period. Also, automation reduces operational costs as it can easily perform tasks that require several people. So, it reduces the need for extensive manpower. Automation guarantees precise invoicing which leads to faster dispute resolution & customer satisfaction.

Market Overview:

Accounts receivable automation is a process of automating accounts receivable which can help save time, prevents errors, and reduce cost. The manual process of entering data in the sheet is being automated and streamlining the whole system electronically with the help of software that reduces repetitive and time-consuming tasks. In this automation the complete process of accounts receivable from invoicing to credit management and reconciliation, every step is optimized which results in improved cash flow by bringing money for the organization. Usually, the process of accounts receivable is too complex and takes up a lot of time. It has too many different financial systems, multiple steps to be done manually, and very little standardization which often has interruptions resulting in issues demanding quick resolution. So, the best way to all these problems is to automate the end-to-end process of accounts receivable using softwares that can solve the challenges quickly, with guaranteed results, and accurately. A machine doing things also reduces the chances of errors which is usually done by humans. It reduces errors such as overpayments, duplicate payments, and fraudulent payments, and makes it easier to capture early payment discounts. It enables a business to optimize cash flow, reduce costs, and mitigate financial risks. Automation offers a high level of security which confirms security and reduces the risk of fraud and unauthorized access. Also, the rise in remote work generates an opportunity for accounts receivable automation by which employees can have remote access.

Accounts Receivable Automation Market Size

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Market Dynamics:

Drivers
  • Faster invoicing and payments

Accounts receivable automation helps in sending the invoices to the customers and clients on time reducing the time duration for sending invoices and receiving payments. The AR automation creates e-invoices that are accessible to the consumers who can directly pay the payments by clicking on the link. This reduces the time taken in payments and saves the time taken in auditing accounts. It also helps to speed up invoicing and manage the base transaction of the customers. The faster invoicing is boosting the growth of the market.

Restraints:
  • Higher cost of automation software

The adoption of new technologies in creating software for automating the accounts receivable is leading to higher prices of the software. To increase efficiency several changes are continuously being made in the software which also incurs costs and acts as a restraint to the growth of the market.

Opportunities:
  • Higher demand

Many people these days are preferring software for doing manual work as it reduces the chances of human error and saves a lot of time. The higher demand among businesses for automation of accounts receivable is a great opportunity for the growth of the market. The rising demand for accounts receivable software from all sectors and businesses is a great opportunity for the market.

Challenges:
  • Lack of trust

Many businesses who have been doing the accounts receivable work manually are reluctant to shift to the automation part as they have trust issues on the software and have a fear of data loss. The lack of trust in technologies is becoming a hurdle for the growth of the market.

Segmentation Analysis:

The global accounts receivable automation market has been segmented based on deployment type, industry vertical, and regions.

  • The deployment type segment is divided into on-premise and cloud.  The on-premise segment dominated the market with a market share of around 63% in 2023. Businesses prefer on-premise deployment of accounts receivable as it gives them full control of the business accounts and records of transactions. It is a traditional approach to implement solutions to any problems related to the accounts receivable of an enterprise. It also gives full control over the assets and infrastructure of the organization as well as enhances the online security measures of an organization.
  • The industry vertical segment is divided into BFSI, retail & consumer goods, healthcare, IT & telecom, manufacturing, energy & utilities, and others. In 2023, the manufacturing segment dominated the market, accounting for around 23% of global revenue. The manufacturing industry is always on the edge of due credits collection. Because of this, the manufacturing industries are focusing on seeking methods to reduce the burden of payment collection by adopting technologically advanced systems and software which result in the improvement of accounts receivable.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Asia Pacific region emerged as the largest market for the global Accounts Receivable Automation market with a 39.8% share of the market revenue in 2023.

Asia Pacific region Accounts Receivable Automation Market Share in 2023 - 39.8%

 

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  • The Asia Pacific currently dominates the accounts receivable automation market due to the increasing demand for automating day-to-day operational processes of the organizations. With the growing demand for timely processing of payments and precise management of accounting procedures from customers and clients, accounts receivable automation is adopted by businesses to thrust the payment collection. The demand for accounts receivable automation in the APAC region is driving because of the growing demand for automation and secured payable processes.
Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global accounts receivable automation industry.

In April 2019, Oracle NetSuite the software developed by Oracle got enhanced by adding new capabilities in project management, commerce, analytics, financials, HR, global trade, marketing, and supply chain. The new accounting features added helps companies streamline their complete process of financial management.

List of Key Market Players:
  • Sage
  • Oracle
  • Bottomline technologies
  • High Radius
  • Financial Force
  • Rimilia
  • Emagia
  • Zoho
  • Comarch
  • Yay Pay
Key Target Audience
  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)
Report Description:
  • Global Accounts Receivable Automation Market, Industry Analysis, Trends, Analysis and Forecast, 2024 to 2033 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2023 is considered as the base year of the report. 2020 to 2022 are considered as the historic years and 2024 to 2033 are the forecast years. The global accounts receivable automation market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to the global accounts receivable automation market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of accounts receivable automation based on deployment type, industry verticals, component, organizational size, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global accounts receivable automation market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global accounts receivable automation market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global accounts receivable automation market) are covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the accounts receivable automation market was valued at USD 1.34 billion in 2023 to USD 4.34 billion by 2033.

The global accounts receivable automation market is growing at a CAGR of 12.5% during the forecast period 2024-2033.

Asia Pacific region emerged as the largest market for accounts receivable automation.

The market's growth will be influenced by faster invoicing and payments provided by the accounts receivable automation.

The higher cost of automation software could hamper the market growth.

Higher demand among several industries will provide huge opportunities to the market.

Key players are Sage, Oracle, Bottomline technologies, High Radius, Financial Force, Rimilia, Emagia, Zoho, Comarch, and Yay Pay.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Deployment Type
          4.3.2. Market Attractiveness Analysis By Industry Verticals
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Faster invoicing and payments
    5.3. Restraints
          5.3.1. Higher cost of automation software
    5.4. Opportunities
          5.4.1. Higher demand
    5.5. Challenges
          5.5.1. Lack of trust

6. Global Accounts Receivable Automation Market Analysis and Forecast, By Deployment Type
    6.1. Segment Overview
    6.2. On-Premise
    6.3. Cloud

7. Global Accounts Receivable Automation Market Analysis and Forecast, By Industry Verticals
    7.1. Segment Overview
    7.2. BFSI
    7.3. Retail & Consumer goods
    7.4. Healthcare
    7.5. IT & Telecom
    7.6. Manufacturing
    7.7. Energy & Utilities
    7.8. Others

8. Global Accounts Receivable Automation Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Accounts Receivable Automation Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Accounts Receivable Automation Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Sage
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Component Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Oracle
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Component Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Bottomline technologies
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Component Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. High Radius
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Component Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Financial Force
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Component Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Rimilia
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Component Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Emagia
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Component Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Zoho
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Component Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Comarch
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Component Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Yay Pay
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis

List of Table

1. Global Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

2. Global On-Premise Accounts Receivable Automation Market, By Region, 2020-2033 (USD Billion) 

3. Global Cloud Accounts Receivable Automation Market, By Region, 2020-2033 (USD Billion) 

4. Global Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

5. Global BFSI Accounts Receivable Automation Market, By Region, 2020-2033 (USD Billion) 

6. Global Retail & Consumer goods Accounts Receivable Automation Market, By Region, 2020-2033 (USD Billion) 

7. Global Healthcare Accounts Receivable Automation Market, By Region, 2020-2033 (USD Billion) 

8. Global IT & Telecom Accounts Receivable Automation Market, By Region, 2020-2033 (USD Billion) 

9. Global Commercial & Industrial Accounts Receivable Automation Market, By Region, 2020-2033 (USD Billion) 

10. Global Manufacturing Accounts Receivable Automation Market, By Region, 2020-2033 (USD Billion) Others

11. Global Energy & Utilities Farms Accounts Receivable Automation Market, By Region, 2020-2033 (USD Billion)

12. Global Others Accounts Receivable Automation Market, By Region, 2020-2033 (USD Billion)

13. Global Accounts Receivable Automation Market, By Region, 2020-2033 (USD Billion) 

14. North America Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

15. North America Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

16. U.S. Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

17. U.S. Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

18. Canada Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

19. Canada Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

20. Mexico Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

21. Mexico Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

22. Europe Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

23. Europe Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

24. Germany Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

25. Germany Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

26. France Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

27. France Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

28. U.K. Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

29. U.K. Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

30. Italy Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

31. Italy Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

32. Spain Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

33. Spain Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

34. Asia Pacific Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

35. Asia Pacific Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

36. Japan Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

37. Japan Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

38. China Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

39. China Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

40. India Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

41. India Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

42. South America Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

43. South America Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

44. Brazil Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

45. Brazil Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

46. Middle East and Africa Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

47. Middle East and Africa Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

48. UAE Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

49. UAE Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

50. South Africa Accounts Receivable Automation Market, By Deployment Type, 2020-2033 (USD Billion) 

51. South Africa Accounts Receivable Automation Market, By Industry Verticals, 2020-2033 (USD Billion) 

List of Figures 

1. Global Accounts Receivable Automation Market Segmentation

2. Accounts Receivable Automation Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Accounts Receivable Automation Market Attractiveness Analysis By Deployment Type

9. Global Accounts Receivable Automation Market Attractiveness Analysis By Industry Verticals

10. Global Accounts Receivable Automation Market Attractiveness Analysis By Region

11. Global Accounts Receivable Automation Market: Dynamics

12. Global Accounts Receivable Automation Market Share by Deployment Type (2023 & 2033)

13. Global Accounts Receivable Automation Market Share by Industry Verticals (2023 & 2033)

14. Global Accounts Receivable Automation Market Share by Regions (2023 & 2033)

15. Global Accounts Receivable Automation Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2022 to 2030. The Brainy Insights has segmented the global accounts receivable automation market based on the below-mentioned segments:

Global Accounts Receivable Automation Market by Deployment Type:

  • On-Premise
  • Cloud

Global Accounts Receivable Automation Market by Industry Vertical:

  • BFSI
  • Retail & Consumer Goods
  • Healthcare
  • IT & Telecom
  • Manufacturing
  • Energy & Utilities
  • Others

Global Accounts Receivable Automation Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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