3D Rendering Market

3D Rendering Market Size by Deployment Type (Cloud and On-Premise), Application (Animation, Product Design & Modelling, Visualization & Simulation and Others), Organization Size (SMEs and Large Enterprise), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13936
  • Published Date: Jan, 2024
  • Pages: 237
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global 3D Rendering market was valued at USD 3.11 Billion in 2022 and growing at a CAGR of 27.67% from 2023 to 2032. The market is expected to reach USD 34.57 Billion by 2032. This market is growing as it has become the staple of 3D art. 3D visualization is broadly used in everything from designing video games and mapping space to building buildings one lives in. 3D rendering is a procedure to convert the 3D models into 2-dimensional images that can be completely adaptable generally by designated rendering software. Alternative software is also used in many applications based on types of 3D rendering. This rendering can be non-photorealistic or photorealistic based on the application and purpose. The artist creates the model in 3D, makes the custom shading and lighting, and gives the desired angles. Then, the model is rendered in a two-dimensional image.

Market Introduction:

3D rendering is the method of making high-quality images using three-dimensional data. The 3D data can be retrieved from the scanned product. It can also be done by converting the CAD file into 3D wireframe models run through a rendering machine. 3D rendering services utilize the software to calculate shadow, light, colour, and texture to produce highly accurate photorealistic 3D images. The use of 3D rendering can eliminate the costly marketing photoshoots. Hence, 3D rendering can help in achieving flawless products. The 3D rendering market will grow significantly due to the growing demand for accurate visualization and animation. 3D rendering software is broadly used within automotive, architectural engineering construction (AEC), healthcare, gaming, entertainment, and manufacturing. Hence, the industry competition, growing adoption of 3D visualization in the AEC sector and gaming & entertainment are some factors propelling the market's growth. 3D rendering offers a platform for architects, developers and designers to communicate their projects in a more photorealistic and better way. 3D rendering has good potential for use in the media, gaming and entertainment sector. The high demand for high-definition 3D animation and graphics will propel the market's growth in the forecasting period. The 3D rendering solutions help improve the gaming experience for casual gamers and professionals. Moreover, there is a growing demand for VFX and animation content to improve the experience, such as virtual and augmented reality, fueling the market's growth. Also, 3D rendering services are being used in the digital fashion world. Digital fashion evolved as a powerful tool in the creative development of fashion designers. Countries like South Korea and Japan use 3D technologies to showcase collections. Hence, the growing demand for 3D product rendering has opened several opportunities to provide innovative solutions in many existing product portfolios of 3D software organizations.

3D Rendering Market Size

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Recent Development
  • In March 2023: Adobe Inc. launched a tool called Project Sunrise. This tool helps the marketing teams generate fresh variations of images from 3-dimensional models of products like kitchen gadgets, furniture and shoes. All these factors are helping the organization expand its market share in the 3D Rendering market.
  • In January 2022: Chaos, an organization offering photorealistic rendering technology, merged with Enscape, a German organization developing real-time rendering and workflow design. The merger is to become the global leader in 3D visualization and design workflow technology. The merger kept the name  Chaos, focusing on building a full spectrum portfolio of computer graphics and visualization for Visual Effects (VFX), Architecture, Engineering and Construction (AEC) and Product Design and verticals. It is helping the organization gain market share.    
  • In February 2021: Dassault Systèmes launched two new software packages on its platform called 3DEXPERIENCE. The software provides the learners and makers with cloud-based access to the organization’s engineering and digital design environments. Thus helping them in 3D designing applications for engineering, etc. The strategy helps the organization grow in the market.

Market Dynamics:


High demand from architecture, construction and marketing sector A certain type of 3D rendering, called architectural rendering, is used by the architecture sector. The use of 3D architectural rendering helps the artists add depth to their art form, and it helps in making work appealing to the customers. 3D rendering is also broadly being used in the construction sector. Leading construction organizations and experts use 3D rendering to present, scale, and explore the design they plan to recreate in real life. It is important in the building process. Marketers also use 3D rending to present anything virtually so that all the perks, benefits and features can be highlighted visually. All these factors are driving the 3D Rendering market.


Growing use of pirated software– Unlicensed software is used in the 3D rendering market as software piracy is growing. This results in financial loss and a decrease in the profit margin of key organizations. It also affects the retention of software developers, who look for better packages to work for the companies. All these factors eventually act as restraints for the 3D Rendering market.


The growing opportunity in the healthcare sector– 3D rendering is helping elevate the healthcare world to the next level. It helps educate healthcare professionals in preparation for their practice and assists doctors in particular situations. Healthcare professionals use 3D rendering for every application, like mapping out human autonomy, preparing surgical procedures, making diagnoses, etc. It is helping healthcare professionals improve their practice by a significant margin. It has also become a cornerstone for modern entertainment as it helps in animation. Also, 3D rendering is broadly used in SFX applications, which are used in modern media, shows and movies. All these factors will eventually drive the 3D Rendering market in the forecasting market.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global 3D Rendering market, with a 32.15% share of the market revenue in 2022. This market share is attributed to many key players in the region. 3D rendering helps enhance and improve organizational procedures to offer good products to end users. There is an early adoption of technology in the region. Hence, this technology is broadly used in sectors like engineering, architecture, construction, media & and entertainment, gaming, etc., in the region. All these factors are eventually driving the 3D Rendering market in the region.

North America Region 3D Rendering Market Share in 2022 - 32.15%



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  • The Asia Pacific region has the fastest growth rate. This growth is attributed to its growing use in improving the game experience for professional and casual gamers. Also, animation tools have increased market penetration in countries like Japan and China for supporting special effects in digital media. Moreover, fashion design software is also in high demand in the Asian market as fashion brands focus on digitalizing their designs to promote their garments.
Deployment Type Segment Analysis

The deployment type segment is divided into cloud and on-premise. The cloud segment dominated the market, with a market share of around 76.88% in 2022. This high market share is attributed to a shift in trend from on-premise deployment to cloud-based deployment as it helps in enabling cost and time optimization. Cloud-based deployment provides the organization with high scalability, on-demand accessibility of resources and increased mobility. 

Application Segment Analysis

The application segment is divided into animation, product design & modelling, visualization & simulation and others. The visualization & simulation segment dominated the market, with a market share of around 38.11% in 2022. This market share is attributed to organizations' growing demand for visualization and simulation solutions as they want to decrease the risk in making the final product and enhance the experience. Hence, it is broadly getting used in the architecture and construction sector.

Organization Size Segment Analysis

The organization size segment is divided into SMEs and large enterprise. The large enterprise segment dominated the market, with a market share of around 71.21% in 2022. This market share is attributed to the large enterprises' high use of 3D rendering services and software for better analysis and final product-making. Large enterprises generally do not have budget constraints in using these solutions.

Some of the Key Market Players:
  • NVIDIA Corporation
  • Adobe
  • Corel Corporation
  • Chaos Software EOOD
  • Map Systems
  • Dassault Systèmes
  • Luxion Inc.
  • Next Limit
  • Trimble Inc
  • Autodesk Inc.
  • Maxon Computer GmbH

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 3.11 Billion
Market size value in 2032 USD 34.57 Billion
CAGR (2023 to 2032) 9.64%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Deployment Type, Application and Organization Size

Frequesntly Asked Questions

North America region emerged as the largest market for the 3D Rendering.

The market's growth will be influenced by high demand from architecture, construction and marketing sector.

Growing use of pirated software hamper the market growth.

Healthcare sector will provide huge opportunities to the market.

Key players are NVIDIA Corporation, Adobe, Corel Corporation, Chaos Software EOOD, Map Systems, Dassault Systèmes, Luxion Inc., Next Limit, Trimble Inc, Autodesk Inc. and Maxon Computer GmbH among others.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global 3D Rendering market based on below mentioned segments:

Global 3D Rendering Market by Deployment Type:

  • Cloud
  • On-Premise

Global 3D Rendering Market by Application:

  • Animation
  • Product Design & Modelling
  • Visualization & Simulation
  • Others

Global 3D Rendering Market by Organization Size:

  • SMEs
  • Large Enterprise

Global 3D Rendering by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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