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The global sugarcane juice market is expected to grow from USD 142.94 million in 2021 to USD 291.01 million by 2030, at a CAGR of 8.22% during the forecast period 2022-2030, according to a new report published by The Brainy Insights.
The peeled stalks of sugarcane are compressed in an extractor or a mill to obtain the juice. Southeast Asia, North Africa, and Latin America are among the regions where it is cultivated commercially. It is a good source of phytochemicals, fiber, vitamin C, antioxidants, and other nutrients. Packaged sugarcane juice can be purchased in a bottle, can, or carton packaging at various retail establishments, including supermarkets and hypermarkets, convenience shops, e-commerce sites, and other distribution avenues. Due to its rich nutritional profile, sugarcane juice is recognized as a superfood. Due to growing consumer awareness about the health advantages of sugarcane juice, a substantial retail sector, and the growing popularity of consumption on the go, it is becoming more and more popular throughout the country. Fibers, vitamins, minerals, phytochemicals, antioxidants, and phytonutrients are abundant in sugarcane juice. Its low glycemic index means that it doesn't cause a blood sugar increase. When ingested in moderation, it is appropriate for diabetic individuals. A cooling effect is also produced while balancing the body's heat. To help people in their efforts to lose weight, several dieticians suggest sugarcane juice. Sugarcane juice is a non-fermented beverage generally obtained by using a mechanical squeezer. To quench their thirst during the summer, people of all ages drink juice and soft drinks. As a result of its ability to quench thirst and contribute to healthy living due to its purity and nutritional content, sugarcane juice in disposable bottle packs is much looked after by consumers. Because of its side effects and safety, consumers might choose sugarcane juice over soft drinks if it is widely available at a fair price.
Competitive Strategy
To enhance their market position in the global sugarcane juice market, the key players are focusing on adopting the strategies such as product innovations, mergers & acquisitions, recent developments, joint ventures, collaborations, and partnerships. Further anticipated market growth drivers include several well-known firms, including Nutricana, So'Kanaa, and KGN London. Manufacturers of sugarcane juice put a lot of effort into ensuring their product is free of artificial additives, preservatives, and flavors. For instance, So-Kanaa, a producer of sugarcane juice in bottles with headquarters in France, provides completely natural sugarcane juice that hasn't been treated and is unaltered regarding its organoleptic features.
Market Growth & Trends
Sugarcane productivity is growing as advanced farming technologies such as spray irrigation, wide space planting, alternating furrow irrigation, seedling technology, and drip irrigation are implemented. Sugarcane juice drinking provides several advantages, such as skin rejuvenation, anti-aging defense, and acne treatment. Furthermore, it has several health advantages such as quick energy boost, bone, and tooth development, heals febrile illnesses, assists liver functioning, and many more that are adding to the expansion of the global sugarcane juice market. Sugarcane production in India is supported by Indian government measures such as a national plan, guaranteed prices for farmers, and subsidized exports. Brazil is the world's largest producer of sugarcane. These factors have a massive impact on the market.
Key Findings
The category segment is divided into conventional and organic. The organic segment is expected to grow considerably during the projected period with a CAGR of 10.02%. The sugarcane used to make organic sugarcane juice is farmed organically. Both chemical preservatives and other genetically engineered organisms are absent. It undergoes a minimum amount of processing—neither fumigation nor irradiation—preserving its natural aroma and taste. The market for organic sugarcane juice is being driven by a rise in the demand for organic foods and drinks worldwide. In addition, the need for sugarcane juice is expected to grow in the upcoming years due to the increasing health consciousness of the people.
The packaging type segment is divided into cans and bottles. Over the projected period, the cans segment is anticipated to grow at a CAGR of 9.23%. Metals like tin, steel, and aluminum are commonly used to produce cans, which are cylinder-shaped containers. Cans are a great packaging solution since they are maintenance-free and more portable than glass bottles. Most people choose cans over bottles because they are stylish and beautiful.
Regional Segment Analysis of the Sugarcane Juice Market
Among all regions, North America will emerge in the global sugarcane juice market with a CAGR of 11.16% over the forecast period. The demand for sugarcane juice in North America is anticipated to expand significantly over the coming years due to factors including rising consumer preference for natural juices and health drinks, the presence of a robust retail infrastructure, the availability of products from various brands, and the rising popularity of sugarcane juice as a detox drink. It is projected that the presence of well-known producers, such as Goya Foods, Inc. and Bhoomi, who distribute their products through various retail channels in the region, will stimulate regional market growth over the coming years.
Key players operating in the global sugarcane juice market are:
This study forecasts revenue at global, regional, and country levels from 2022 to 2030. Brainy Insights has segmented the global sugarcane juice market based on the below-mentioned segments:
Global Sugarcane Juice Market by Category:
Global Sugarcane Juice Market by Packaging type:
About the report:
The global sugarcane juice market is analyzed based on value (USD Million). All the segments have been analyzed worldwide, regional and country basis. The study includes the analysis of more than 30 countries for each part. The report analyzes driving factors, opportunities, restraints, and challenges for gaining critical insight into the market. The study includes porter's five forces model, attractiveness analysis, raw material analysis, supply, and demand analysis, competitor position grid analysis, distribution, and marketing channels analysis.
